Vital Choices Newsletter

Thursday, November 26, 2009 VOLUME 6 ISSUE 318  
Table of Contents
Blue Plate Special for Black Friday • 15% Off All Orders!
Herbs for Stress Support: Three Top “Adaptogens”
Tasty Gifts Galore!
Sautéed Scallops on Rigatoni with Fresh Tomato Sauce
Low Vitamin D Linked to Heart Disease and Depression

Shop Vital Choice
... 3 Easy Ways!
 
 Click a link below
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Call 800-608-4825
 
 
Wild Seafood
 
OM3s & Vitamin D
 
Organic Foods
 
Sampler Packs, Specials, Extras
 
 
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Try our paperless, clickable e-Catalog or request a free paper Catalog.

Catalogs for Clinics: Point People to Good Food!
 
Many health practitioners and wellness providers display Vital Choice catalogs to help their patients and clients find great seafood and supplements.
 
Each catalog includes a special offer that people will thank you for providing!
 
Just fill out our quick Catalog/Brochure Request Form.
 
And we can now offer clinics our new brochure on Omega-3s in Seafood & Health. Reviewed by doctors and experts, it clarifies a critical but often-confusing subject.
 
For information or to request extra catalogs and brochures, please send an email to arnie@vitalchoice.com.

Our Utterly Unique Vitamin D
 
We are pleased to introduce a high-quality, higher-potency vitamin D supplement … one with unique attractions!
 
Each tiny, 300 mg softgel capsule of Vital Choice Vitamin D3 in Wild Sockeye Salmon Oil provides a generous 2,000 International Units (IU) of vitamin D3.
 
D3 is the preferred, natural form of this amazing vitamin, and ours is certified pure and potent by NSF .
 
Better yet, our D3 comes in a base of whole, unrefined, certified-pure, sockeye salmon oil, certified sustainable by the MSC .
 
Each Vitamin D3 softgel contains 45mg of omega-3s, but health authorities recommend 500mg of omega-3s per day, so it doesn't replace fish oil.
 
A 3,000mg daily serving of our Sockeye Salmon Oil provides 460mg, so if you also take one Vitamin D3 in Salmon Oil softgel per day, that would bring your supplemental omega-3 intake to a perfect 505mg!

World's Finest Fish Oil ... Whole and Pure



Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's 
purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council
.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

 Smaller Softgels (500 mg)
 
Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
 
Lemon-Flavored Salmon Oil for folks who experience bounce-back.



Vital Choice Salmon Oil (top left) vs. two standard fish oils


Vital Choice is "Vital Green"


Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program that does 4 things:

 

1) Fights global warming by offsetting the impacts of shipping.

 

2) Enables recycling of foam shipping cubes via our innovative FREE program.

 

3) Supports seafood sustainability and promote a green partnership with our customers.


4) Offers an online, clickable e-Catalog to save trees and energy.
 

To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.


Herbs for Stress Support: Three Top “Adaptogens”
Certain herbs are termed adaptogens for their legendary and increasingly research-confirmed ability to help us adapt to and endure physical and mental stress
by Craig Weatherby and Linda Sparrow

Click for full story.
The little-known term “adaptogen” was first coined by Russian researcher Nikolai Lazarev in the 1940s.
 
But the concept – something that helps us adapt to daily stress and extraordinary burdens – has been a key one in Chinese herbal medicine for two millennia or more.
 
Winter brings special seasonal stresses, so it’s a particularly good time to seek support from adaptogenic herbs.
 
Today’s herbalists reserve the label for herbs that enjoy scientific evidence of stress-modulating, brain-supporting, endurance-enhancing effects.
 
Most attention has been focused on the adaptogenic herbs’ ability to extend users’ endurance in the face of physical and mental exertion … but the benefits vary from herb to herb and can include liver, brain, heart, and mood support.
 
Western herbal medicine uses the term “tonic” to convey a similar meaning … herbs or herbal formulas that help balance key body systems.
 
While Asian herbs such as Ginseng are the best known adaptogens, research is beginning to add Western culinary and medicinal herbs like Holy Basil to the list.
 
 
Since endurance-extension is seen as a key effect of adaptogenic herbs, let’s take a closer look at that aspect of these traditional aids to overall health.
 
Healthy stress support
Adaptogens are most famous for their reported positive effects on people undergoing exhaustive physical and mental work.
 
And the beneficial, sustainable effects of adaptogenic herbs differ greatly from the unsustainable ones exerted by central nervous system (CNS) stimulants.
 
With CNS stimulants such as ephedrine or amphetamines, an initial increase in work capacity is followed by a period of substantially decreased, below average work capacity.
 
Repeated use of strong CNS stimulants like ephedrine or amphetamines depletes the “fight-or-flight” hormones released by our adrenal glands in response to stress – and it reduces the efficacy of conditioned reflexes.
 
