Vital Choices Newsletter

Monday, June 30, 2008 Issue 221   VOLUME 5 ISSUE 221  

Table of Contents

NEW! Dr. Jonny Bowden's Healthiest Foods Starter Pack
Omega-3 Findings Point to Greater Cardiovascular Potential
Is Our Minimal-Mercury Tuna Sustainably Harvested?
Vitamin D Shows More Colon-Protecting Potential
Baked or BBQed Salmon with Tomato-Lime Salsa

Enjoy Up-Close Encounters with Wild Alaska!

We'd like to share something really special with our readers: a“trip of a lifetime” to stunningly scenic, wildlife-rich Southeast Alaska.


Like Randy Hartnell (Vital Choice Founder/President), his old friend Dennis Rogers spent many years fishing wild Alaskan waters. 

Nowadays, Captain Rogers helms the Alaska Adventurer (pictured above) ... a rugged but comfortable yacht that makes multi-day journeys for up to eight guests.

These amazing Alaska Sea Adventures provide unsurpassed opportunities to get very close to the natural wonders of Southeast Alaska's Inside Passage .. a group of wide, glorious waterways that wend through a chain of lushly forested islands, and offer easy access to fjords, glaciers, whales, orca, porpoise, bears, and eagles.

Voyages fill up early, so if you’re interested in a trip this summer, don’t delay!


Forget Gold ... Alaska's Real Treasure is Silver!

Silver Salmon - also known as Coho - is the unsung culinary star of Alaska's wild harvest. 

Our Silver Salmon is wonderfully moist, despite having less fat and fewer calories than Sockeye or King.

(Although Silver is 30% leaner than Sockeye, it offers just as many omega-3s ... about 2,000 mg per 6 oz portion.)

Unlike our Sockeye and King, Vital Choice Silver Salmon portions come with the skin on one side, which helps keep them moist on the grill.

Certified Kosher by EarthK.


Whole Fish Oil...
... Salmon in a Softgel!



Vital Choice Salmon Oil (top left) vs. two standard fish oils

Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, derived from fish of varying quality, our naturally pure Sockeye Salmon Oil does not need to be chemically refined. (Its purity and potency are certified by NSF.)

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and 30-plus fatty acids natural to whole Sockeye Salmon. 

And the rich orange-red hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council (www.msc.org).

Last but not least, we encapsulate our Salmon Oil in fish gelatin (not bovine or porcine), and offer smaller softgels (500 mg)and liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels.


Shop by Clicking or Calling!

Click direct to a Product (below) ... 
... or Call us, toll-free, 7 days a week, 24 hours a day, at 1-800-608-4825.

Wild Seafood
Alaskan Salmon
Smoked Alaskan Salmon 
Albacore Tuna (low-mercury, troll-caught)
Alaskan Halibut
Alaskan Scallops
Alaskan Sablefish (Black Cod)
Alaskan Red King Crab
Pacific Spot Prawns
Salmon Sausage & Burgers
Yukon King Salmon "Candy"
Salmon Caviar (Ikura)
Canned Salmon, Tuna, & Sardines
Salmon Dog Treats

Sockeye Salmon Oil

Capsules or Liquid

Organic Foods
Organic Nuts
Organic Dried Fruits
Organic Berries
Organic Chocolate
Artisan Teas
Organic Seasonings
Organic EV Olive and Macadamia Oils

Gifts
Gift Certificates
Gift Packs

Sampler Packs, Specials, Extras

Dr. Perricone Pack
Dr. Northrup Mom-Baby Pack
Sampler Packs
Special Offers
BBQ Planks
Cookbooks

To get a free Catalog, click here, or call us toll-free at 1-800-608-4825.

Light, Luscious Alaskan Halibut

Our Alaskan halibut is light and lean with a wonderful flavor and texture. With longer-lived predatory fish like halibut and tuna, age and purity go hand in hand--the younger and smaller the fish, the purer it will be.

Vital Choice offers you the peace of mind of knowing that you're buying the purest halibut available by procuring only the smallest, sustainably-harvested fish (unlike store or restaurant bought halibut--where it's almost impossible to know what you're getting.)
 
Save on our Halibut by choosing our vacuum-sealed 2-lb. packages of smaller pieces, frozen together in one solid block. They're an excellent value, and great for quick, healthy stir-fries, fish tacos, sashimi or sushi rolls. 

