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Table of Contents
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Shop by Click or Call!
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 Click direct to a Product (below) ... ... or Call us, toll-free, 7 days a week, 24 hours a day, at 1-800-608-4825.
Wild Seafood Alaskan Salmon Smoked Alaskan Salmon Albacore Tuna (low-mercury, troll-caught) Alaskan Halibut Alaskan Scallops Alaskan Sablefish (Black Cod) Alaskan Red King Crab Pacific Spot Prawns Salmon Sausage & Burgers Yukon King Salmon "Candy" Salmon Caviar (Ikura) Canned Salmon, Tuna, & Sardines Salmon Dog Treats
Sockeye Salmon Oil Capsules or Liquid
Organic Foods Organic Nuts Organic Dried Fruits Organic Berries Organic Chocolate Artisan Teas Organic Seasonings Organic EV Olive and Macadamia Oils
Gifts Gift Certificates Gift Packs
Sampler Packs, Specials, Extras Dr. Perricone Pack Dr. Northrup Mom-Baby Pack Sampler Packs Special Offers BBQ Planks Cookbooks
To get a free Catalog, click here, or call us toll-free at 1-800-608-4825.
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Wildly Superior Smoked Salmon
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Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.
After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen. Thawed and served, they taste as though they came fresh out of the smoker.
Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"! "I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.
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Wholly Natural Fish Oil
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Vital Choice Salmon Oil (top left) vs. two standard fish oils Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, derived from fish of varying quality, our naturally pure Sockeye Salmon Oil does not need to be chemically refined. (Its purity and potency are certified by NSF.)
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and 30-plus fatty acids natural to whole Sockeye Salmon oil.
And the rich orange-red hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Oil's abundant omega-3s from oxidation.
 In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council (www.msc.org).
Last but not least, we encapsulate our Salmon Oil in fish gelatin (not bovine or porcine), and offer smaller softgels (500 mg)and liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels.
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The Vital Choice Advantage
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After more than 20 years as a fisherman sailing wild, pristine Alaskan waters, I founded Vital Choice as your direct connection to that world of health, purity, and sustainability.
Click here to learn about the Vital Choice Advantage ... the many reasons why renowned physicans like Drs. William Sears, Christiane Northrup, Stephen Sinatra, Andrew Weil, and Nicholas Perricone — call Vital Choice their favorite Salmon source.
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Get HealthWise ... and Save!
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Earn rewards with our popular HealthWise “frequent shopper” rewards program … the more you spend, the more you get back!
Now, you can enroll anytime, and as always, it’s free!
To see how it works, click HERE.

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Many Fishermen's Favorite Salmon
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Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.
These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.
And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.
Our flash-frozen portions come vacuum-sealed for superior quality and convenience. Certified Kosher by EarthK
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Wild Red ... Simply the Best Canned Salmon by Far
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If you haven't tried our Wild Red Sockeye Salmon you're in for a treat, because it tastes much fresher than standard supermarket brands.
The rich, red color of the meat and oil is unlike any you're likely to have had before.
Our minimal processing methods ensure that you'll get the maximum amount of nutrients naturally abundant in Sockeye Salmon.
These include omega-3s, vitamin D, and astaxanthin: the super-potent carotene-class antioxidant that gives the oil brimming in every can of Wild Red its bright orange-red color. (The liquid in standard canned Salmon is pallid and watery by comparison.)
Choose Skinless-Boneless Wild Red, or Traditional Style with skin and soft edible bones for extra flavor and ample calcium.
Both kinds are available with salt (less than is added to most brands) or without added salt ... and several varieties come in EZ-Open pull-tab tops.
“You are providing a wonderful health-giving service to the planet with your business. And it is a pleasure to bring this information to my audience. It is also a pleasure to snap open these little cans of salmon and have an instant healthy meal!”
-- Christiane Northrup, M.D.
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Prozac-Type Drugs Proven No Better than Placebo
Analysis that included recently uncovered secret trials finds that SSRIs only match or barely beat the placebo effect
by Craig Weatherby
After the solid one-two punch their products took in recent weeks, the makers of anti-depressant drugs probably feel like they need a Prozac.
Prozac, Zoloft, Paxil, and other members of the newest generation of anti-depressants are called selective serotonin re-uptake inhibitors or SSRIs.
SSRI-type drugs work by reducing the amount of serotonin – a neurotransmitter associated with mood maintenance – that is reabsorbed by neurons (brain cells) after being used to transmit signals across the electro-chemical bridges between them (synapses).
Thus, SSRIs indirectly increase the amount of serotonin available to brain cells.
