Vital Choices

Thursday, April 29, 2004 Issue 8   VOLUME 1 ISSUE 8  
In This Issue
Desert Conference Yields New Diet Consensus
New! Wild Alaskan Sockeye Salmon Oil
Roasted/Grilled Salmon with Lime Salsa

Publisher/Editor
Randy Hartnell
Producer
Craig Weatherby
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NEW Herbs & Spices
Certified Organic and Kosher


Customers had often asked us to expand our seasoning offerings beyond our Organic Salmon Marinade blend. We thought they had a good idea, but it took time to secure superior sources.

 

Each fresh, flavorful seasoning in our new line of 10 Organic Herbs & Spices is certified Organic and Kosher (OU), and is naturally rich in beneficial “phytoceutical” compounds.

 

And if, like many, your pantry harbors some old, faded seasonings, our Herbs and Spices Medley package—which includes our Organic Salmon Marinade blendwill upgrade your seasonings scene in one fell swoop!


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Like Your Lox Luscious?
Ours Makes Mouths Water




Vital Choice smoked salmon is far superior to the preservative-laden farmed product found in most grocery stores.  

 

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, Cold-Smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.

 

"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.


The World's Finest Fish Oil

We put only whole, unrefined oil from wild Alaskan sockeye salmon in our 
premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.

Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.

Last, but not least, ours comes in pure fish-gelatin capsules and it is the only salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (
www.msc.org).

Why Our Albacore Tuna's A Cut Above


 

Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!   


Smaller means safer: 
Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.


No loitering allowed: 
Our tuna are hauled in fast, bled, and flash-frozen within about two hours.  (Standard long-line-caught albacore spend 12 hours in the water.)


Better, fresher flavor, even in the can:  Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.

 


The Vital Choice Advantage



Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.


Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish.  And they test it periodically to ensure your safety.


 


Berries to Live For!


Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
“OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!

 

Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.

 

Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!


Savor the "Chocolate of the Sea"


Sablefish is rarely seen in standard fish markets, but is highly prized in Japan, which corners almost the entire North American catch.

 

This buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!

We also offer irresistible smoked sablefish. Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes!


Kosher Fish, Berries, Spices, Chocolate, and More

Did you know that most of our key offerings are certified Kosher?  The roster of Kosher-certified Vital Choice foods includes most of our premium canned seafood * (Tuna, Sardines, Wild Red Sockeye, and Foil-Pouch Sockeye) most of our fresh-frozen wild Alaskan Salmon* (Sockeye, Silver, King), all of our Organic Herbs & Spices and Organic Chocolates*, and all of our Organic Berries.

 

*EarthKosher, which certifies the asterisked products, strives to make more healthy foods available to Kosher consumers by providing certification to companies that meet its halakhic, health, environmental, and social standards. EarthKosher's Rabbinic Counsultant, Rabbi Zushe Yosef Blech, is considered one of the world’s leading experts. For more information on EarthKosher, click here.


Our brand new holiday catalog, which features several exciting new offerings. To receive yours, click here.

Desert Conference Yields New Diet Consensus
A report on Dr. Andrew Weil’s summit for top nutrition experts
by Randy Hartnell

Click here for full story

Last month, I attended the First Annual Conference on Nutrition and Health in Tucson, sponsored by the University of Arizona and Columbia University. The conference—subtitled "State of the Science and Clinical Applications"—was organized and hosted by Andrew Weil, M.D., the acclaimed best-selling author and world-renowned pioneer in integrative medicine. Dr Weil has been referred to as "America’s Doctor" and is a frequent guest on Larry King Live and Oprah. He is founder and Director of the University of Arizona Program in Integrative Medicine, whose mission is to educate American physicians in nutrition, and promote a more holistic approach to health care.

Expert speakers addressed topics such as "The Obesity Epidemic: A Low Glycemic Index Diet," "Easing Asthma with Nutrition, "Food and Mood," "Nutrition and Cancer," and "Protective Phytochemicals." But it wasn’t all academic, thanks to celebrity chef Rosie Daley—of "Oprah" fame and co-author (with Dr. Weil) of "The Healthy Kitchen"—who wowed the attendees with animated, enticingly aromatic demonstrations of her deliciously healthy recipes.

The theme of the meeting was captured in Dr. Weil's conference invitation, in which he said, "I can think of no topic more central to health and medicine than nutrition." This perspective is reflected in the details of popular weight control diets ranging from Atkins and South Beach to Carb Addicts and The Zone—each of which emphasize low-carbohydrate, unrefined, "nutrient-dense" meals. It’s no surprise that today’s diet gurus join top nutrition experts in calling salmon—especially wild salmon—a top protein choice, since it is so rich in the healthful omega-3 fatty acids proven to help prevent diabetes, heart disease, Alzheimer’s, and certain cancers.

Vital Choice was proud to participate by donating our Alaskan king salmon portions, sockeye lox fillets and wild organic blueberries for the welcome luncheon and daily breakfasts. All were heartily enjoyed by the nutrition conscious crowd of 450.

Dr. Weil kindly granted permission for me to reprint the 13-point "Call to Action" issued by the conferees: a group that included visionary researchers like Bastyr University founder Joseph Pizzorno, M.D., NYU’s Marion Nestle, Ph.D., Tufts’ Jeffrey Blumberg, Ph.D., Columbia’s Fredi Kronenberg, Ph.D., and Harvard University’s David Ludwig, MD. I hope you find it enlightening and will consider sharing it with others—including your physician(s).

