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Table of Contents
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It's a Sablefish Steal!
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If you love sablefish, then oy, ve, have we got a deal for you! We've lucked into a great deal on random-sized pieces of our skin-on Smoked Sablefish, and we'd like to share the bounty with you, at a great price.
Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes! Act now, as quantities are limited!
Your order will contain approximately two dozen individually packaged random-weight portions of our premium quality smoked sablefish. (Note: though smoked lightly, they still require brief cooking.)
Sablefish is rarely seen in standard fish markets, and this buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!
And for those who prefer it, we also offer irresistible, certified Earth Kosher natural-style sablefish.
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It's Easy to Shop by Clicking or Calling
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 Visit our Main Store Page, click direct to a Product (see below), or call us, toll-free, at 1-800-608-4825.
Wild Seafood Alaska Salmon (Sockeye, King, Silver) Smoked Alaska Salmon Albacore Tuna (low-mercury, troll-caught) Alaska Halibut Alaska Scallops Alaska Sablefish (Black Cod) Salmon Sausage & Burgers Yukon King Salmon "Candy" Salmon Caviar (Ikura) Canned Salmon, Tuna, & Sardines Salmon Dog Treats
Sockeye Salmon Oil Capsules or Liquid
Organic Foods Organic Nuts Organic Berries Organic Chocolate Organic Tea Organic Herbs & Spices Organic EV Olive and Macadamia Oils
Gifts Gift Certificates Gift Packs
Sampler Packs, Specials, Extras Dr. Perricone Pack Dr. Northrup Mom-Baby Pack Sampler Packs Special & Grill Packs Cedar BBQ Planks Cookbooks
To get a free catalog, click here, or call us toll-free at 1-800-608-4825.
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Publisher/Editor Randy Hartnell Producer Craig Weatherby Send Mail To: VitalChoices
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Savings on Smoked Sockeye and Other Canned Treats
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The positively seductive succulence of our premium hot-smoked sockeye salmon is also available in easy-traveling cans.
And thanks to higher-volume orders driven by popular demand, we just negotiated reduced prices on this rare treat, Ventresca tuna, and other selected canned salmon and sardine products.
Savor a healthy, mouth-watering meal on the go ... order now and save!
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The Vital Choice Advantage
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Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.
Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish. And they test it periodically to ensure your safety.
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Whole, Unrefined Salmon Oil
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Vital Choice Salmon Oil (top left) vs. two standard fish oils We put only whole, unrefined oil from wild Alaskan sockeye salmon in our premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.
Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.
 We use fish-gelatin capsules, and now offer our Salmon oil in liquid form for kids and others who have trouble swallowing pills. Last but not least, ours was the first salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (www.msc.org).
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Organic Dried Fruits
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 Our fine Organic Dried Fruits offer superior flavors and the deep natural colors that indicate foods rich in potent antioxidant pigments.
We offer Dried Blueberries, Cranberries, Tart Cherries, Apricots, and Mango Strips. All varieties are sulfur-free and are certified Kosher OU and certified organic by Oregon Tilth.
Note: Our dried cherries and berries contain a pinch of organic cane sugar to sweeten their tartness and a touch of organic sunflower oil to prevent sticking and clumping.
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Healthy Sausage? Salmon Makes it So
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“I just tried your new Country breakfast sausage for the first time … they are wonderful! I never thought a salmon sausage would be this good. Thanks!” — Dr. Bruce Felgenhauer
People are excited about our new Wild Sockeye Salmon Sausage, which comes in two succulent varieties: Savory Country Breakfast Style and Spicy Italian.
The ingredients couldn’t be simpler: just Wild Alaskan sockeye salmon, 100% organic herbs and spices, organic arrowroot, natural sea salt, and water.
For tips on how to cook 'em from straight from the freezer, see our Web site.
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Terrific Tuna ... It's Pure and Tasty
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Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!
Smaller means safer: Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.
