Vital Choices Newsletter

Thursday, March 8, 2007 Issue 136   VOLUME 4 ISSUE 136  
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Table of Contents

Omega-3s Display More Brain-Mood Benefits
“Reverse Heart Disease Now”: Dr. Sinatra’s New Book
Dr. Sinatra’s Simple Wild Salmon; Salmon-Stuffed Tomatoes

New! Alaskan
Red King Crab


The sweet, rich flavor, perfect texture and snow white meat of our Alaska Red King Crab -- edged in a regal red – put a deceivingly decadent-looking face on a very healthful food that is surprisingly low in calories: just 91 per 3.5 oz serving (1-1/3 of a split leg section).

 

We select only the largest leg section -- called the merus -- and split it in half, as shown above, leaving the contents ready and waiting for your fork. Simply thaw, and serve hot or cold as you prefer.

 

Fully cooked, Our Alaska Red King Crab is quick to thaw and easy to serve ... it'll be the hit of any gathering!
 

Serving suggestions

Lemon wedges and drawn garlic butter

Avocado slices and salsa

Cocktail sauce

Pesto sauce (cilantro or basil)

Aioli (garlic mayonnaise)


It's Easy to Shop by Clicking or Calling

Visit our Main Store Page, click direct to a Product (see below), or call us, toll-free, at 1-800-608-4825.

Wild Seafood
Alaska Salmon (Sockeye, King, Silver)
Smoked Alaska Salmon 
Albacore Tuna (low-mercury, troll-caught)
Alaska Halibut
Alaska Scallops
Alaska Sablefish (Black Cod)
Salmon Sausage & Burgers
Yukon King Salmon "Candy"
Salmon Caviar (Ikura)
Canned Salmon, Tuna, & Sardines
Salmon Dog Treats

Sockeye Salmon Oil

Capsules or Liquid

Organic Foods
Organic Nuts
Organic Berries
Organic Chocolate
Organic Tea
Organic Herbs & Spices
Organic EV Olive and Macadamia Oils

Gifts
Gift Certificates
Gift Packs

Sampler Packs, Specials, Extras

Dr. Perricone Pack
Dr. Northrup Mom-Baby Pack
Sampler Packs
Special & Grill Packs
Cedar BBQ Planks
Cookbooks

To get a free catalog, click here, or call us toll-free at 1-800-608-4825.

It's a Sablefish Steal!


If you love sablefish, then oy, ve, have we got a deal for you! We've lucked into a great deal on random-sized pieces of our skin-on Smoked Sablefish, and we'd like to share the bounty with you, at a great price.

Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes! Act now, as quantities are limited!

Your order will contain approximately two dozen individually packaged random-weight portions of our premium quality smoked sablefish. (Note: though smoked lightly, they still require brief cooking.)

Sablefish is rarely seen in standard fish markets, and t
his buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!

And for those who prefer it, we also offer irresistible, certified Earth Kosher 
natural-style sablefish.


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Publisher/Editor
Randy Hartnell
Producer
Craig Weatherby
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VitalChoices

Savings on Smoked Sockeye and Other Canned Treats


The positively seductive succulence of our premium hot-smoked sockeye salmon is also available in easy-traveling cans.

And thanks to higher-volume orders driven by popular demand, we just negotiated reduced prices on this rare treat, Ventresca tuna, and other selected canned salmon and sardine products.

Savor a healthy, mouth-watering meal on the go ... order now and save!


The Vital Choice Advantage



Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.


Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish.  And they test it periodically to ensure your safety.


 


Whole, Unrefined Salmon Oil



Vital Choice Salmon Oil (top left) vs. two standard fish oils

We put only whole, unrefined oil from wild Alaskan sockeye salmon in our 
premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.

Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.

We use fish-gelatin capsules, and now offer our Salmon oil in liquid form for kids and others who have trouble swallowing pills. Last but not least, ours was the first salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (
www.msc.org).

Healthy Sausage?
Salmon Makes it So


“I just tried your new Country breakfast sausage for the first time … they are wonderful! I never thought a salmon sausage would be this good. Thanks!” — Dr. Bruce Felgenhauer

 

People are excited about our new Wild Sockeye Salmon Sausage, which comes in two succulent varieties: Savory Country Breakfast Style and Spicy Italian.

 

The ingredients couldn’t be simpler: just Wild Alaskan sockeye salmon, 100% organic herbs and spices, organic arrowroot, natural sea salt, and water.

 

For tips on how to cook 'em from straight from the freezer, see our Web site.



 


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“Reverse Heart Disease Now”: Dr. Sinatra’s New Book
Nutrition-savvy cardiologist maps clear route to better heart health via diet, lifestyle, and mind-body measures
by Craig Weatherby and Randy Hartnell

We’ve known Dr. Stephen Sinatra since 1998, when his name had just begun to become widely known via the bestseller he published that year: “Optimum Health: A Natural Lifesaving Prescription for your Body and Mind”.

 

Board certified in internal medicine and cardiology, Dr. Sinatra also undertook more than 10 years of postgraduate training in the crucial role that behavior and emotion play in heart disease.

 

For 20 years, he’s helped patients prevent and reverse heart disease via conventional and complementary nutritional and psychological therapies.

 

His first book established Dr. Sinatra as a physician with an unusual knowledge of, and passion for, nutrition and lifestyle approaches to heart health.

 

He’s written several other popular books since, and his latest work, Reverse Heart Disease Now, brings readers up to date on the latest findings in cardiovascular


Stephen Sinatra, M.D.

disease and the nutritional and lifestyle factors that can alleviate or even reverse it.

 

The book starts with two chapters that outline the mechanisms underlying heart disease. And Dr. Sinatra and his co-author – cardiologist James C. Roberts, M.D – do a superior job of explaining the process.

