Vital Choices Newsletter
Monday, July 20, 2009 VOLUME 6 ISSUE 281  
In This Email ...
Vital Bonus Options July 16-22
Most Fish Rank as Very Safe on New Standard; Selenium-Aware Rating System Reflects the Element's Mercury-Stifling Effects
Fishy Diets Linked to Less Dementia in 3rd World
Wild Alaskan Cod ... Our Great New Catch!
Olive Oil Poached Alaskan Sablefish (Black Cod) with Couscous and Saffron Broth

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Try our paperless, clickable e-Catalog or request a free paper Catalog.

Big Sockeye Sides for Big BBQs!

Our wild Alaskan Sockeye holds special appeal for those who like their salmon extra firm and flavorful.
 
And our succulent 30 oz Sockeye Fillet Sides are big enough to feed a crowd with this spectacular fish!
 
These sustainably harvested fish are rich in omega-3s and potent natural antioxidants ... and sockeye is a nearly unrivalled food source of vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.
 
Certified Kosher by EarthK and sustainable by MSC .

Whole Omega-3 Wild Salmon Oil ... Certified-Pure



Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's 
purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council
.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

 Smaller Softgels (500 mg)
 
Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
 
Lemon-Flavored Salmon Oil for folks who experience bounce-back.



Vital Choice Salmon Oil (top left) vs. two standard fish oils


 

 

After more than 20 years fishing Alaskan waters, I founded Vital Choice as your direct connection to that world of health, purity, and sustainability.

 

Click here to learn about the many reasons why renowned physicans like Drs. Andrew Weil, William Sears, Christiane Northrup, Stephen Sinatra, and Nicholas Perricone call Vital Choice their favorite source for wild seafood and salmon.

 

I guarantee your satisfaction, 100%!

 

 

Randy Hartnell,

Founder & President


Vital Choice is "Vital Green"


Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program that does 4 things:

 

1) Fights global warming by offsetting the impacts of shipping.

 

2) Enables recycling of foam shipping cubes via our innovative FREE program.

 

3) Supports seafood sustainability and promote a green partnership with our customers.


4) Offers an online, clickable e-Catalog to save trees and energy.
 

To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.


Smoky Succulence for Breakfast ... or Anytime!


Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.  

 

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.
 

Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"!
 

"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.

Most Fish Rank as Very Safe on New Standard; Selenium-Aware Rating System Reflects the Element's Mercury-Stifling Effects
Researchers recommend revisions to current fish consumption advisories, to account for the protective power of the selenium abundant in most seafood and many freshwater fish
by Craig Weatherby

Click for full story and printer friendly version
Vital Choice sells only clearly safe, lower-mercury seafood, so we have little at stake in any debate over the risks and rewards of frequent fish-eating.
 
But we've stepped into the fray because there's been way too much heat ... and not enough light ... surrounding the emotionally fraught subject of fish and mercury.
 
Eco and consumer organizations raise ongoing alarms about mercury in fish, and the big national tuna brands fund most of the rebuttal efforts.
 
Too often, both sides cherry-pick and mischaracterize the evidence ... though eco and consumer advocates have typically done the worst distorting. 
 
We're dismayed when these folks raise wildly exaggerated mercury alarms and fail to mention the well-documented need for healthier protein sources in people's diets: primarily fish, plant foods, and high-omega-3 eggs (plus a bit of grass-fed meat or poultry). 
 
In fact, the evidence shows that virtually all seafood delivers big health rewards at every age ... and poses virtually no risks at any age (see the joint EPA-FDA guidance for the few exceptions).
 
New paper refutes flawed but influential mercury study
One of the two new papers, published in the journal Ecohealth, presents the clearest explanation to date of the several human studies on mercury toxicity (or lack of it) from eating fish (Ralston NV 2008/2009).
 
This review of the evidence includes a convincing rebuttal of the infamous Faroe Islands study, which was relied on by the National Research Council (NRC) to set standards for mercury intake from fish, citing bizarre rationales and tortured logic that remain scientifically disreputable.
 
Incredibly, the NRC threw out the overwhelming evidence that eating fish with low-to-moderate mercury levels (and high selenium/mercury ratios found in almost all seafood) daily produces no developmental deficits in children. Why? Because they needed evidence of harm to set intake limits, and were willing to rely on an inferior, largely irrelevant study to get it!
 
For example, and most egregiously, the NRC threw out evidence from an equally large, better-designed study among mothers and children in the Seychelles Islands, where (unlike the Faroe Islands) people consume fish-borne mercury and selenium in levels and ratios very similar to those found in the American seafood diet.
 
We’ve reported on the overwhelming evidence that most ocean fish do much more good than harm (if any) to children, and also on the generally unrecognized, overlooked role that fish-borne selenium plays in neutralizing fish-borne mercury. (See “Mercury-Fighting Mineral in Fish Overlooked in Heated Debate” and FDA Analysis Supports More Fish for Moms and Kids”.)
 
Now, leading researchers in the field have published two separate studies ... funded by the U.S. EPA and other federal agencies ... in which they propose a new, scientifically sounder measure of seafood safety, called the Selenium-Health Benefit Value or Se-HBV.
 
The Selenium-Health Benefit Value scoring idea is based on strong evidence showing that, regardless of the amount of mercury in a fish, if the selenium level is higher the fish is safe to eat ... and the more selenium a fish species contains in relation to mercury, the safer it is.
 
And with very few exceptions, the studies show that almost all of the ocean fish commonly sold in stores contain enough selenium to neutralize the mercury they contain. 
  
Click here to view a selenium-mercury chart for 15 recently tested Pacific species (all caught near Hawaii), including four major tuna types, swordfish, mako shark, wahoo, and some uncommon Pacific species. 
 
As you'll see, all but mako shark are higher in selenium than mercury, with swordfish having even selenium and mercury levels.
 
These rankings make it clearer than ever that ocean fish are substantially safer than their mercury content implies .. especially since the authors of previous human studies found safe, protective selenium-mercury ratios in almost all ocean fish that people ate.
 
The list of 15 recently tested fish includes yellowfin, skipjack, bigeye, and albacore tuna. In addition to having a very safe selenium-mercury ratio, our troll-caught albacore is unusually low in mercury, due to its age and size. Skipjack is very commonly used in national brands of canned "light" tuna.
 
Despite the new findings, it still makes sense for younger children and pregnant/nursing women to follow the joint EPA-FDA guidance on consuming the few species relatively high in mercury ... some of whose safety ratings could change under the new standard (e.g., swordfish has a high selenium-mercury ratio).
 
Nuanced new selenium-focused standard fits the evidence
The authors' proposed Selenium-Health Benefit Value safety standard incorporates both the absolute and relative amounts of selenium (chemical symbol Se) and elemental mercury (chemical symbol Hg) in fish or shellfish. 
 
First, do no harm
The following excerpt from Dr. Ralston's paper in Ecohealth speaks volumes about the danger of excessive fear of mercury in fish. Note: Hg and MeHg are the symbols for the elemental and methyl (fish-borne) forms of mercury, and Se is the symbol for selenium):
 
"The prime directive of professionals in all areas of public responsibility should be, Primum non nocere (First, do no harm)."
 
"Risk assessments based on neurodevelopmental harms from maternal consumption of pilot whale and shark meats with disproportionately high Hg:Se [mercury:selenium] molar ratios (*5:1) and highly negative Se-HBVs seem to have resulted in gross overestimates of the risks associated with MeHg exposure from eating ocean fish."
 
"The unbalanced approach of only examining risks resulted in regulatory advisories that emphasized restrictions to minimize MeHg exposure, but overlooked the more substantial positive effects of ocean fish consumption during pregnancy."
 
"Maternal consumption of typical seafoods with highly positive Se-HBVs seems not only to be harmless but remarkably beneficial to healthy child development. Exaggerations of the risks of MeHg exposure have caused women to avoid eating ocean fish during pregnancy."
 
"Following such misguided advice may have inadvertently caused far more damage to children than the worst possible risks that were supposedly being avoided."
 
"To resolve this issue, it seems that using the Se-HBV or a similarly balanced criterion for assessing seafood safety will alleviate many current misunderstandings of advisories regarding maternal seafood consumption. Using the Se-HBV as an environmental indicator that distinguishes health-promoting from hazardous fish will provide a basis for developing urgently needed regulatory protections against hazardous Hg:Se ratios that may be present in freshwater fish [and a few ocean fish like shark]."
(Ralston NV 2008/2009).
As professor Nick Ralston, Ph.D. said, “Most varieties of ocean fish have highly positive Se-HBVs ... and recent studies show that mothers who eat these types of ocean fish improve their children's IQ by up to 10 points.” (ERC 2009)
 
In a recent phone conversation, Dr. Ralston told us that the Selenium-Health Benefit Value derives its credibility from "mechanistic" rodent studies and from several human studies focused designed to detect harm to children from mercury in seafood.
 
Rodents metabolize selenium and mercury exactly as humans do, and in them, selenium is proven to protect against mercury very effectively.
 
And the selenium-mercury ratios of the fish and marine mammals eaten by people in the major human population studies predicted their outcomes perfectly.
 
Children participating in the only studies showing (slight) evidence of possible harm from seafood-heavy diets ... which were conducted in New Zealand the Faroe islands ... ate lots of shark and pilot whale, which have high mercury-selenium ratios. (See our "New paper refutes ... " sidebar.)
 
No doubt, it will take time for folks to relinquish the current, scientifically dubious view of seafood safety with regard to mercury ... but the human and animal evidence now weighs quite heavily on the side of the proposed change to the proposed Selenium-Health Benefit Value safety standard.
 
Here's the relevant press release issued by the Energy & Environmental Research Center (EERC) at the University of North Dakota (EERC 2009):
 

 
University of North Dakota Press Release, June 22, 2009
EERC Research Finds Mercury Levels in Freshwater and Ocean Fish Not as Harmful as Previously Thought
GRAND FORKS --- The Energy & Environmental Research Center (EERC) at the University of North Dakota announced today that after years of extensive research, results of environmental, laboratory, and human studies show that mercury levels in freshwater and ocean fish are not as harmful as previously thought. Current fish advisories may be misleading and should be revised, taking the benefits of selenium into account.
 
