Vital Choices Newsletter
Monday, July 6, 2009 VOLUME 6 ISSUE 277  
In This Email ...
Trans Fats Take Another Heart-Health Hit
Bonus Offers Through July 8
Vitamin D Shows More Brain Protection Potential
Green Tea may Curb Prostate Cancer Progression
Prostate Testing and Treatment Dilemmas Persist
Poached Alaskan Halibut with Sweet Garlic, Parsley, and Lemon

Smoky Succulence for Breakfast ... or Anytime!


Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.  

 

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.
 

Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"!
 

"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.

Shop 3 Ways!
 
 Click a link below
Try our e-Catalog
Call 800-608-4825
 
 
Wild Seafood
 
OM3s & Vitamin D
 
Organic Foods
 
Sampler Packs, Specials, Extras
 
 
Gifts
 
Try our paperless, clickable e-Catalog or request a free paper Catalog.

Our Utterly Unique Vitamin D!
 
We are pleased to introduce a high-quality, higher-potency vitamin D supplement … one with unique attractions!
 
Each tiny, 300 mg softgel capsule of Vital Choice Vitamin D3 in Wild Sockeye Salmon Oil provides a generous 2,000 International Units (IU) of vitamin D3.
 
D3 is the preferred, natural form of this amazing vitamin, and ours is certified pure and potent by NSF .
 
Better yet, our D3 comes in a base of whole, unrefined, certified-pure, sockeye salmon oil, certified sustainable by the MSC .
 
Each Vitamin D3 softgel contains 45mg of omega-3s, but health authorities recommend 500mg of omega-3s per day, so it doesn't replace fish oil.
 
A 3,000mg daily serving of our Sockeye Salmon Oil provides 460mg, so if you also take one Vitamin D3 in Salmon Oil softgel per day, that would bring your supplemental omega-3 intake to a perfect 505mg!

Salmon Sausage by Vital Choice and Dr. Weil


People seem to really love our Wild Sockeye Salmon Sausage, which comes in three succulent varieties: Savory Country Breakfast Style, Spicy Italian, and NEW Chorizo Style.

 

The ingredients couldn’t be simpler: just Wild Alaskan sockeye salmon, 100% organic herbs and spices, organic arrowroot, natural sea salt, and water. For tips on how to cook 'em from straight from the freezer, see our Web site.

“I just tried your new Country breakfast sausage for the first time … they are wonderful! I never thought a salmon sausage would be this good. Thanks!” — Dr. Bruce Felgenhauer


Premium Grade Organic Teas


Selection of our tasty organic teas—Green Buddha and Darjeeling Second Flush Black—entailed journeys to far corners of Asia, where each is grown organically and harvested and processed by hand.

 

We’re confident that they will delight even the most discerning sippers.

 

"I’m a big fan of green tea, which has been shown to protect against both heart disease and cancer. ... studies suggest that drinking any type of tea also affords additional health benefits. "

—Andrew Weil, M.D.


Whole, Pure, Omega-3 Salmon Oil



Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's 
purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council
.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

 Smaller Softgels (500 mg)
 
Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
 
Lemon-Flavored Salmon Oil for folks who experience bounce-back.



Vital Choice Salmon Oil (top left) vs. two standard fish oils


Customer Rewards Dept.


We've made our popular HealthWise “frequent shopper” rewards program even better!

 

As always, when you compile 9 qualifying orders within 12 months -- your "HealthWise Year"  -- you earn a Reward Gift Certificate worth the average of those 9 orders.

 

Now, we've added new flexibility!

 

After you earn your first reward, your next HealthWise Year only begins when you next place a qualifying order. You'll earn another HealthWise reward as long as you place 9 qualifying orders within 12 months.

 

To learn how to enroll for free, and learn more about how HealthWise rewards program works, click HERE.


Bodacious Organic & Wild Berries


Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
"OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!"

 

Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.

 

Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!


Vital Choice is "Vital Green"


Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program that does 4 things:

 

1) Fights global warming by offsetting the impacts of shipping.

 

2) Enables recycling of foam shipping cubes via our innovative FREE program.

 

3) Supports seafood sustainability and promote a green partnership with our customers.