No loitering allowed: Our tuna are hauled in fast, bled, and flash-frozen within about two hours. (Standard long-line-caught albacore spend 12 hours in the water.)
Better, fresher flavor, even in the can: Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.

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“Seafood Mineral” Selenium May Reduce Risk of Senility
Age-related drop in antioxidant, anti-mercury mineral linked to increased risk of cognitive decline and dementia; Seafood is the richest source
by Craig Weatherby
Last month, we reviewed the widely overlooked connection between selenium and mercury, and its highly encouraging implications for seafood safety.
Most ocean fish are high in selenium, which binds to mercury in the body, thereby preventing it from damaging brain and other tissues. In fact it’s been hypothesized that fish are high in selenium because they need to neutralize the mercury that occurs naturally in their environment, mostly from seabed geothermal vents.
This link may explain why people who eat copious amounts of ocean fish and comparatively large amounts of methylmercury -- such as the 600-plus children in the landmark Seychelles Islands study – seem to suffer no mercury-related problems. (See “Mercury-Fighting Mineral in Fish Overlooked in Heated Debate”.)
And the results of a study from France suggest that the brain benefits of seafood extend beyond those attributed to omega-3 fatty acids.
As the French authors said, “The real importance of selenium in the brain and the capacity of the brain to manage selenium depletion is just beginning to be explored. Molecular biology has recently contributed to the recognition of selenium and selenium-dependent enzymes as modulators of brain function.” (Akbaraly NT et al 2007)
Mental declines linked to age-related slump in brain selenium levels
The new findings flow from analysis of data from a nine-year study among elderly residents of the town of Nantes in Western France.
The data came from an investigation called the Etude du Vielissement Arteriel (EVA). Between 1991 and 1993, researchers recruited 1,389 men and women born between 1922 and 1932, who were examined for physical health and cognitive function upon enrolling in the study.
The subjects’ blood selenium levels were also measured at the beginning of the study, again between 1993 and 1995, and for the last time after nine years had passed.
After controlling for the effects of time, gender, education level, blood selenium levels at the outset, and major health factors, the analysis showed that the participants whose selenium levels dropped over the course of the study had a higher risk of cognitive decline.
Significantly, the extent of the subjects’ mental decline correlated with the drop in selenium.
And among the participants whose selenium levels rose, the risk of cognitive decline was greatest among those whose selenium counts went up the least.
Selenium’s role in body’s own “antioxidant network” called key
Selenium is an essential component in critical antioxidant enzymes the body uses to neutralize the free radicals generated by normal metabolism and by external influences, from pro-inflammatory foods to pollutants.
The brain contains large amounts of selenium, which also plays a role in the synthesis of thyroid hormones that affect mental performance.
As the authors concluded, “These results are in agreement with the effect of antioxidant supplementation observed in some long-term studies and the lack of effect after a 6-month period in patients with mild Alzheimer’s disease … The preventive effect of selenium supplementation at a nutritional level needs to be evaluated with large scale-studies.” (Akbaraly NT et al 2007)
We certainly need more research, but it can’t hurt to make sure you’re getting plenty of the overlooked anti-mercury, antioxidant mineral from seafood and multivitamin supplements, right now.
Sources
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Akbaraly NT, Hininger-Favier I, Carriere I, Arnaud J, Gourlet V, Roussel AM, Berr C. Plasma selenium over time and cognitive decline in the elderly. Epidemiology. 2007 Jan;18(1):52-8.
- Berr C, Balansard B, Arnaud J, Roussel AM, Alperovitch A. Cognitive decline is associated with systemic oxidative stress: the EVA study. Etude du Vieillissement Arteriel. J Am Geriatr Soc. 2000 Oct;48(10):1285-91.
- Berr C, Richard MJ, Roussel AM, Bonithon-Kopp C. Systemic oxidative stress and cognitive performance in the population-based EVA study. Etude du Vieillissement Arteriel. Free Radic Biol Med. 1998 May;24(7-8):1202-8.
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