"Absolutely delicious! My kids devoured every morsel of the halibut and have asked me to order more. Thank you for sharing your wonderful secret with us."
-- Michele S. Cook of Lake City, Florida



World's Best Canned Salmon!


If you haven't tried our Wild Red Sockeye Salmon you're in for a treat, because it tastes much fresher than standard supermarket brands.

 

The rich, red color of the meat and oil is unlike any you're likely to have had before.

Our minimal processing methods ensure that you'll get the maximum amount of nutrients naturally abundant in Sockeye Salmon.

These include omega-3s, vitamin D, and astaxanthin: the super-potent carotene-class antioxidant that gives the oil brimming in every can of Wild Red its bright orange-red color.
(The liquid in standard canned Salmon is pallid and watery by comparison.)
 

Choose Skinless-Boneless Wild Red, or Traditional Style with skin and soft edible bones for extra flavor and ample calcium.

 

Both kinds are available with salt (less than is added to most brands) or without added salt ... and several varieties come in EZ-Open pull-tab tops.

 

“You are providing a wonderful health-giving service to the planet with your business. And it is a pleasure to bring this information to my audience. It is also a pleasure to snap open these little cans of salmon and have an instant healthy meal!”

-- Christiane Northrup, M.D.


Is Our Minimal-Mercury Tuna Sustainably Harvested?
Small Albacore are exceptionally pure, for sure. But is selecting these young Tuna a sustainable practice?
by Craig Weatherby and Randy Hartnell

Click for full story

To ensure that we are selling the purest possible Tuna, we select young Albacore that weigh up to 12 lbs.

 

As a result, the average level of mercury in our Albacore (0.08 parts per million) is lower than in standard canned “light” Tuna (0.12 ppm), and four times lower than the average level in standard fresh or canned Albacore (0.34 ppm).

 

Mercury accumulates upward in the ocean food chain, so the highest concentrations occur in the oldest, largest members of long-lived predatory species like Swordfish and Tuna.

  

Recent research indicates that benefits of the omega-3s in oily fish like Tuna outweigh any risks from mercury, even when it comes to mothers and children. (See “More-Fish-for-Moms Report Affirmed in Europe”, “Mercury-Fighting Mineral in Fish Overlooked in Heated Debate” and “Fight Over Mercury Risks Muddied by Bad Science”.)

 

Nonetheless, we err on the side of caution by selecting the purest seafood possible:

  • Our wild Alaskan Salmon, Portuguese Sardines, and Alaskan Sablefish (Black Cod) are naturally low in mercury.
  • Our wild Pacific Spot Prawns, Alaskan King Crab, and Alaskan Weathervane Scallops are naturally low in mercury.
  • We select only young, small North Pacific Albacore Tuna and Alaskan Halibut, which contain much less mercury than older, larger members of these species.

Competent government or independent bodies certify that each of these species is sustainably harvested.

 

However, our Tuna-purchasing policy raised a concern in one customer’s mind, and we’d like to share her question and our response, which also addresses our similar “smaller fish only” policy on Alaskan Halibut purchasing.

 

Here’s the question we received from LeAnn, followed by our answer from Vital Choice founder and former Alaska fisherman Randy Hartnell:

 

LeAnn's Tuna-sustainability query

“I am a customer who often purchases the wild red canned salmon, and I love it! I am thinking of purchasing the troll caught albacore Tuna because of the sustainable fishing methods and lower mercury content.

 

“However as a fisheries management specialist I have to ask a few questions about removing lower weight albacore Tuna from the population.

 

“If you are removing albacore that are 12 pounds or less, are the juveniles being removed from the population without having a chance to reach spawning size/age?

 

“I completely understand your desire to offer lower mercury fish options but sustainability of the population should not be overlooked.”

 

Randy’s reply

Hi LeAnn,

 

Thanks for contacting us and for your kind words about our Wild Red.

 

I understand your concern.

 

The answer is that our Tuna fisherman, Paul Hill, does not specifically target the smaller fish. Rather they comprise a certain percentage of every delivery he makes, and we specify that these are the only ones we're willing to buy.

 

He tells me that the smallest Tuna they catch and keep is 7 lbs, with the largest around 30 lbs, and a few reach 60 lbs. He says they will occasionally find themselves in schools of very small (under 7 lb) fish and will travel to avoid them.

 

When I first met Paul and told him we only wanted to purchase his smaller fish he was nothing less than astonished.

