Vital Choices

Thursday, March 18, 2004 Issue 7   VOLUME 1 ISSUE 7  
In This Issue
Vital Choice tuna: Safer and tastier
NEW! FlavorWave Oven
Fish, Omega-3s, and Heart Health

Publisher/Editor
Randy Hartnell
Producer
Craig Weatherby
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NEW Herbs & Spices
Certified Organic and Kosher


Customers had often asked us to expand our seasoning offerings beyond our Organic Salmon Marinade blend. We thought they had a good idea, but it took time to secure superior sources.

 

Each fresh, flavorful seasoning in our new line of 10 Organic Herbs & Spices is certified Organic and Kosher (OU), and is naturally rich in beneficial “phytoceutical” compounds.

 

And if, like many, your pantry harbors some old, faded seasonings, our Herbs and Spices Medley package—which includes our Organic Salmon Marinade blendwill upgrade your seasonings scene in one fell swoop!


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Like Your Lox Luscious?
Ours Makes Mouths Water




Vital Choice smoked salmon is far superior to the preservative-laden farmed product found in most grocery stores.  

 

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, Cold-Smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.

 

"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.


The World's Finest Fish Oil

We put only whole, unrefined oil from wild Alaskan sockeye salmon in our 
premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.

Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.

Last, but not least, ours comes in pure fish-gelatin capsules and it is the only salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (
www.msc.org).

Why Our Albacore Tuna's A Cut Above


 

Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!   


Smaller means safer: 
Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.


No loitering allowed: 
Our tuna are hauled in fast, bled, and flash-frozen within about two hours.  (Standard long-line-caught albacore spend 12 hours in the water.)


Better, fresher flavor, even in the can:  Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.

 


The Vital Choice Advantage



Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.


Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish.  And they test it periodically to ensure your safety.


 


Berries to Live For!


Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
“OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!

 

Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.

 

Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!


Savor the "Chocolate of the Sea"


Sablefish is rarely seen in standard fish markets, but is highly prized in Japan, which corners almost the entire North American catch.

 

This buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!

We also offer irresistible smoked sablefish. Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes!


Kosher Fish, Berries, Spices, Chocolate, and More

Did you know that most of our key offerings are certified Kosher?  The roster of Kosher-certified Vital Choice foods includes most of our premium canned seafood * (Tuna, Sardines, Wild Red Sockeye, and Foil-Pouch Sockeye) most of our fresh-frozen wild Alaskan Salmon* (Sockeye, Silver, King), all of our Organic Herbs & Spices and Organic Chocolates*, and all of our Organic Berries.

 

*EarthKosher, which certifies the asterisked products, strives to make more healthy foods available to Kosher consumers by providing certification to companies that meet its halakhic, health, environmental, and social standards. EarthKosher's Rabbinic Counsultant, Rabbi Zushe Yosef Blech, is considered one of the world’s leading experts. For more information on EarthKosher, click here.


Our brand new holiday catalog, which features several exciting new offerings. To receive yours, click here.

Fish, Omega-3s, and Heart Health
Savory seafood may save your life
by Randy Hartnell

Fish is very good for the heart

I’m sure you’re aware that health experts consider fish very good for heart health. According to the American Heart Association (AHA), "Omega-3 fatty acids benefit the hearts of healthy people, and those at high risk of—or who have—cardiovascular disease. We recommend eating fish (particularly fatty fish) at least two times a week … fish like mackerel, lake trout, herring, sardines, albacore tuna and salmon are high in two kinds of omega-3 fatty acids, eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA)."

But do you know who benefits most, how much to eat, or how fish helps protect heart health?

Who needs fish?
Here is the AHA’s "Summary of Recommendations for Omega-3 Fatty Acid Intake":

  • Patients free of coronary heart disease (CHD): Eat a variety of (preferably fatty) fish at least twice a week. Include oils and foods rich in alpha-linolenic acid (flaxseed, canola and soybean oils; flaxseed and walnuts). The AHA specifies that consuming 0.5 to 1.8 grams per day of EPA+DHA (either as fatty fish or supplements) significantly reduces deaths from heart disease and all causes. NOTE: Each 3.5 ounce serving of Vital Choice Wild Sockeye salmon contains a minimum of 1.2 grams of EPA+DHA, so one to two servings/week would suffice.
  • Patients with documented CHD: Consume approximately 1 gram (0.04 oz.) of EPA+DHA per day, preferably from fatty fish. EPA+DHA supplements* could be considered in consultation with your physician.
  • Patients who need to lower blood triglyceride (fat) levels: Take 2 to 4 grams of EPA+DHA per day, as capsules* under a physician’s care.

*The AHA adds this caution: "Patients taking more than 3 grams of omega-3 fatty acids from supplements should do so only under a physician’s care. Higher intakes could cause excessive bleeding in some people."

How does fish help?
Most large-scale epidemiological (population) studies have found that people at risk for coronary heart disease may benefit from consuming fish and marine mammals high in omega-3 fatty acids.

Now, the latest clinical research confirms that a myriad of cardiovascular health benefits flow from sufficient dietary intake of omega-3s:

Improved cardiovascular outcomes

  • Reduce the risk of arrhythmias (irregular heart rhythm), which cause about 240,000 sudden deaths in the U.S. per year.
  • Reduce the risk of a first heart attack among those who eat fish twice a week (most studies).
  • Reduce the risk of death after a first heart attack: A major European study known as the GISSI showed that survivors who consumed 850-889 mg of EPA+DHA/day, sudden deaths within 4 months decreased by 45 percent, total cardiovascular deaths dropped by 30 percent, and deaths from all causes within 3 months dropped by 20 percent.
  • Reduce the risk of ischemic stroke by 45 percent in men aged 40-75 who eat fish 1-3 times a month.
  • Reduces the risk of thrombotic stroke.

