Vital Choices Newsletter
Monday, January 19, 2009 VOLUME 6 ISSUE 250  

Table of Contents

Can Dark Chocolate Deter Overeating?
Fish-Oil Formula Saves Very Sick Kids
Supermarkets Lose Colored-Salmon Case
Arugula Soup with Salmon and Roasted Grape Tomatoes
Vital Choice Products Update

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World's Finest Fish Oil ... Whole and Unrefined



Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's 
purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council
.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

 Smaller Softgels (500 mg)
 
Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
 
Lemon-Flavored Salmon Oil for folks who experience bounce-back.



Vital Choice Salmon Oil (top left) vs. two standard fish oils


Rich in Vitamin D, Omega-3s, and Great Flavor

Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.

These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.

 

And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.

 

Our flash-frozen portions come vacuum-sealed for superior quality and convenience.

Certified Kosher by EarthK.


Why Choose Vital Choice?

After more than 20 years as a fisherman sailing wild, pristine Alaskan waters, I founded Vital Choice as your direct connection to that world of health, purity, and sustainability.

Click here to learn about the Vital Choice Advantage ... the many reasons why renowned physicans like Drs. William Sears, Christiane Northrup, Stephen Sinatra, Andrew Weil, and Nicholas Perricone — call Vital Choice their favorite Salmon source.


Scrumptious Wild Salmon Sausage


People seem to really love our Wild Sockeye Salmon Sausage, which comes in three succulent varieties: Savory Country Breakfast Style, Spicy Italian, and NEW Chorizo Style.

 

The ingredients couldn’t be simpler: just Wild Alaskan sockeye salmon, 100% organic herbs and spices, organic arrowroot, natural sea salt, and water. For tips on how to cook 'em from straight from the freezer, see our Web site.

“I just tried your new Country breakfast sausage for the first time … they are wonderful! I never thought a salmon sausage would be this good. Thanks!” — Dr. Bruce Felgenhauer


Organic Berries Bursting with Flavor!


Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
"OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!"

 

Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.

 

Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!


Extra Dark, Healthful, and Delicious

We love great chocolate, so we’re very pleased to announce the availability of Vital Choice Extra Dark Organic Chocolate.  Each of our three varieties—Extra Dark, Extra Dark with Blueberries, and Extra Dark with Hazelnuts—is made in small batches using premium cocoa cultivars from Central and South America.

 

While many chocolate bars labeled “dark” contain only 50 to 60 percent cocoa solids, ours boast a stratospheric 80 percent cocoa solids for maximum flavor and preventive-health power.

 

All three varieties are Certified Organic and Kosher (Earth Kosher-DE).


World's Best Canned Salmon


If you haven't tried our Wild Red Sockeye Salmon you're in for a treat, because it tastes much fresher than standard supermarket brands.

 

The rich, red color of the meat and oil is unlike any you're likely to have had before.

Our minimal processing methods ensure that you'll get the maximum amount of nutrients naturally abundant in Sockeye Salmon.

These include omega-3s, vitamin D, and astaxanthin: the super-potent carotene-class antioxidant that gives the oil brimming in every can of Wild Red its bright orange-red color.
(The liquid in standard canned Salmon is pallid and watery by comparison.)
 

Choose Skinless-Boneless Wild Red, or Traditional Style with skin and soft edible bones for extra flavor and ample calcium.

 

Both kinds are available with salt (less than is added to most brands) or without added salt ... and several varieties come in EZ-Open pull-tab tops.

 

“You are providing a wonderful health-giving service to the planet with your business. And it is a pleasure to bring this information to my audience. It is also a pleasure to snap open these little cans of salmon and have an instant healthy meal!”

-- Christiane Northrup, M.D.


Supermarkets Lose Colored-Salmon Case
Justices rule that citizens can sue to force markets to label farmed salmon as artificially colored; Federally required disclosure is rare
by Craig Weatherby

SalmoFan for picking your farmed-salmon's pigment. Click for full story

The feed given most farmed salmon contains synthetic colorants, to produce the orange-red hues shoppers expect to see in this popular fish.

 

Absent this artificial intervention, the flesh of farmed salmon would be an unappealing gray.

 

U.S. Food and Drug Administration (FDA) regulations allow salmon farms to feed their stocks two carotene-class colorants — astaxanthin (as-tuh-zan-thin) and canthaxanthin (can-thuh-zan-thin) — as long as customers are notified via signs at the point of purchase.

 

But few supermarkets comply with this disclosure requirement.

 

And until a consumer group sued California’s biggest supermarket chains in 2003, very few shoppers even knew that most farmed salmon contain artificial colors.

 

The suit accused supermarkets of violating federal food-labeling rules, and it sought to require retailers to post notices on farmed salmon fed synthetic chemical colors.

