This week, you can catch Dr. Perricone on a repeat airing of his fall 2004 appearance on the "Oprah Winfrey Show," scheduled for this Wednesday, August 3 (check local listings for times and channels).

And we’d love to see you at the upcoming meeting of the American Association of Naturopathic Physicians, August 25-27^th, in Phoenix, Arizona.  For more details, go to www.naturopathic.org.

Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!   

Smaller means safer:  Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.

No loitering allowed:  Our tuna are hauled in fast, bled, and flash-frozen within about two hours.  (Standard long-line-caught albacore spend 12 hours in the water.)

Better, fresher flavor, even in the can:  Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.

Salmon feed typically contains synthetic colors, added to make farmers' fish pink—a fact known to few consumers until recent national headlines uncovered the practice. Farmed salmon would be a very unappealing gray, absent this artifical intervention.

The secret came out only when a consumer group sued three large supermarket chains earlier this year, to force them to tell shoppers that farmed salmon is fed synthetic colors. The Seattle Post-Intelligencer quoted the plaintiff's attorney, who said, "It's unfair, it's deceptive and it's against the law." The paper went on to quote a salmon farmers' spokesman, who countered, "These are the same molecules that make wild salmon pink."