Vital Choices Newsletter
Monday, August 17, 2009 VOLUME 6 ISSUE 289  

In This Email ...
Vital Bonuses Aug 6 - Aug 19
Fish Oil Rivals Antidepressants in Clinical Trial
Canadians Can Finally Get Frozen Vital Choice Fare!
American Kids Found Deficient in Vitamin D
Salmon with a Fennel, Onion, White Bean Salad and Orange-Tomato Sauce

Visit Vital Choice at the Naturopath's Convention

 

Come see us at the 24th Convention of The American Association of Naturopathic Physicians (AANP)!
 
Stop by the Vital Choice booth (#201) to shoot the breeze and sample our sustainably harvested wild salmon and seafood!
 
WHEN: Aug. 19-22
WHERE: Tacoma, WA
INFO: AANP Web site. 

 

We hope to see you there!

 


Big Sockeye Sides for Big BBQs!

Our wild Alaskan Sockeye holds special appeal for those who like their salmon extra firm and flavorful.
 
And our succulent 30 oz Sockeye Fillet Sides are big enough to feed a crowd with this spectacular fish!
 
These sustainably harvested fish are rich in omega-3s and potent natural antioxidants ... and sockeye is a nearly unrivalled food source of vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.
 
Certified Kosher by EarthK and sustainable by MSC .

Whole Omega-3 Wild Salmon Oil ... Certified-Pure



Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's 
purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council
.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

 Smaller Softgels (500 mg)
 
Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
 
Lemon-Flavored Salmon Oil for folks who experience bounce-back.



Vital Choice Salmon Oil (top left) vs. two standard fish oils


Shop 3 Ways!
 
 Click a link below
Try our e-Catalog
Call 800-608-4825
 
 
Wild Seafood
 
OM3s & Vitamin D
 
Organic Foods
 
Sampler Packs, Specials, Extras
 
 
Gifts
 
Try our paperless, clickable e-Catalog or request a free paper Catalog.

Our Utterly Unique Vitamin D
 
We are pleased to introduce a high-quality, higher-potency vitamin D supplement … one with unique attractions!
 
Each tiny, 300 mg softgel capsule of Vital Choice Vitamin D3 in Wild Sockeye Salmon Oil provides a generous 2,000 International Units (IU) of vitamin D3.
 
D3 is the preferred, natural form of this amazing vitamin, and ours is certified pure and potent by NSF .
 
Better yet, our D3 comes in a base of whole, unrefined, certified-pure, sockeye salmon oil, certified sustainable by the MSC .
 
Each Vitamin D3 softgel contains 45mg of omega-3s, but health authorities recommend 500mg of omega-3s per day, so it doesn't replace fish oil.
 
A 3,000mg daily serving of our Sockeye Salmon Oil provides 460mg, so if you also take one Vitamin D3 in Salmon Oil softgel per day, that would bring your supplemental omega-3 intake to a perfect 505mg!

Mouthwatering Sardines & Mackerel...Six Varieties!
 
 
 
We went all the way to Portugal to find the world's finest Sardines and Mackerel!
 
They're custom packed for us by a family that's been at it for more than 100 years. And for us, they select only the richest fish, caught at their peak of omega-3 content.
 
Our Atlantic Mackerel comes packed either in Water with No Salt Added or in Organic Exta Virgin Olive Oil.
 
Our Portuguese Sardines come in 4 varieties: Organic EV Olive Oil, Organic Tomato Sauce, Spicy (one organic red chili pepper!), and Water Pack with No Salt Added.
 
Pull top cans. Certified Kosher by Earth Kosher (Full Oversight).
 
“Just wanted to tell you that those are the BEST sardines I have ever eaten. They are well worth the extra money. Of course, why would I think the sardines would be any different from all the other tasty and high quality fish you offer?” -- Jean Singer, Eustis, FL 

Vital Choice offers "Vital Green"


Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program that does 4 things:

 

1) Fights global warming by offsetting the impacts of shipping.

 

2) Enables recycling of foam shipping cubes via our innovative FREE program.

 

3) Supports seafood sustainability and promote a green partnership with our customers.


4) Offers an online, clickable e-Catalog to save trees and energy.
 

To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.


American Kids Found Deficient in Vitamin D
Experts issue call to raise dietary intake of the “sunshine and seafood” nutrient and stop harmful, unscientific anti-sun hysteria
by Craig Weatherby

Click for full story and printer friendly version
Back in 2007, we reported on a finding that about 55 percent of adolescents in the northeastern U.S. – and most likely kids in other northerly states – were vitamin D deficient.
 
 
Lack of vitamin D puts kids at increased risk for osteoporosis, heart disease, cancer, infection, and other possible health problems in adulthood.
 
Now, according to two new studies, millions of U.S. children have extremely low vitamin D levels, and that lack is tied to heart and diabetes risks.

Fish fit the vitamin D bill; Sockeye salmon stand out

In addition to getting vitamin D from supplements, certain fish rank among the very few substantial food sources of vitamin D, far outranking milk and other D-fortified foods.