 

The first chapter – “Death by Inflammation” -- explains why inflammation is the engine driving development of arterial plaque, and exactly how American’s imbalanced, nutrient-poor diets cause the problem.

 

The second chapter – “The Cholesterol Obsession” – deconstructs the misconceptions that have mistakenly pinned the blame for cardiovascular diseases on this essential molecule.

 

As Drs. Sinatra and Roberts explain in detail, high cholesterol levels aren’t the problem. Instead, oxidation of LDL cholesterol and creation of sticky blood -- which have little to do with “high cholesterol”, per se -- are the key threats.

 

Nutritional interventions: fish oil first

Following some clear, concise chapters in which they review the risk factors, tests, and drugs associated with heart disease, the authors turn their attention to diet, supplements, exercise, and stress relief.

 

Unsurprisingly, given the strength of the evidence in its favor, the very first supplement Drs. Sinatra and Roberts discuss is fish oil. And they rest their case for its importance on the major studies we’ve covered in Vital Choices.

 

They also review in detail the cardiovascular benefits of CoQ10, l-carnitine, magnesium, l-arginine (a nitric oxide precursor), phosphatidyl choline, vitamin C, B vitamins, garlic, pomegranate juice, d-ribose, and vitamin K-2.

 

Our only quibble is with their advice to choose only high-potency, “pharmaceutical grade” fish oils, by which they mean molecularly distilled oils, which come largely from menhaden and farmed salmon.

 

We’ll address this subject in more depth, below (see “Whole salmon oil versus distilled fish oil”).

 

Anti-inflammatory diet

In chapter nine, Drs. Sinatra and Roberts outline the ideal, anti-inflammatory eating plan for heart-health, which they call the Pan-Asian Mediterranean (PAM) diet.

 

The results of studies showing that people in rural Mediterranean and East Asian regions live longer, healthier lives than do people in most industrialized Western countries, and they used this data to outline a diet based on these cultures’ traditional eating habits. Their PAM diet breaks down as follows:

 

  • Low-glycemic (non-starchy/sugary) fruits, vegetables, and whole grains (40 percent of calories)
  • Healthful proteins: fish, soy, foods and pasture-fed meats and poultry (25 to 30 percent of calories)
  • Healthful omega-3 and monounsaturated fats: fish, olive oil, nuts, and avocado (30 to 35 percent of calories).

They cite several key benefits/attributes of a PAM-style diet:

  • High in antioxidants
  • High levels of healthy omega-3 fatty acids
  • More fish, less beef and dairy
  • High in olive oil
  • Weight loss

Practical steps

Last, but not least, Chapter 12 – titled “Putting it all Together” -- does just that for readers.

 

In this chapter, Drs. Sinatra and Roberts provide a detailed “therapeutic” supplement program, a lower-budget “bare bones” version, a list of the medical tests you should have done, what the results mean, and the nutritional steps you should take in case of unhealthful outcomes.

 

Even admitting our bias toward a truly wonderful doctor and human being, we think that Dr. Sinatra’s latest book is a must-have for everyone concerned about heart disease … in other words, just about everybody.

 

Whole salmon oil versus distilled fish oil

The good doctors’ recommendation to take high-potency, “pharmaceutical grade” fish oils -- by which they mean molecularly distilled oils -- is understandable, given that virtually all of the clinical trials of fish oil have used molecularly distilled oils with artificially high concentrations of omega-3s (EPA and DHA).

 

We think that our Salmon Oil offers a reasonable, possibly preferable alternative. Here’s why:

 

Higher-dose, distilled fish oils are used in clinical trials primarily because most such studies last only a few weeks, so researchers need to ensure that participants’ tissues become saturated with omega-3s rapidly enough to show clear results.

 

However, it only takes a few weeks for the lower, naturally occurring doses of omega-3s in Sockeye Salmon oil to boost red blood cell levels to optimal levels.

 

For example, blood tests done in some Vital Choice folks who take two to four capsules per day – regimens that deliver 320 to 640 mg of EPA + DHA, respectively -- show very high concentrations of omega-3s in their red blood cells.

 

Standard fish oils, like those used in most clinical trials, must be distilled because of the uncertain purity of the mixed fish species used, and because of the potentially un-hygienic nature of the large-scale rendering processes used to extract the oils from the fish.

 

In terms of purity, our Sockeye Salmon Oil is not significantly different from distilled “pharmaceutical grade” oils, thanks to the pristine nature of wild Alaskan Sockeye Salmon: a vegetarian fish that does not bioaccumulate toxins from eating other fish, and lives in very clean waters. (For more information and test results, click here.)

 

And there may be a downside to distilled fish oils. Temperatures above 350 degrees F can adversely impact the structural integrity of the omega-3 fatty acid molecules in fish oil. Regardless of this risk, standard fish oils are heated to temperatures in excess of 450 degrees F as part of the distillation process.

 

In contrast, Vital Choice Salmon Oil is extracted from the heads of fresh wild Alaskan Sockeye, just a few steps from the fishing boats at temperatures below 225 degrees F. It is then cold-filtered and encapsulated in its whole, balanced form -- a rich matrix that includes dozens of other naturally occurring fatty acids and phospholipids.

 

And unlike distilled oils, Vital Choice Salmon Oil contains naturally occurring vitamin D (53 IU per 1,000 mg capsule).

 

Our Salmon Oil also contains the extremely potent, naturally occurring antioxidant astaxanthin, which the doctors recommend taking two milligrams of every day.

 

While a 1,000 mg capsule of our Sockeye Salmon Oil contains only 0.024 mg of astaxanthin, this is a significant amount given its unequalled potency as an anti-inflammatory, antioxidant agent. And a 3.5 oz serving of Sockeye Salmon contains a hefty three milligrams of astaxanthin.


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