supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

• Smaller Softgels (500 mg)
• Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
• Lemon-Flavored Salmon Oil for folks who experience bounce-back.

Vital Choice Salmon Oil (top left) vs. two standard fish oils

Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.

These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.

And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.

Our flash-frozen portions come vacuum-sealed for superior quality and convenience.

Certified Kosher by EarthK.

Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
"OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!"

If you haven't tried our Wild Red Sockeye Salmon you're in for a treat, because it tastes much fresher than standard supermarket brands.

The rich, red color of the meat and oil is unlike any you're likely to have had before.

Our minimal processing methods ensure that you'll get the maximum amount of nutrients naturally abundant in Sockeye Salmon.

These include omega-3s, vitamin D, and astaxanthin: the super-potent carotene-class antioxidant that gives the oil brimming in every can of Wild Red its bright orange-red color. (The liquid in standard canned Salmon is pallid and watery by comparison.)
 

Choose Skinless-Boneless Wild Red, or Traditional Style with skin and soft edible bones for extra flavor and ample calcium.

Both kinds are available with salt (less than is added to most brands) or without added salt ... and several varieties come in EZ-Open pull-tab tops.

“You are providing a wonderful health-giving service to the planet with your business. And it is a pleasure to bring this information to my audience. It is also a pleasure to snap open these little cans of salmon and have an instant healthy meal!”

-- Christiane Northrup, M.D.

Sablefish is rarely seen in standard fish markets, but this buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor ... and even more omega-3s than wild Salmon!

In addition to our certified Earth Kosher Sablefish, we feature golden Oven-Ready Smoked Sablefish: scrumptious, steaks infused with delicate alder wood smoke flavor, which cook fully from frozen in just a few minutes.

Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program that does 4 things:

1) Fight global warming by offsetting the impacts of shipping.

2) Enable recycling of foam shipping cubes via our innovative FREE program.

3) Support seafood sustainability and promote a green partnership with our customers.

4) Offers an online, clickable e-Catalog to save trees and energy.
 

To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.

Late last year, we launched a Vital Choice Photo Contest, with the theme
“Vital Moments, Vital Places”.

We asked readers to send in photos that would portray the ways in which they — or those around them — use and enjoy Vital Choice foods … at work, play, or on the road.

Or, people could send us photos that portray a meal or recipe based on Vital Choice foods.

We want to thank you everyone who entered!

From the many entrants, we picked 13 winners: Three top prizes and 10 runners up.

Each winner will receive the reward that corresponds to their prize, in the form of a Vital Choice Gift Certificate.

1st Prize - “Blueberry pancake helpers” by Sue Samer

2nd Prize “Debbie’s edge-of-the-ledge lunch” by Steve Muehlhauser

3rd Prize “Lunch at my desk” by Marti Sinnreich

_________________

10 Runners Up

Anthony Neri Keith Van Dyke Diane Koerner Deborah Burtley Sandy Fischer

Elyn Zerfas Deborah Mattox Ann Docherty Audrey Harley Diane Pierson

These three photos were Vital Choice staff favorites among the runners up: