Vital Choices Newsletter

Thursday, March 11, 2010 Issue 347  

In This Issue
Vital Bonus Options March 11 - 17
Vitamin D Lack Linked to Weakness in Young Women
Berry Antioxidants Proven “Bioavailable”
Roasted Garlic & Prawn Pasta
Wild Salmon Beats Farmed for Vitamin D (Again)

Free Bonus Options
March 11 - 17

Choose from among our Bonus Options ...
... then start shopping to earn your reward!
 
Marbled King Salmon
 
Organic Macadamia Oil
 
Organic Blackberries
 
Portuguese Mackerel
 
Salmon Cookbook
 
Click here for Bonus Details & Instructions ...
... all offers include Free Shipping!


Shop Vital Choice ...
Pick from 3 Easy Ways!
 
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Try our e-Catalog
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Call 800-608-4825

 

Visit us at Dr. Weil's Mental Health Conference

 
Vital Choice will be at Dr. Andrew Weil's Integrative Mental Health Conference ... the first conference of its kind.
 
The goal is to assemble leaders within a new paradigm of care that uses scientifically proven alternative methods in combination with drugs and traditional therapy to address patients’ physical, psychological, and spiritual needs.
 
We'll be serving samples at our table in the lobby, and attending practitioners can sign up to receive free Vital Choice Catalogs, Omega-3 Brochures, and displays.
 
We hope to see you there!
 
WHEN: March 22 - 24 
WHERE: Arizona Biltmore Hotel & Spa, Phoenix, Arizona
 


World's Finest Fish Oil



Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's 
purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council
.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

 Smaller Softgels (500 mg)
 
Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
 
Lemon-Flavored Salmon Oil for folks who experience bounce-back.



Vital Choice Salmon Oil (top left) vs. two standard fish oils


Point Your Patients & Clients to Great Food
 
Many health practitioners and wellness providers display Vital Choice catalogs to help their patients and clients find great seafood and supplements.
 
Each catalog includes a special offer that people will thank you for providing!
 
Just fill out our quick Catalog/Brochure Request Form.
 
And we can now offer clinics our new brochure on Omega-3s in Seafood & Health. Reviewed by doctors and experts, it clarifies a critical but often-confusing subject.
 
For information or to request extra catalogs and brochures, please send an email to arnie@vitalchoice.com.

Berry Antioxidants Proven “Bioavailable”
Clinical trial results afffirm the notion that their antioxidants explain the health effects seen in clinical, cell and rodent research involving berries
by Craig Weatherby

Click for full story. Photo: Karen Russell @ http://karenrussell.typepad.com
Berries rank high among food sources of the polyphenol-type antioxidants that routinely make health headlines.
 
While berries beat most other sources, polyphenol-type antioxidants also abound in beans, tea, cocoa (the single richest source), whole grains, and extra virgin olive oil.
 
A substantial body of clinical evidence suggests that these food factors exert beneficial effects on cardiovascular, brain, and overall health.
 
For example, the Finnish research team behind today’s news reported encouraging clinical results two years ago:
“The consumption of moderate amounts of berries resulted in favorable changes ... The results indicate that regular consumption of berries may play a role in the prevention of cardiovascular disease.” (Erlund I et al. 2008)
 
Key Points
  • Clinical trial confirms that the antioxidants in berries end up in our blood.
  • Findings support earlier clinical, cell, and animal studies showing that berries yield heart and brain benefits.
  • Food-borne antioxidants deliver their benefits as much or more via their influence over our genes, versus their direct antioxidant effects.
Articles about the antioxidants in fruits, tea, and chocolate usually focus on the amounts found in each food or beverage.
 
Or, they’ll focus on the antioxidant power a food displays in the test tube, usually expressed as a number on the “oxygen radical absorbance capacity” or ORAC scale.
 
However, a laboratory measure of a food’s antioxidant content or capacity only go so far toward predicting its health-enhancing potential.
 
In part, this is because a food’s rank on the ORAC or similar scales can’t tell us whether, or to what extent any of its antioxidants are absorbed by the body … the property known as “bioavailability”.
 
And it’s becoming increasingly clear that the apparent benefits of antioxidants in foods relate as much or more to their influence on various genes – an emerging science called nutrigenomics – as to their direct antioxidant effects.
 
For example, many polyphenols in plant foods reduce activation of Nf-kappaB: a “DNA transcription factor” protein complex, activation of which is linked to inflammatory diseases including cancer, atherosclerosis, diabetes, allergy, asthma, arthritis, Crohn’s disease, and Alzheimer's disease.
 
