Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!   

Smaller means safer:  Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.

No loitering allowed:  Our tuna are hauled in fast, bled, and flash-frozen within about two hours.  (Standard long-line-caught albacore spend 12 hours in the water.)

Better, fresher flavor, even in the can:  Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.

Sablefish is rarely seen in standard fish markets, but is highly prized in Japan, which corners almost the entire North American catch.

This buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!

We also offer irresistible smoked sablefish. Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes!

There’s something fishy about people who stay mentally sharp well into their old age: namely, their diets. Two recent studies suggest that our ancestors were right to believe that fish is brain food.

The First Study
In a trial conducted at St Luke's Medical Center in Chicago¹, the diets and mental condition of 815 people aged 65 to 94 years were monitored for an average of 3.9 years. Participants who consumed fish once per week or more had a 60 percent lower risk of Alzheimer's disease, compared with those who rarely or never ate fish. Higher intake of the omega-3 fatty acid called DHA was associated with reduced risk of developing Alzheimer's disease. And the mentally sharp participants got their dietary DHA from its only abundant food source: fatty cold-water fish such as salmon and mackerel.

The Second Study
More recently, researchers at Tufts University in Boston² measured the fatty acid content of blood from 1,137 older men and women (mean age of 75) who were part of the famed Framingham Heart Study. Those free of symptoms of mental dementia were assessed about ten years later for signs of dementia, including Alzheimer’s disease. Compared with those whose blood was low in the omega-3 fatty acid DHA, participants whose blood was high in DHA enjoyed a highly significant 48 percent drop in the rate of Alzheimer’s disease and other forms of dementia.

The results of these twin studies, and others, strongly support fish’s age-old reputation as "brain food." For the sake of your memory—and general good health--remember to make fish a regular menu item!