He said, “As long as I’ve been fishing, including as a boy on my father’s boat, the buyers have always sought the largest Tuna, and treated the smaller ones as trash.”

 

These buyers had no awareness or concern for contaminant levels and most still don't. In fact, nearly all large scale commercial processors still prefer the larger fish as they yield more meat per fish and are therefore more cost effective to process.

 

All of Paul's Tuna are troll-caught, which is an extremely targeted fishing method that results in minimal by-catch. (For more about Paul and the troll method of fishing, see “Vital Choice Tuna: Safer and Tastier”.)

 

In contrast, standard commercial Tuna fishing has major negative impacts on Tuna and other species. For more on this, see “Tuna Harvest Yields ‘Collateral Damage’”.)

 

According to the Blue Ocean Institute, “Pole and troll [Albacore] fisheries have very low bycatch of non-targeted species and are models for selective fisheries. Discarded fish, including undersized individuals, are usually in a viable condition (Western Pacific Fishery Management Council 2002).”

 

In addition, (also from Blue Ocean) Albacore “… has a strategy for sexual development that makes it especially resilient to fishing pressure (e.g., age at 50% maturity <1 year; extremely high fecundity). Albacore Tuna are highly fecund, broadcast spawners, and females spawn millions of eggs at a time (NMFS 1999).”

 

(While the Blue Ocean Institute raises red flags about the Albacore fishery in certain regions, all such concerns are associated with Albacore fisheries in regions other than the North Pacific.)

 

As with our Albacore, we purchase only the smallest legally available Halibut, which are typically 15 lbs and under. (Halibut can weigh more than 500 pounds and grow to 9 feet.)

 

We never purchase Halibut that fall under the length minimum for commercially-landed Halibut, which is 32 inches. (The average commercially harvested Pacific Halibut is about 35 inches long and weighs about 35 pounds.) According to the National Marine Fisheries Service, “Pacific halibut populations are healthy. They are not overfished, and overfishing is not occurring.” (NMFS Pacific Halibut 2008)

 

Independent lab tests show that our small, young Halibut average only 0.07 ppm mercury. For comparison sake, we tested a larger Halibut of standard commercial size, which contained a mercury level of 0.5 ppm, or seven times higher than our Halibut.

 

I should also note that The Marine Stewardship Council – the leading independent auditor of fishery sustainability, founded by the World Wildlife Fund – currently certifies that the Alaskan Halibut and North Pacific Troll Albacore Tuna fisheries meet their strict standards for sustainability. (See “Tuna Fishery Awarded Sustainable Status”.)

 

Our desire to purchase Paul’s smaller Albacore – which the major Tuna buyers shun – has created a win-win situation. Paul now has a market for his entire catch, and our customers benefit by gaining access to the purest Tuna possible.

 

These smaller Albacore cost substantially more to process, but the careful handling they receive also yields superior quality fish. We find that our customers understand the value of our policy and resulting price difference.

 

I hope you find this information helpful and reassuring. We look forward to continuing to serve you. Please let me know if you have any additional questions.

 

Best regards,

 

Randy

 

Randy Hartnell, President

Vital Choice Wild Seafood & Organics

 

 

Sources

  • International Pacific Halibut Commission. Methyl mercury and heavy metal contaminant levels in Alaskan halibut. Accessed online June 28, 2008 at http://www.iphc.washington.edu/halcom/pubs/rara/2003rara/2k308RARA.pdf
  • International Pacific Halibut Commission. Pacific Halibut Fishery Regulations 2007. Accessed online June 28, 2008 at http://www.iphc.washington.edu/HALCOM/pubs/regs/2007iphcregs.pdf
  • National Marine Fisheries Service (NMFS). Pacific Albacore Tuna (Thunnus alalunga). Accessed online June 28, 2008 at http://www.nmfs.noaa.gov/fishwatch/species/pac_albacore.htm
  • National Marine Fisheries Service (NMFS). Pacific Halibut (Hippoglossus stenolepis) Accessed online June 28, 2008 at http://www.nmfs.noaa.gov/fishwatch/species/pacific_halibut.htm
  • National Marine Fisheries Service (NMFS). Sablefish (Black Cod) (Anoplopoma fimbria). Accessed online June 28, 2008 at http://www.nmfs.noaa.gov/fishwatch/species/sablefish.htm

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