Among fish, wild Sockeye Salmon may be the richest source of all, with a single 3.5 ounce serving surpassing the US RDA of 400 IU by about 70 percent:

 

Vitamin D per 3.5 ounce serving*

Sockeye Salmon  687 IU

Albacore Tuna  544 IU

Silver Salmon  430 IU

King Salmon  236 IU

Sardines  222 IU

Sablefish  169 IU

Halibut  162 IU

 

*For our full test results, click here.

 
In fact, some observers say that a lack of vitamin D in their childhoods may partly explain the epidemic of these diseases among adults in North America.
 
Study #1 - National survey finds vitamin D shortfall common in kids and teens
The first national assessment in young Americans showed that about 9 percent of children aged 1 through 21 about 7.6 million children, adolescents and young adults have vitamin D levels considered deficient.
 
And another 61 percent 50.8 million kids have vitamin D levels that are higher but still deemed insufficient (Kumar J et al 2009).
 
According to the analysis of a nationally representative sample of more than 6,000 children, the lowest vitamin D levels were found among girls, adolescents, and people with darker skin, with 59 percent of African American teenage girls deemed vitamin D deficient.
 
Study #2 – Federal agency sees D-related heart and diabetes risks for kids
Jared P. Reis of the National Heart, Lung and Blood Institute analyzed survey data from about 3,500 adolescents, conducted between 2001 and 2004.
 
Compared with teens with higher vitamin D levels, his team found that adolescents with the lowest D levels had more than double the risk of having high blood pressure and blood sugar and about four times the risk for the metabolic syndrome.
 
As his team concluded, “Low serum [blood] vitamin D [levels] in US adolescents is strongly associated with hypertension, hyperglycemia, and metabolic syndrome, independent of adiposity.” (Reis JP et al. 2009)
 
By “adiposity” the Reis group meant excess body fat, which could not account for the risks seen in kids low in vitamin D.
 
Vitamin D experts speak out
In reaction to these new confirmations of the risks they’ve long highlighted, leading vitamin D researchers urged parents to ask doctors to test their children's vitamin D levels, increase kids’ intake of vitamin D from foods and supplements, and make sure children spend enough time outdoors to let the youngster’s bodies make vitamin D (20 minutes a day in strong sunlight; more for dark-skinned kids).
 
Vitamin D researchers universally point to ample evidence that the U.S. recommended daily allowances for vitamin D (400 IU) is much too low to maintain healthy levels among kids in northern latitudes, and especially in darker-skinned teens.
 
They suggest fortifying foods other than milk, since many children do not enough to meet their calcium or vitamin D needs.
 
Drinking 10 glasses of milk a day – the amount required to meet current intake advice from experts in the field (1000 IU per day) – would be a nutritionally knuckle-headed approach anyway.
 
Supplements and fatty fish are both much higher in vitamin D than milk, and fish such as wild sockeye salmon (687 IU per 3.5 oz serving) offer the benefits of very high protein and omega-3 content as well.
 
The Washington Post’s coverage contained a cogent quote from vitamin D expert Michael F. Holick, M.D., of the Boston University School of Medicine:  “The sun has been demonized for years and as a result, people have avoided any direct exposure to sunlight. I think that's the wrong message.” (Stein R 2009)
 
 
Sources
  • Botella-Carretero JI, Alvarez-Blasco F, Villafruela JJ, Balsa JA, Vazquez C, Escobar-Morreale HF. Vitamin D deficiency is associated with the metabolic syndrome in morbid obesity. Clin Nutr. 2007 Jul 9; [Epub ahead of print]
  • Kumar J et al. Prevalence and Associations of 25-Hydroxyvitamin D Deficiency in US Children: NHANES 2001–2004. Pediatrics. Published online August 3, 2009. doi:10.1542/peds.2009-0051
  • Pittas AG, Lau J, Hu FB, Dawson-Hughes B. The role of vitamin D and calcium in type 2 diabetes. A systematic review and meta-analysis. J Clin Endocrinol Metab. 2007 Jun;92(6):2017-29. Epub 2007 Mar 27. Review. 
  • Reis JP et al. Vitamin D Status and Cardiometabolic Risk Factors in the United States Adolescent Population. Pediatrics. Published online August 3, 2009. doi:10.1542/peds.2009-0213.
  • Stein R. Millions of Children In U.S. Found to Be Lacking Vitamin D: Links to Diabetes, Heart Disease Examined. Washington Post. Monday, August 3, 2009. Accessed at http://www.washingtonpost.com/wp-dyn/content/article/2009/08/02/AR2009080202114.html
  • Weng FL, Shults J, Leonard MB, Stallings VA, Zemel BS. Risk factors for low serum 25-hydroxyvitamin D concentrations in otherwise healthy children and adolescents. Am J Clin Nutr. 2007 Jul;86(1):150-8.

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