Vital Choices Newsletter
Monday, March 16, 2009 VOLUME 6 ISSUE 258  
In This Email ...
Teenagers’ Brain Boost Linked to Fish
An Open Letter to Salmon-Lover Julia Roberts
Pharma Influence Earns Harvard an “F”
FREE Sablefish (Two Kinds), Organic Cranberries, or Organic Mangoes
Roasted or Grilled Alaskan Halibut with Fennel and Cannellini Beans

Delicious Deals


Shop Vital Choice
3 Easy Ways
 
 Click a link below
Try our e-Catalog
Call 800-608-4825
 
 
Gifts
 
Wild Seafood
 
Sockeye Salmon Oil
 
Organic Foods
 
Sampler Packs, Specials, Extras
 
Try our paperless, clickable e-Catalog or request a free paper Catalog.

Is this World's Best Canned Salmon?


If you haven't tried our Wild Red Sockeye Salmon you're in for a treat, because it tastes much fresher than standard supermarket brands.

 

The rich, red color of the meat and oil is unlike any you're likely to have had before.

Our minimal processing methods ensure that you'll get the maximum amount of nutrients naturally abundant in Sockeye Salmon.

These include omega-3s, vitamin D, and astaxanthin: the super-potent carotene-class antioxidant that gives the oil brimming in every can of Wild Red its bright orange-red color.
(The liquid in standard canned Salmon is pallid and watery by comparison.)
 

Choose Skinless-Boneless Wild Red, or Traditional Style with skin and soft edible bones for extra flavor and ample calcium.

 

Both kinds are available with salt (less than is added to most brands) or without added salt ... and several varieties come in EZ-Open pull-tab tops.

 

“You are providing a wonderful health-giving service to the planet with your business. And it is a pleasure to bring this information to my audience. It is also a pleasure to snap open these little cans of salmon and have an instant healthy meal!”

-- Christiane Northrup, M.D.


World's Finest Fish Oil ... Whole and Unrefined



Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's 
purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council
.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

 Smaller Softgels (500 mg)
 
Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
 
Lemon-Flavored Salmon Oil for folks who experience bounce-back.



Vital Choice Salmon Oil (top left) vs. two standard fish oils


Superior Sockeye, Selected from Small Fisheries

Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.

These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.

 

And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.

 

Our flash-frozen portions come vacuum-sealed for superior quality and convenience.

Certified Kosher by EarthK.


Smoky Succulence for Breakfast ... or Anytime!


Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.  

 

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.
 

Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"!
 

"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.

Why Vital Choice?

After more than 20 years as a fisherman sailing wild, pristine Alaskan waters, I founded Vital Choice as your direct connection to that world of health, purity, and sustainability.

Click here to learn about the Vital Choice Advantage ... the many reasons why renowned physicans like Drs. William Sears, Christiane Northrup, Stephen Sinatra, Andrew Weil, and Nicholas Perricone — call Vital Choice their favorite Salmon source.


Vital Choice Goes "Vital Green"


Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program that does 4 things:

 

1) Fight global warming by offsetting the impacts of shipping.

 

2) Enable recycling of foam shipping cubes via our innovative FREE program.

 

3) Support seafood sustainability and promote a green partnership with our customers.


4) Offers an online, clickable e-Catalog to save trees and energy.
 

To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.


An Open Letter to Salmon-Lover Julia Roberts
Read our response to her mistaken fears about salmon and mercury
by Randy Hartnell

Julia Roberts' Green Team © Vanity Fair. Click for full story and printer friendly version
During a recent interview on the “E” TV channel to promote her new spy thriller, “Duplicity”, Julia Roberts responded to a fan’s emailed question.
 
And although she expressed a love for salmon, she also voiced a mistaken fear of eating salmon frequently.
 
(The video clip, which only appeared last week, seems to have vanished from the channel's Web site and we can no longer find it anywhere.)
 
Her mistake was innocent ... but the potential for Ms. Roberts and other public figures to do unintentional harm requires an educational response.
 
She’s actually lucky to love salmon, since WebMD just named fatty fish – specifically salmon, sardines, and mackerel – one of The Six Super Foods Every Woman Needs”, with a recommended goal of 2 to 3 servings every week.

Here’s my open letter to Ms. Roberts, informing her of the facts, and gently requesting a correction.
 

 
Dear Julia Roberts,
 
I’m Randy Hartnell, founder of Vital Choice Wild Seafood & Organics, which I founded in 2002 after 20 years fishing Alaskan water for salmon and other species.
 
I’ve loved your performances in many movies, and admire your humanitarian work for UNICEF and others.
 
And I need to bring to your attention an unfortunate remark you made recently about the safety of eating salmon.
 
During an interview about your upcoming spy thriller, “Duplicity”, you responded to a fan question read to you on the “E” TV channel.
 
This was the question: “Julia, if you had to choose one meal to eat for the rest of your life, what would it be?
 
You responded, “I guess salmon ... but I would probably die of mercury poisoning then wouldn't I?”
 
We want to make sure that you ─ and our readers and customers ─ know the facts.
 
Wild salmon is naturally low in mercury … but rich in omega-3 fatty acids and vitamin D, whose preventive health potential outstrips most food factors.
 
Yet, we continue to hear misguided fears, even though U.S. health agencies and independent advocacy organizations recommend salmon as a very safe, low-mercury species.
 
Here’s the scoop.
 
Salmon is safe and positively healthful … and so are most fish
Your misplaced mercury concern comes as no surprise, given the ongoing confusion about fish, mercury, and the safety of various seafood species.
 
U.S. health authorities and knowledgeable doctors urge Americans to eat more omega-3 fatty acids, whose benefits to heart health, brain function, and child development are undisputed. 
 