 

The lawsuit claims that the stores’ failure to disclose the use of artificial colors is misleading, and cites possible concerns over consumption of the artificial coloring agents in question.

 

Wild salmon get astaxanthin – and a little canthaxanthin – from tiny shrimp and other natural prey.

 

But the synthetic versions fed to farmed salmon are produced from petrochemicals, and possess significantly different chemical structures.

 

Salmon require astaxanthin to thrive, and there is as yet no evidence that synthetic astaxanthin and canthaxanthin are unsafe … although they may not be as healthful as the significantly different forms found in wild salmon.

 

The legal and public policies at issue in the court case center on the duty of food makers and sellers to reveal everything that’s added to their goods … and not to mislead by evading full disclosure.

 

U.S. Supremes back California’s top court

The key legal issue was whether the U.S. Food, Drug and Cosmetic Act—which governs food labeling—precludes private citizens’ efforts to enforce U.S. regulations, and/or state laws with stricter labeling provisions such as California’s Consumer Legal Remedies Act.

 

In March of 2008, the California Supreme Court reversed a decision by the Court of Appeals, thereby allowing a class-action lawsuit over disclosure of artificially colored salmon to proceed.

 

At the time, the California Supreme Court wrote that Congress had made a “conscious choice” to permit private suits in such circumstances.

 

The California Supreme Court’s reasoning aligns with U.S. Supreme Court decisions allowing private enforcement of “parallel” state requirements in other contexts.

 

The supermarkets named in the suit appealed the California Supreme Court’s ruling to the U.S. Supreme Court, arguing that only government regulators can enforce federal and state labeling laws (Albertson’s v. Kanter, 07-1327).

 

The supermarkets said the 2008 California Supreme Court ruling was “… an open invitation to private plaintiffs nationwide to bring class actions …” and will “… wreck Congress’s exclusive government enforcement scheme and all its built-in advantages.”

 

But last Monday, the U.S. Supreme Court rejected the food-sellers’ appeal.

 

Artificial colors raise question and concerns

The citizen lawsuit against grocers focuses on the common practice of feeding farmed salmon astaxanthin and canthaxanthin to turn their flesh the red-orange color of wild salmon.

 

Wild salmon develop their pink/red flesh naturally by feeding on prey such as krill (tiny shrimp-like crustaceans) rich in astaxanthin.

 

In addition to acting as a pigment, astaxanthin is a very potent carotene-class antioxidant.

 

Krill and other salmon prey get the astaxanthin by feeding on algae rich in the powerfully healthful pigment, which serves a vitamin-like role in salmon and is essential to their health and survival.

 

Most salmon farmers feed their fish grain-based “salmon chow” containing a synthetic version of astaxanthin, derived from petrochemicals.

 

The petrochemical-source astaxanthin given most farmed salmon differs from the naturally occurring astaxanthin in the diets and flesh of wild salmon in its “optical isomeric distribution.”

 

In fact, the forms and proportions of various astaxanthin isomers in synthetic salmon-colorant supplements vary substantially from the forms and proportions found in wild Pacific crustaceans and the wild Pacific salmon that eat them.

 

One study showed that fish (not salmon) that consumed synthetic astaxanthin in their commercial fishmeal grew more slowly than fish that consumed the same amount of natural astaxanthin.

 

This growth difference indicates that synthetic astaxanthin is not functionally identical to natural astaxanthin in salmon’s bodies—and maybe not in people’s bodies, either.

 

Salmon-colorant supplements containing astaxanthin-rich algae or yeast have been available for years, but they cost more than synthetic astaxanthin, so relatively few salmon farmers use them.


Like synthetic astaxanthin, the forms and proportions of various astaxanthin isomers in yeast-derived astaxanthin vary substantially from the forms and proportions found in Pacific crustaceans and the wild Pacific salmon that eat them.

 

Studies suggest that yeast-derived astaxanthin does not impair the growth or health of rats or farmed salmon, but it is not clear whether its structural differences from the natural astaxanthin in wild salmon matter to human health.


But, the major brands of yeast-derived astaxanthin pellets contain substantial amounts of the synthetic antioxidant preservative ethoxyquin ... which, ironically, has been shown to kill fish. The US FDA has also linked ethoxyquin to elevated liver enzymes in animals

  

The color of eye trouble

Synthetic colorant supplements fed to farmed salmon also contain canthaxanthin: a carotene compound sold as a human “sunless tanning pill” that turns skin an orange-brown color.

 

Small amounts of canthaxanthin occur in wild salmon, because it occurs in their crustacean prey.

 

Canthaxanthin was linked to retinal damage (crystalline deposits) in people when taken as a sunless tanning pill, leading the British to ban its use as a tanning agent. (It’s still available in the U.S.)

 

In 2003, the European Union cut levels allowed for canthaxanthin in farmed salmon to one-third of FDA-approved levels, citing warnings about retinal damage.

 

It is not clear whether there is enough canthaxanthin in farmed salmon to raise serious eye-health concerns.

 

Yeast-derived salmon colorants contain little or no canthaxanthin, so their use could render that question moot.

 

Wider implications of artificial color

The controversy over artificial salmon color shines a light on three significant issues: the nutritional quality, the safety, and the flavor of farmed salmon versus wild salmon. Data compiled by the USDA show that wild salmon are nutritionally superior to farmed salmon in at least two ways:

  1. Wild salmon are about one-third lower in total fat and calories, with only about half as much saturated fat as the typical farmed salmon.
  2. Wild salmon have a healthier ratio of omega 6 to omega 3 fats. Americans consume far too many omega-6s and not enough omega-3s. Most experts call for a ratio of 3:1, which is the ratio found in wild salmon. Due to the grains that dominate their diets, farmed salmon can have a 10:1 ratio or worse.

This difference yields measureable, negative impacts on blood markers of inflammation, which is now believed to outrank high cholesterol levels as a key risk factor for cardiovascular disease. (See “Farmed Salmon's Diet Yields Unhealthful Cardiovascular Effects” and “Farmed Fish Possess Unhealthful Fat Profiles”.)

 

For nutritional quality based on total fat and ratio of omega-3 to omega-6 fats, wild salmon is undoubtedly the healthiest choice.

 

Persistent pollutant concerns

Two recent studies indicate that farmed salmon contain about 10 times more “persistent organic pollutants” — dioxins, furans, and PCBs — than wild salmon (Hites RA et al. 2004).

 

The authors concluded that regular consumption of farmed salmon could lead to toxin intakes above the tolerable weekly intake for these chemicals: particularly for PCBs, and especially for children under five.

 

The researchers blamed the fact that farmed salmon are fed diets far richer in fish oils than their wild counterparts.

 

This fatty diet allows them to reach market size sooner, but it leads to accumulation of dioxins, PCBs, and other fat-soluble toxic pollutants.

 

Although they are higher than in most foods, it is not certain that the still-minuscule amounts of persistent organic pollutants in farmed salmon pose a serious threat.

 

However, it seems silly to consciously select a food that contains more PCBs than almost any other.



 

Culinary Quality

Commercial fish feed also yields salmon with inferior flavor and texture. According to Mark Bittman, the noted seafood cookbook author, “If I had a choice of fresh farm-raised salmon and sockeye frozen from last year's harvest, I'd take the sockeye.”

 

At a panel discussion at the West Coast Seafood Show in Los Angeles, Executive Chef Daniel Long of Bon Appetit said, “To be perfectly honest, it [farmed salmon] is crap. Wild salmon is much better.”

 

And in a Wall Street Journal taste test, the panel scored farmed salmon only 4.83 out of 10 for overall quality, while wild salmon rated a 9.7.

 

Once you look beneath growers’ propaganda, it seems that farmed salmon can’t hide their true, unappetizing colors.

 

 

Sources

  • Aquaxan HD algal meal use in aquaculture diets: Enhancing nutritional performance and pigmentation. Technical report 2102.001. [http://www.fda.gov/ohrms/dockets/dailys/00/jun00/061900/rpt0065_tab6.pdf]
  • Easton MD, Luszniak D, Von der GE. Preliminary examination of contaminant loadings in farmed salmon, wild salmon and commercial salmon feed. Chemosphere. 2002 Feb;46(7):1053-74.
  • Fatty acid content of farmed and wild fish. Soon-Mi Shim and Charles R. Santerre, Ph.D. (2003); Department of Foods and Nutrition; Purdue University; 700 W. State St., West Lafayette, IN 47907-2059. (revised 1/21/2003) [http://fn.cfs.purdue.edu/anglingindiana/AquaculturevsWildFish/FattyAcidsFarm.pdf]
  • Hites RA, Foran JA, Carpenter DO, Hamilton MC, Knuth BA, Schwager SJ. Global assessment of organic contaminants in farmed salmon. Science. 2004 Jan 9;303(5655):226-9.
  • Jacobs M, Ferrario J, Byrne C. Investigation of polychlorinated dibenzo-p-dioxins, dibenzo-p-furans and selected coplanar biphenyls in Scottish farmed Atlantic salmon (Salmo salar). Chemosphere. 2002 Apr;47(2):183-91.
  • Reifenberg, A. (2000). "Taste Test: Wild vs Farmed Salmon." The Wall Street Journal, 5 January, NW3. [http://www.sectionz.info/issue_1/Facts_Footnotes.html]
  • U.S. Department of Agriculture, Agricultural Research Service. 2002. USDA National Nutrient Database for Standard Reference, Release 15. Nutrient Data Laboratory Home Page, http://www.nal.usda.gov/fnic/foodcomp.

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