Publisher/Editor
Randy Hartnell
Producer
Craig Weatherby
Send Mail To:
VitalChoices
NEW Herbs & Spices
Certified Organic and Kosher
|
|
Customers had often asked us to expand our seasoning offerings beyond our Organic Salmon Marinade blend. We thought they had a good idea, but it took time to secure superior sources.
Each fresh, flavorful seasoning in our new line of 10 Organic Herbs & Spices is certified Organic and Kosher (OU), and is naturally rich in beneficial “phytoceutical” compounds.
And if, like many, your pantry harbors some old, faded seasonings, our Herbs and Spices Medley package—which includes our Organic Salmon Marinade blend—will upgrade your seasonings scene in one fell swoop!
|
|
Subscribe to
Vital Choices!
|
|
|
Like Your Lox Luscious?
Ours Makes Mouths Water
|
|
Vital Choice smoked salmon is far superior to the preservative-laden farmed product found in most grocery stores.
After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, Cold-Smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen. Thawed and served, they taste as though they came fresh out of the smoker.
"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.
|
|
|
The World's Finest Fish Oil
|
|
We put only whole, unrefined oil from wild Alaskan sockeye salmon in our premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.
Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.
Last, but not least, ours comes in pure fish-gelatin capsules and it is the only salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (www.msc.org).
|
|
|
Why Our Albacore Tuna's A Cut Above
|
|
Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!
Smaller means safer: Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.
No loitering allowed: Our tuna are hauled in fast, bled, and flash-frozen within about two hours. (Standard long-line-caught albacore spend 12 hours in the water.)
Better, fresher flavor, even in the can: Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.
|
|
|
The Vital Choice Advantage
|
|
Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.
Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish. And they test it periodically to ensure your safety.
|
|
|
Berries to Live For!
|
|
Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
“OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!
Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.
Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!
|
|
|
Savor the "Chocolate of the Sea"
|
|
Sablefish is rarely seen in standard fish markets, but is highly prized in Japan, which corners almost the entire North American catch.
This buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!
We also offer irresistible smoked sablefish. Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes!
|
|
|
Kosher Fish, Berries, Spices, Chocolate, and More
|
Did you know that most of our key offerings are certified Kosher? The roster of Kosher-certified Vital Choice foods includes most of our premium canned seafood * (Tuna, Sardines, Wild Red Sockeye, and Foil-Pouch Sockeye) most of our fresh-frozen wild Alaskan Salmon* (Sockeye, Silver, King), all of our Organic Herbs & Spices and Organic Chocolates*, and all of our Organic Berries.
*EarthKosher, which certifies the asterisked products, strives to make more healthy foods available to Kosher consumers by providing certification to companies that meet its halakhic, health, environmental, and social standards. EarthKosher's Rabbinic Counsultant, Rabbi Zushe Yosef Blech, is considered one of the world’s leading experts. For more information on EarthKosher, click here.
|
|
|
Our brand new holiday catalog, which features several exciting new offerings. To receive yours, click here.
|
|
|  |
|
|
How long will frozen fish keep in my freezer?
by Randy Hartnell
Question of the month:
How long will frozen fish keep in my freezer?
Randy's answer:
This will vary according to the type of freezer one has. In ideal conditions frozen fish will retain its quality for many months. We hold ours at a constant -10° F, which is substantially colder than most home freezers. If you have a good quality freezer that maintains a stable sub-zero temperature, your vacuum-sealed fish will retain its quality for many months as well.
On the other hand, if your freezer is the "frost-free" type or the package’s airtight seal is lost, storage time will be less. Frost-free freezers stay that way by repeatedly cycling through thawing temperatures. This is hard on the stored contents and shortens optimum storage time. If you've ever wondered why your ice cubes thaw or ice cream gets that funny taste, now you know. (Frost-free freezers also use more electricity than conventional freezers.) If you have this type of freezer, you may want to consider limiting storage periods to six weeks or so. If you wish to buy larger quantities and hold them for longer periods, we recommend you acquire a good quality conventional chest or upright freezer.
No matter how good your freezer, nothing will save a piece of fish if the package’s air tight seal is lost. Those wonderful omega-3 fats are highly unstable and quickly oxidize once exposed to air. You can recognize oxidation from the rancid, “fishy” smell and taste that accompanies it. If you retrieve a portion from your freezer that appears to have a broken seal, give it the “sniff test.” You’ll know right away whether to discard it or not.
As many of our customers already know, it’s a myth that freezing degrades the quality of seafood. Properly packaged, well frozen salmon, halibut, tuna and other seafood products will retain their flavor and nutritional quality for many months. Freezing is a convenient way to keep nutritious high quality foods readily available—and it’s a good thing it does, otherwise, we couldn’t enjoy succulent wild salmon for most of the year!
[PRINTER FRIENDLY VERSION]
|
|
|