And every one of the several recent evidence reviews conducted by university scientists found that the ample health rewards of fish-heavy diets far outweigh any risks to health posed by eating fish frequently.
 
As it happens, wild salmon rank high among the very safest and most beneficial fish in the sea.
 
Test data compiled by the three federal agencies that monitor mercury levels in fish — EPA, FDA, and NOAA — show that the average mercury content in salmon is very low
 
Like these federal agencies, the Environmental Working Group (EWG) — a leading critic of government efforts to limit mercury pollution — considers wild Alaskan salmon safe to eat on a frequent basis. Based on US government tests, EWG lists wild Pacific Salmon among the species lowest in mercury and says, “The risk of mercury in salmon appears to be minimal.”
 
Also, consider this statement from the Alaska Division of Public Health (SOA 2001): “Fortunately, mercury levels are very low in the most frequently consumed fish from Alaska, such as Salmon, Cod, Halibut…. Mercury levels in Salmon are among the lowest found.”
 
A recent review of the evidence confirmed the superior purity of wild Alaskan Salmon: “Pacific Salmon … had exceptionally low [mercury] concentrations.” (Jewett SC, Duffy LK 2007)
 
And recent data from Alaska’s Fish Monitoring Program show that levels of organic pollutants (e.g., PCBs and dioxin) in salmon and other wild Alaskan fish fall well below the levels that would raise health concerns (SOA 2007).
 
Last but not least, wild Alaskan salmon is listed as a safe choice on the Sushi Guides issued last fall by three leading eco organizations. (See “Sushi Guides Endorse Our Seafood Choices”.)
 
We should add that most ocean fish are safe to eat frequently, with the exception of a very few high-mercury species ─ primarily swordfish, shark, tilefish, and King mackerel (not other kinds of mackerel).
 
And my company, Vital Choice, selects only smaller ─ hence lowest-mercury ─ tuna halibut, and sablefish because mercury accumulates in these and other predatory fish as they feed and grow over time.
 
Salmon are predators, too, but they only live two to four years, and sockeye, pink, and chum feed primarily on zooplankton and crustaceans, which are extremely low in mercury. (Silver and king eat more small fish, but remain very low in mercury.)
 
Please consider a public correction
It would be a shame were your fans to avoid one of the healthiest fish in the sea — wild salmon — because of an inadvertent error.
 
And folks who make their living harvesting and marketing salmon shouldn’t suffer because of one offhand remark. 
 
Salmon fisherman in Alaska risk their lives to harvest one of the healthiest foods left on earth, and can ill afford unwarranted damage to wild salmon markets already under siege by nutritionally and environmentally inferior farmed salmon.
 
On behalf of the wild salmon industry and all who admire your professional and charitable work, I respectfully request that you issue a clarification through E online, or any suitable outlet.
 
And please send a signed copy to me, Randy Hartnell … I’ll definitely frame it!
 
I wouldn’t normally include scientific references in a letter, but you will find some at the end of this one.
 
After all, we do sell wild salmon, so I wouldn’t blame you for wanting to make sure we can confirm what we say.
 
 
Sources
  • ALSPAC Study Team. Accessed online at http://www.alspac.bris.ac.uk/welcome/index.shtml Feb 17, 2007.
  • Daniels JL, Longnecker MP, Rowland AS, Golding J; ALSPAC Study Team. University of Bristol Institute of Child Health. Fish intake during pregnancy and early cognitive development of offspring. Epidemiology. 2004 Jul;15(4):394-402.
  • Golding J, Pembrey M, Jones RALSPAC Study Team. ALSPAC: the Avon Longitudinal Study of Parents and Children. I. Study methodology. Paediatr Perinat Epidemiol 2001; 15: 74-87.
  • Hibbeln JR, Davis JM, Steer C, Emmett P, Rogers I, Williams C, Golding J. Maternal seafood consumption in pregnancy and neurodevelopmental outcomes in childhood (ALSPAC study): an observational cohort study. The Lancet 2007; 369:578-585.
  • Jewett SC, Duffy LK. Mercury in fishes of Alaska, with emphasis on subsistence species. Sci Total Environ. 2007 Nov 15;387(1-3):3-27. Epub 2007 Sep 7. Review.
  • Springen K. Pregnant Women: Eat More Fish or Not? Newsweek. Accessed online Feb 17, 2007 at http://www.msnbc.msn.com/id/17177330/site/newsweek/
  • State of Alaska (SOA). Bulletin No. 29, October 15, 2007. Fish Consumption Advice for Alaskans: A Risk Management Strategy to Optimize the Public’s Health ― Executive Summary. Accessed online February 24, 2008 at http://www.epi.alaska.gov/bulletins/docs/b2007_29.pdf
  • State of Alaska (SOA). Bulletin No. 6, June 15, 2001. Mercury and National Fish Advisories Statement from Alaska Division of Public Health: Recommendations for Fish Consumption in Alaska. Accessed online February 24, 2008 at http://www.epi.hss.state.ak.us/bulletins/docs/b2001_06.htm
  • State of Alaska Epidemiololgy Bulletin (SOAEB), Volume No. 11 Number 4, October 15, 2007. Fish Consumption Advice for Alaskans: A Risk Management Strategy to Optimize the Public’s Health Accessed online February 24, 2008 at http://www.epi.alaska.gov/bulletins/docs/rr2007_04.pdf.
  • U.S. EPA. What You Need to Know about Mercury in Fish and Shellfish. Accessed online at http://www.epa.gov/waterscience/fish/advice/
  • U.S. FDA. January 15, 2009. Draft Risk and Benefit Assessment Report of Quantitative Risk and Benefit Assessment of Consumption of Commercial Fish. Accessed online at http://www.cfsan.fda.gov/~dms/mehgrb.html

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