In contrast, adaptogenic herbs – such as the three legendary tonics described below – typically increase work capacity. And while work capacity falls following the initial boost, it continues to be above average, with no significant side effects (ABC 2002).
 
Three adaptogenic herbs are considered particularly safe, powerful choices:
  • Golden root / Arctic root (Rhodiola rosea)
  • Schizandra berry (Schisandra chinensis)
  • Siberian Ginseng (Eleutherococcus senticosus)
Each of these herbs enjoys both a long, strong folk reputation and a substantial record of lab and clinical research.
 
And these three adaptogenic herbs are also very rich in beneficial antioxidants.
 
Schizandra berry
Native to Northern China, Schizandra was first classified as an adaptogen in the 1950s when it was found to support mental and physical function and cardiovascular health.
 
Schizandra’s reported benefits include improved concentration, coordination, and endurance, as well as the ability to decrease fatigue and accelerate recovery after exercise.
 
Schizandra’s reputation for preserving youthful vigor, bestowing beauty and increasing sexual enjoyment is legendary.
 
Siberian Ginseng (Eleuthero)
Siberian Ginseng is a small, spiny-stemmed shrub that can be found in northeast China and Japan. The plant has been a traditional Chinese folk medicine and is now prescribed for medicinal use in France, Germany, Russia, and China.
 
Despite its name, this plant bears no botanical relationship to Asian ginseng or American ginseng. It gained its misleading moniker because its active constituents and effects are similar to those of its two cousins.
 
However, Siberian ginseng is generally considered a more broadly applicable herb, with properties that lie between those of Asian and American ginseng.
 
The term “adaptogen” was first coined by Lazarev to describe Eleuthero’s ability to help maintain immune health and enhance performance under stress.
 
It is prescribed for those suffering specific ailments, such as fatigue or chronic inflammation; however, studies suggest Eleuthero has many “non-specific” health benefits, meaning it helps maintain and improve overall bodily function and health, particularly when under stress.
 
There have been relatively few clinic studies on Eleuthero, but results show increases in oxygen uptake, heart rate, memory, and work capacity.
 
While two studies suggested that people with blood pressure higher than 180/90 mm HG should not consume the herb, other studies showed that Eleuthero lowered blood pressure.
 
Rhodiola (Golden Root / Arctic Root)
Of the three herbs in our focus, Rhodiola is the least familiar but it’s a rising herbal star deserving wider recognition and use.
 
People in the mountains of Siberia and the Caucuses region have long used the root of this shrub to help increase endurance, reduce inflammation, and relieve stress, fatigue, and depression.
 
Strong scientific evidence supports Rhodiola’s reputation as an herb that helps maintain healthy mood, reduce fatigue, ease the ill effects of oxygen deprivation, and improve attention and cognitive performance.
 
Rhodiola extracts stimulate dopamine and serotonin levels in the brain and enjoys a great deal of evidence as a mood stabilizer.
 
And in a number of studies, Rhodiola increased physical work capacity and dramatically shortened the recovery time between bouts of high-intensity exercise.
 
One recent study tested these three popular herbs against each other for antioxidant capacity and found that Rhodiola had the highest level.
 
Likewise, Rhodiola scored highest for having the greatest polyphenol content of the three adaptogens, which would explain its superior antioxidant capacity.
 
Choosing adaptogen extracts
We do not sell medicinal herbs, and suggest you seek out extracts made by reputable herb supplement companies such as Gaia Herbs, HerbPharm, New Chapter, Nature’s Way, Wise Women Herbs, and Solaray.
 
 
Sources
  • American Botanical Council (ABC). Rhodiola rosea: A Phytomedicinal Overview. HerbalGram. 2002; 56:40-52. Accessed at http://cms.herbalgram.org/herbalgram/issue56/article2333.html
  • Chen TS, Liou SY, Chang YL. Antioxidant evaluation of three adaptogen extracts. Am J Chin Med. 2008;36(6):1209-17.
  • Jeong HJ, Ryu YB, Park SJ, Kim, JH, Kwon HJ, Kim JH, Park KH, Rho, MC, Lee WS. Neuraminidase inhibitory activities of flavonols isolated from Rhodiola rosea roots and their in vetro anti-influenza viral activities. Bioorganic & Medicinal Chemistry, Volume 17, Issue 19, 1 October 2009, Pages 6816-6823
  • Panossian A, Wikman G, Kaur P, Asea A. Adaptogens exert a stress-protective effect by modulation of expression of molecular chaperones. Phytomedicine. 2009 Jun;16(6-7):617-22.
  • Panossian A, Wikman G. Evidence-based efficacy of adaptogens in fatigue, and molecular mechanisms related to their stress-protective activity.
  • Swedish Herbal Institute Research and Development, Curr Clin Pharmacol. 2009 Sep;4(3):198-219.

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