The findings come from two major reports released in the journals Environmental Science & Technology and EcoHealth, both indicating that failure to consider selenium in relation to mercury levels in freshwater and ocean fish will result in critical mistakes in interpretation that generate unreliable and potentially inaccurate advice regarding fish consumption and is deterring people from eating a nutritious product. Both reports state that the effects of mercury exposure are entirely dependent on the amount of selenium present in the diet.
 
“Selenium is an essential nutrient in healthy brain development and protects the brain from oxidative damage,” said Dr. Nick Ralston, an EERC Research Scientist involved with the studies.
“More importantly, selenium protects the body from mercury's negative effects. The more selenium in the tissue, the less mercury toxicity occurs. Since fish in some areas have much higher levels of selenium than mercury, the consumer receives the healthy benefits of selenium and a natural defense against mercury,” he said.
 
Results from the first study, conducted jointly by the EERC, the U.S. Environmental Protection Agency (EPA) Western Ecology Division, and the University of Missouri's Nuclear Reactor Center, show that an estimated 97% of the freshwater fish from lakes and rivers in the western United States are safe to eat. Conducted in 12 states in the western United States, it is the only study of this magnitude that has measured both mercury and selenium in fish tissue.
 
“The study examined 468 freshwater fish representing 40 species and found that fish from most regions of the country contained more selenium than mercury and so consumers are protected against mercury toxicity,” said Ralston.
 
The study also discovered that a very small fraction of fish contained more mercury than selenium and might pose a greater mercury toxicity threat than otherwise expected. Human and wildlife populations with poor dietary selenium intake will be especially vulnerable to mercury exposure from eating fish from bodies of water with inadequate selenium resources.
 
Similarly, fear about the potential health risks associated with consuming mercury from ocean fish and shellfish has prompted advisories intended to limit the amount of fish that women eat during pregnancy.
 
The second major study conducted, funded by the National Oceanic and Atmospheric Administration (NOAA) and EPA, examined a new seafood safety criteria known as the Selenium-Health Benefit Value (Se-HBV), which is specifically designed to be the first step in accurately predicting both the risks and benefits of eating various forms of seafood. Foods that contain large amounts of mercury relative to selenium have negative Se-HBVs, and foods rich in selenium have positive Se-HBVs.
 
Human studies consistently show that mercury's toxic effects are directly proportional to mercury-selenium ratios in the foods consumed. Since studies have found that foods with negative Se-HBVs are very dangerous during pregnancy, these foods should be avoided.
 
Very few seafoods have negative Se-HBVs, but current policies and regulations are based on studies that involved rare types of seafoods, tracking mothers who either ate pilot whales or large sharks, both of which have negative Se-HBVs ranging from -10 to -100.
 
Most varieties of ocean fish have highly positive Se-HBVs between 20 and 200, and recent studies show that mothers who eat these types of ocean fish improve their children's IQ by up to 10 points,” Ralston said.
 
Therefore, seafood safety criteria based on Se-HBV will improve public health by properly restricting consumption of hazardous seafoods such as pilot whale and shark, while at the same time encouraging mothers to eat the right types of fish that optimize their nutrition and enhance the IQs of their children.
 
"The EERC is recognized as the worldwide leader in research on the impacts of mercury on the environment," said EERC Director Gerald Groenewold. “The findings from both of these studies are phenomenal. These findings are critical to developing accurate advisories for fish consumption so that people continue to receive the practical health benefits of eating fish.”
 

 
We hope this new evidence and proposal help bring sanity back to the debate over seafood risks and rewards!
 
Sources
  • Choi AL, Budtz-Jørgensen E, Jørgensen PJ, Steuerwald U, Debes F, Weihe P, Grandjean P. Selenium as a potential protective factor against mercury developmental neurotoxicity. Environ Res. 2008 May;107(1):45-52. Epub 2007 Sep 12.
  • Energy & Environmental Research Center, University of North Dakota (EERC). EERC Research Finds Mercury Levels in Freshwater and Ocean Fish Not as Harmful as Previously Thought. June 22, 2009. Accessed at http://www.undeerc.org/news/newsitem.aspx?id=343
  • Peterson SA, Ralston NV, Peck DV, Van Sickle J, Robertson JD, Spate VL, Morris JS. How might selenium moderate the toxic effects of mercury in stream fish of the western U.S.? Environ Sci Technol. 2009 May 15;43(10):3919-25.
  • Ralston NV, Blackwell JL 3rd, Raymond LJ. Importance of molar ratios in selenium-dependent protection against methylmercury toxicity. Biol Trace Elem Res. 2007 Dec;119(3):255-68.
  • Ralston NV, Ralston CR, Blackwell JL 3rd, Raymond LJ. Dietary and tissue selenium in relation to methylmercury toxicity. Neurotoxicology. 2008 Sep;29(5):802-11. Epub 2008 Aug 9.
  • Ralston NV. Selenium health benefit values as seafood safety criteria. Ecohealth. 2008 Dec;5(4):442-55. Epub 2009 Apr 14.

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