A Call to Action by the First Annual Conference on Nutrition and Health
Tucson, Arizona, March 11, 2004

1) We believe that the population of North America is in great nutritional peril. People are consuming increasing amounts of low-quality foods. There is an epidemic of obesity and in its wake rising incidence of type 2 diabetes in younger and younger children. More people than ever are following extreme and fad diets that may pose long-term risks to health. The food served in schools, hospitals, and senior facilities promotes obesity, chronic inflammation, and accelerated development of age-related diseases. We are also concerned about food safety, given the practices of factory farming, conventional agriculture, and the genetic modification of foods. And we are dismayed to watch the successful exportation of our unhealthy foods and eating habits all over the world.

2) The current state of nutrition education of health professionals is nonexistent to substandard. This is particularly true in the training of medical doctors. The scientific literature is exploding with information about optimum diets and the effects on health, both good and bad, of particular foods, components of foods, and dietary supplements, but this information does not find its way into the training of clinicians.

3) Some consequences of the nutritional illiteracy of physicians are:

· Physicians are unable to counsel patients about an optimum diet or make use of dietary change as a primary therapeutic intervention or help patients be informed consumers of dietary supplements.
· The medical profession is unable to act as a social and political force to counteract the commercial pressures that have led to the ubiquity of fast food restaurants and soft drink and low-quality-snack-food vending machines in public schools and hospitals.
· The food served in hospitals and medical centers in North America—both that served to patients and that served to staff—is full of high-glycemic-load carbohydrates, unhealthy fats, and less desirable proteins. It includes processed and refined foods that are contraindicated for the prevention of heart disease, cancer, and many other chronic diseases. It must be a highest priority that our medical centers serve healthy food.
· More than twenty percent of US hospitals now have fast food restaurants on their premises. This is unacceptable. How can the medical profession encourage people to make better dietary choices if it cannot itself exemplify healthy eating habits?

4) The nation is in the grip of low-carb mania, the latest dietary craze. It is important for people to understand that an optimum diet includes a balance of carbohydrates, fats, and proteins. Carbohydrates are not bad foods anymore than fats are. It is important for people to understand, however, that there are good and bad carbohydrate foods, good and bad fats, and better and worse protein choices.

5) If there is any category of foods that are bad, it is highly refined and processed foods. Modern food technology tends to reduce the nutritional benefits of natural food sources and increase their health risks, as exemplified by the refining and processing of vegetable oils and the processing of whole grains into unhealthy snack foods.

6) We recommend that people decrease consumption of the following foods: foods of animal origin (other than fish), refined and processed foods, fast food, high-glycemic-load carbohydrates, and polyunsaturated vegetable oils. We recommend that they eliminate margarine, vegetable shortening, and products made with partially hydrogenated oils.

7) We recommend that people increase consumption of the following foods: fruits and vegetables, vegetable protein sources, low-glycemic-load carbohydrates (e.g., beans, whole grains, sweet potatoes, winter squashes), monounsaturated vegetable oils, nuts and seeds, and omega-3- fatty acid sources (e.g., oily fish or fish oils, walnuts, flax seeds, hemp seeds).

8) We recommend counseling consumers that dietary supplements are not substitutes for the whole foods that contain them. They may be useful as insurance against gaps in the diet and as natural therapeutic agents to help prevent or treat specific diseases. Pharmacists, physicians and other health professionals must be educated about their appropriate uses, benefits, and dangers.

9) We strongly support organic agriculture and better production, distribution, and marketing of organic produce to make it available and affordable to more people.

10) We call on industry to demonstrate leadership in improving the eating habits of North Americans instead of defending their current practices as "giving people what they want." We want to see a new generation of fast food restaurants with healthy offerings, modification of snack and convenience foods to conform to current nutritional guidelines, and downsizing of portions. (Typical portions served in restaurants or packaged for individual sale are two to three times the standard serving size. Giant sized soft drinks sold in convenience stores cost much less per ounce than small ones.) We applaud companies that have begun to do this, for example by removing sources of trans fats from processed foods. We encourage the public to patronize food companies that follow the principles set forth here.

11) We believe that the obesity epidemic in North America must be addressed by attention to physical activity as well as to eating patterns. Physical activity has gone down in our population, with many people exercising less than 30 minutes per week.

12) We must work to develop strong programs in nutrition education for physicians and other professionals, including pharmacists, who should be reliable experts on the benefits and dangers of dietary supplements. We must also work to educate consumers about nutrition and healthy eating and get this information into K-12 curriculums for our children.

13) We emphatically state our belief that healthy food can be delicious, convenient, and affordable.


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Jumbo Fillets are Going, Going ... Order Now!

Our boneless, skin-on Jumbo Alaskan Sockeye Fillets are your best Vital Choice salmon value. These beautiful fillets average 1.75 lb. (30 oz.) each, and typically yield five succulent 6-ounce servings, making these Jumbo Fillets the perfect size for larger families or entertaining.

Order now, because supplies are limited! (PS: Order 9 fillets and pay only $11.26 a pound, delivered.)


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