Absorption is critical to antioxidants' potential benefits
A food-borne antioxidant that’s shown health-enhancing promise in test tube or animal studies will be useless to people unless a significant proportion is absorbed into the blood and/or other body tissues.
 
We need much more evidence on the bioavailability of specific antioxidants in fruits, vegetables, nuts, seeds, grains, beans, tea, cocoa, and more.
 
Antioxidant tests like ORAC cannot distinguish among the many antioxidant compounds in a food, in terms of their bioavailability.
 
Nor do test tube measures like ORAC say anything about the absorption or health effects of the “metabolites” created when the body digests food-borne antioxidants.
 
(Considerable evidence indicates that some of the metabolites created during the body’s processing of food-borne antioxidants exert substantial beneficial effects.)
 
So it comes as welcome news that participants who ate berries in a controlled clinical trial enjoyed big boosts in their blood levels of several berry-borne antioxidants.
 
Finnish trial confirms absorption of berry-borne antioxidants
Researchers from the Finnish National Institute for Health and Welfare recruited 72 middle-aged people to participate in a placebo-controlled clinical trial (Koli R et al. 2010).
 
The volunteers were randomly assigned to receive either 160 grams (5.7 oz) of berries a day as a puree or juice, or placebo food or drink, for eight weeks. (The placebos included sugar water, sweet semolina or rice porridge, and jelly sweets.)
 
The daily berry snack provided about 837 mg of various types of polyphenols, which nearly doubled the estimated average intake among Finnish adults (about 860 mg per day).
 
Compared with the control group, the berry-fed group showed substantial increases in their blood levels of key polyphenol antioxidants.
 
(For example, levels of quercetin were up to 84 percent higher, p-coumaric acid levels were 40 percent higher, caffeic acid levels were 100 percent higher, vanillic acid levels were 31 percent higher, and propionic acid levels were up to 31 percent higher.)
 
These blood-level increases were accompanied by significant increases in the levels of various polyphenols in the berry groups’ urine, indicating that they had been absorbed before being excreted.
 
The study authors were clear about the meaning of their trial: “In conclusion, polyphenols are bioavailable from berries ...” (Koli R et al. 2010)
 
They also made a key point about the difference between a food’s antioxidant content and the impact on those compounds in the body:
“… due to … differences in the degree of uptake of different polyphenols, the polyphenol profile in plasma [blood] and urine differ greatly from the polyphenol profile in berries.” (Koli R et al. 2010)
 
As they wrote, “The potential health effects of these compounds, particularly the metabolites, should be explored further.” (Koli R et al. 2010)
 
They can say that again, given the pittance spent researching non-patentable food factors such as berry antioxidants, versus the billions lavished on patentable, hence highly profitable synthetic drugs … many of which produce adverse effects and ultimately prove only marginally effective.
 
 
Sources
  • Erlund I, Freese R, Marniemi J, Hakala P, Alfthan G. Bioavailability of quercetin from berries and the diet. Nutr Cancer. 2006;54(1):13-7. Review.
  • Erlund I, Koli R, Alfthan G, Marniemi J, Puukka P, Mustonen P, Mattila P, Jula A. Favorable effects of berry consumption on platelet function, blood pressure, and HDL cholesterol. Am J Clin Nutr. 2008 Feb;87(2):323-31.
  • Erlund I, Marniemi J, Hakala P, Alfthan G, Meririnne E, Aro A. Consumption of black currants, lingonberries and bilberries increases serum quercetin concentrations. Eur J Clin Nutr. 2003 Jan;57(1):37-42.
  • Koli R, Erlund I, Jula A, Marniemi J, Mattila P, Alfthan G. Bioavailability of Various Polyphenols from a Diet Containing Moderate Amounts of Berries. J Agric Food Chem. 2010 Jan 14. [Epub ahead of print]
  • Marniemi J, Hakala P, Mäki J, Ahotupa M. Partial resistance of low density lipoprotein to oxidation in vivo after increased intake of berries. Nutr Metab Cardiovasc Dis. 2000 Dec;10(6):331-7.
  • Törrönen R, Sarkkinen E, Tapola N, Hautaniemi E, Kilpi K, Niskanen L. Berries modify the postprandial plasma glucose response to sucrose in healthy subjects. Br J Nutr. 2009 Nov 24:1-4. [Epub ahead of print]
 

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