Reduced cardiovascular risk factors

  • Reduce tendency toward arrhythmia.
  • Reduce excess reactivity in cells lining the blood vessels, thereby reducing inflammatory responses.
  • Reduce system-wide inflammation, which is an important risk factor in CHD, type 2 diabetes, metabolic syndrome, and hypertension.
  • Relax blood vessel walls, which improves blood flow and reduces blood pressure.
  • Reduce the tendency toward excessive blood clotting (platelet aggregation).
  • Lower blood triglyceride levels.
  • Decrease the growth rate of atherosclerotic plaque.
  • Lower blood pressure (slightly).

Are fish-oil capsules as good as fish?
The results of controlled clinical trials indicate that omega-3 (i.e., fish oil) supplements can reduce cardiovascular deaths, non-fatal heart attacks, non-fatal strokes, and the progression of atherosclerosis in coronary patients.

According to the AHA, "Increasing omega-3 fatty acid intake through foods is preferable. However, coronary artery disease patients may not be able to get enough omega-3 by diet alone. These people may want to talk to their doctor about taking a supplement. Supplements also could help people with high triglycerides, who need even larger doses. The availability of high-quality omega-3 fatty acid supplements, free of contaminants, is an important prerequisite to their use."

NOTE: We will soon be introducing our own Vital Choice Omega-3 capsules, containing pure, lab-tested sockeye salmon oil: we’ll let you know as soon as they arrive!

References

  • Bucher HC, Hengstler P, Schindler C, Meier G. N-3 polyunsaturated fatty acids in coronary heart disease: a meta-analysis of randomized controlled trials. Am J Med. 2002 Mar;112(4):298-304.
  • American Heart Association, Inc. Fish and Omega-3 Fatty Acids. Web site page as of March 10, 2004. http://216.185.112.5/presenter.jhtml?identifier=4632.
  • Skerrett PJ, Hennekens CH. Consumption of fish and fish oils and decreased risk of stroke. Prev Cardiol. 2003 Winter;6(1):38-41. Review.
  • Di Minno G, Tufano A, Garofano T, Di Minno MN. Polyunsaturated fatty acids, thrombosis and vascular disease. Pathophysiol Haemost Thromb. 2002 Sep-Dec;32(5-6):361-4. Review.
  • Marchioli R, Barzi F, Bomba E, et al; GISSI-Prevenzione Investigators. Early protection against sudden death by n-3 polyunsaturated fatty acids after myocardial infarction: time-course analysis of the results of the Gruppo Italiano per lo Studio della Sopravvivenza nell'Infarto Miocardico (GISSI)-Prevenzione. Circulation. 2002 Apr 23;105(16):1897-903.
  • Stone NJ. The Gruppo Italiano per lo Studio della Sopravvivenza nell'Infarto Miocardio (GISSI)-Prevenzione Trial on fish oil and vitamin E supplementation in myocardial infarction survivors. Curr Cardiol Rep. 2000 Sep;2(5):445-51. Review.
  • Di Minno G, Tufano A, Garofano T, Di Minno MN. Polyunsaturated fatty acids, thrombosis and vascular disease. Pathophysiol Haemost Thromb. 2002 Sep-Dec;32(5-6):361-4. Review.
  • Zock PL, Kromhout D. [Nutrition and health--fish fatty acids against fatal coronary heart disease] Ned Tijdschr Geneeskd. 2002 Nov 23;146(47):2229-33. Review. Dutch.
  • Demaison L, Moreau D. Dietary n-3 polyunsaturated fatty acids and coronary heart disease-related mortality: a possible mechanism of action. Cell Mol Life Sci. 2002 Mar;59(3):463-77. Review.
  • Leaf A, Xiao YF, Kang JX, Billman GE. Prevention of sudden cardiac death by n-3 polyunsaturated fatty acids. Pharmacol Ther. 2003 Jun;98(3):355-77. Review.
  • Yaqoob P, Calder PC. N-3 polyunsaturated fatty acids and inflammation in the arterial wall. Eur J Med Res. 2003 Aug 20;8(8):337-54.
  • Dwyer JH, Allayee H, Dwyer KM, Fan J, Wu H, Mar R, Lusis AJ, Mehrabian M. Arachidonate 5-lipoxygenase promoter genotype, dietary arachidonic acid, and atherosclerosis. N Engl J Med. 2004 Jan 1;350(1):29-37.
  • Abeywardena MY, Head RJ. Longchain n-3 polyunsaturated fatty acids and blood vessel function. Cardiovasc Res. 2001 Dec;52(3):361-71. Review.
  • Hirafuji M, Machida T, Hamaue N, Minami M. Cardiovascular protective effects of n-3 polyunsaturated fatty acids with special emphasis on docosahexaenoic acid. J Pharmacol Sci. 2003 Aug;92(4):308-16.

[PRINTER FRIENDLY VERSION]
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Rare Ivory King Salmon!

The rare and delectable troll harvest Alaskan ivory king salmon is coveted by those who know king salmon best—the fishermen who catch them. Comparable to the red king in omega 3s, ivory king salmon has a medium-firm texture and sweet rich flavor.
For a limited time, enjoy 6 oz. portions of our skinless-boneless portions Alaskan Ivory King Salmon!


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