4) Offers an online, clickable e-Catalog to save trees and energy.
 

To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.


Prostate Testing and Treatment Dilemmas Persist
Leading test comes under fire from new studies and top cancer authorities; Men should consult a doctor about their risk factors and the options if cancer is found
by Craig Weatherby

Click for full story and printer friendly version
The main screening test for prostate cancer is designed to detect a protein called prostate-specific antigen or PSA.
 
A PSA blood test reflects the amount of PSA being produced by a man’s prostate cells. If the level of PSA is higher than normal it could be due to a prostate cancer or it could be caused by an infection, a non-cancerous enlarged prostate, exercise or sexual activity. 
 
Generally speaking, the higher the PSA level, the more likely it is that there is a cancer in the prostate. But in early prostate cancer, PSA levels are usually relatively low. It is not possible to pick out a particular PSA reading as proving the presence of cancer, because “normal” PSA levels varies from man to man and it rises naturally with age.
 
Having a raised PSA level means you will need to have more medical tests to find the cause.
 
The American Cancer Society supports screening with a PSA blood test and rectal examination for men over 50, and at age 45 for men believed to be at high risk of prostate cancer (African American men and men with a family history of prostate cancer). The National Comprehensive Cancer Network supports screening for men from the age of 40.
 
But clinical trials have not yet shown clear evidence that screening reduces deaths from this disease. 
 
Also, many men diagnosed with prostate cancer have very slowly growing cancers that will never cause any symptoms or problems in their lifetime.
 
In 1985, before PSA screening was available, an American man had an 8.7 percent lifetime risk of being diagnosed with prostate cancer and a 2.5 percent lifetime risk of dying from the disease .
 
Twenty years later, in 2005, an American man had a 17 percent lifetime risk of being diagnosed with prostate cancer and a three percent risk of dying from the disease (Boyle, P, Brawley OW 2009).   
 
These numbers suggest that the PSA test is worse than useless … except for high-risk men.
 
Another problem is that prostate cancer treatment can cause side effects such as impotence and incontinence. 
 
There is no clear benefit in diagnosing prostate cancer early, and the UK and other European countries do not recommend PSA testing for these reasons:
  • Some men with prostate cancer do not have a raised PSA level.      
  • Two out of three men with a raised PSA do not have prostate cancer.      
  • There is uncertainty about the best way to treat early prostate cancer.   
  • The treatments can cause unpleasant side effects.
  • If PSA was used as a screening test, some men who did have prostate cancer would be told that they didn’t. 
  • Two thirds of men with a raised PSA level go on to have other tests. One of these, called a needle biopsy, can cause infection and/or persistent bleeding.
Two large international trials are looking into the efficacy and safety of universal prostate cancer screening for all men: the large ERSPC trial in Europe and the PLCO trial in the U.S., early results from which were released in March of this year. 
 
The PCLO study divided 76,693 men into two groups:
  • Annual screening with the PSA test and rectal examination. 
  • No screening. 
As the researchers concluded, “After 7 to 10 years of follow-up, the rate of death from prostate cancer was very low and did not differ significantly between the two study groups.” (Andriole GL et al. 2009)
 
In other words, screening had little or no effect on the risk of death from prostate cancer. But the results are not fully clear, because some men in the “no screening” group got PSA tests from their own doctors.
 
The ERSPC study involved 182,000 men between the ages of 50 and 74, and compared those who had screening for prostate cancer with a PSA test every four years to men who had no screening. 
 
The early results show that PSA tests can detect very early prostate cancer and may reduce the number of deaths substantially. As the authors wrote, “PSA-based screening reduced the rate of death from prostate cancer by 20% but was associated with a high risk of over-diagnosis.” (Schröder FH et al. 2009)
 
Tellingly, they translated these numbers into terms that put the value of universal screen in a practical perspective: “This means that 1,410 men would need to be screened and 48 additional cases of prostate cancer would need to be treated to prevent one death from prostate cancer.” (Schröder FH et al. 2009)
 
The men in the study will be followed over the next few years to see whether screening reduces the number who die due to prostate cancer. 
 
The combined final results of the PCLO and ERSPC trials are due in 2010. 
 
New analysis undermines PSA test for all
A new evidence review co-authored by Otis Brawley. M.D., Chief Medical Officer of the  American Cancer Society, says because prostate cancer is virtually ubiquitous in men as they age, the goal of “finding more cancers” is not acceptable.
 
Instead, he and Peter Boyle, Ph.D., President of the International Prevention Research Institute in Lyon, France assert that “… public health principles demand that screening must reduce the risk of death from prostate cancer, reduce the suffering from prostate cancer, or reduce health care costs when compared with a non-screening scenario.” (Boyle, P, Brawley OW 2009)
 
Brawley and Boyle suggest prostate cancer screening has yet to reach one of these standards to date.
 
Since the mid-1980s, screening with the PSA blood test has more than doubled the risk of a prostate cancer diagnosis.
 
The Brawley-led review says a decrease in prostate cancer death rates has been observed since that time, but the relative contribution of PSA testing as opposed to other factors, such as improved treatment, has been uncertain.
 
His team’s report says that more than one in four cancers detected in whites (29 percent) and nearly half of cancers detected in blacks (44 percent) were over-diagnosed cancers.
 
A similar model using data from Europe estimated a 50 percent over-diagnosis rate.
 
Dr. Brawley and company say patients who are diagnosed with clinically insignificant tumors are subject to unnecessary diagnostic tests and unneeded treatment and suffer psychosocial harms.
 
They are also labeled “a cancer patient,” which can have negative economic consequences. Also, say the authors, over-diagnosis significantly affects 5-year survival statistics, making them uninformative in demonstrating progress in cancer control (Boyle, P, Brawley OW 2009).
 
The report says the future of prostate cancer will include better screening tests, better methods to assess a man's risk of prostate cancer, and prevention strategies.
 
On that score, see our companion article about green tea's effects on prostate cancer markers, "Green Tea may Curb Prostate Cancer Progression".
 
 
Sources
  • Andriole GL, Crawford ED, Grubb RL 3rd, Buys SS, Chia D, Church TR, Fouad MN, Gelmann EP, Kvale PA, Reding DJ, Weissfeld JL, Yokochi LA, O'Brien B, Clapp JD, Rathmell JM, Riley TL, Hayes RB, Kramer BS, Izmirlian G, Miller AB, Pinsky PF, Prorok PC, Gohagan JK, Berg CD; PLCO Project Team. Mortality results from a randomized prostate-cancer screening trial. N Engl J Med. 2009 Mar 26;360(13):1310-9. Epub 2009 Mar 18. Erratum in: N Engl J Med. 2009 Apr 23;360(17):1797.
  • Bettuzzi S, Brausi M, Rizzi F, Castagnetti G, Peracchia G, Corti A. Chemoprevention of human prostate cancer by oral administration of green tea catechins in volunteers with high-grade prostate intraepithelial neoplasia: a preliminary report from a one-year proof-of-principle study. Cancer Res. 2006 Jan 15;66(2):1234-40.
  • Boyle, P, Brawley OW. Prostate Cancer: Current Evidence Weighs Against Population Screening [Editorial]. CA Cancer J Clin 2009. doi: 10.3322/caac.20025. Published online before print June 29, 2009. Accessed at http://caonline.amcancersoc.org/cgi/content/full/caac.20025v1
  • Schröder FH, Hugosson J, Roobol MJ, Tammela TL, Ciatto S, Nelen V, Kwiatkowski M, Lujan M, Lilja H, Zappa M, Denis LJ, Recker F, Berenguer A, Määttänen L, Bangma CH, Aus G, Villers A, Rebillard X, van der Kwast T, Blijenberg BG, Moss SM, de Koning HJ, Auvinen A; ERSPC Investigators. Screening and prostate-cancer mortality in a randomized European study. N Engl J Med. 2009 Mar 26;360(13):1320-8. Epub 2009 Mar 18.
  • Villers A, Rebillard X, van der Kwast T, Blijenberg BG, Moss SM, de Koning HJ, Auvinen A; ERSPC Investigators. Screening and prostate-cancer mortality in a randomized European study. N Engl J Med. 2009 Mar 26;360(13):1320-8. Epub 2009 Mar 18.

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