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Key Points
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British team uncovers hidden studies; Inclusion in new analysis proves Prozac-type drugs work no better than placebo pills.
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Findings follow recent discovery that drug makers published positive trials at a far higher rate than negative trials.
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Nutritional factors deserve more research, based on positive preliminary findings. |
Prozac and its pharmaceutical competitors take a fatal credibility blow
Just last month, we reported on the startling discovery by former FDA psychiatrist Erick H. Turner, M.D. that 94 percent of anti-depressant trials with positive outcomes (i.e., effects superior to placebo pills) had been published, versus disclosure of only 14 percent of trials with negative or unclear results.
And according to the FDA’s own study reviewers, the results of many of the “positive” studies were not as good as their authors claimed.
(For more on this, see “Major Heart and Mood Drugs Take Huge Credibility Hits”.)
Now the other show has dropped hard … right on the heads of drug makers, with distressing implications for people suffering from depression.
Hard on the heels of Dr. Turner’s discovery, researchers in Britain used Freedom of Information requests to pry loose even more previously unpublished studies with primarily negative outcomes.
They pooled all of the previously unpublished (and largely negative) trials of SSRI-class drugs with the previously published (largely positive) trials.
The results were very different from those obtained by prior “meta-analyses”, which tended to support the efficacy of SSRIs like Prozac.
UK analysis proves devastating to Prozac and similar drugs After including the clinical trials hidden by drug makers, British researchers at the University of Hull found that for most depression patients, Prozac-type anti-depressants produce no significant benefits, when compared with the effects of placebo pills.
The only exception to this rule is that minor, marginal benefits were detected among a small group of the most severely depressed patients.
And their analysis indicates that the slight benefits seen in some severely depressed patients stem from their relatively weak responses to the placebo effect, rather than any greater efficacy of SSRIs among this group.
Doctors urge cautious response Psychiatrists say that patients taking SSRIs who become aware of this research should not stop taking their medication before consulting their doctor. If he or she agrees the pills are a waste, they will likely recommend a gradual, closely monitored withdrawal.
Some psychologists points out that if SSRIs provide a substantial placebo effect, this should not be discounted. But this advice presumes that a patient's drugs are cheap or cost free and produce no ...
[Click for full story]
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Editor’s Note: Canola in the Spotlight
Perhaps because we offer organic cooking oils – extra virgin olive and macadamia nut – we regularly get questions about our stance on canola oil.
Accordingly, we asked Vital Choices contributor Susan Allport to address canola oil’s history and attributes, and dig into some of the alarming anti-canola assertions that have proliferated on the Internet.
To read her enlightening account, see “Canola Oil: Poisonous Poseur or Positive Health Partner?”.
Susan is an experienced science writer who contributes to The New York Times among other publications.
More to the point, she is well versed in the subject of nutritional fats, having authored The Queen of Fats, which we consider among the best books on the topic of omega-3s.
Shifting reasons for Canola's healthy reputation When it was first introduced, canola oil was touted for its unusual and supposedly superior fatty acid profile, which makes it low in saturated fats and high in monounsaturated fats.
At the time, saturated fat was being demonized as bad for heart health, while olive oil was being lionized for its alleged heart-health benefits, which were attributed to its high percentage of monounsaturated fats.
But both of those nutritional tides seem to be turning.
Evidence is showing that saturated fat is not the villain that Professor Ancel Keys’ famous but unscientific “Seven Countries Study” made it appear. The distortions that stemmed from Keys’ selective use of epidemiological evidence prompted US authorities to mount a woefully misguided campaign against animal fats (see “Comic Critique of the Heart Disease Consensus”).
And monounsaturated fats – which population studies have linked to reduced heart risks – are losing some of their cardiovascular luster.
New research indicates that the associations seen between olive oil and reduced heart risks probably stem more from the arterial effects of the potent antioxidants in extra-virgin and virgin grade olive oils, rather than their abundant monounsaturated fats. (See “Mediterranean Myths” and “EVOO Confirmed as Best Cardiac Choice”.)
So why does canola oil retain a heart-healthy reputation?
Canola and omega-3s Nowadays, canola is praised for its unusually high proportion of omega-3 fatty acids. The omega-3s in canola oil are not the same ...
[FULL STORY]
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Canola Oil: Poisonous Poseur or Positive Health Partner?
Few foods have been the subject of more distortions than the oil from this hybrid plant
by Susan Allport
Most urban myths are pretty harmless. Think of the one about a certain coffee chain adding nicotine to its hot drinks. Or the sedative effects of eating turkey … or the origins of Santa Claus.
But the urban myth about canola oil: that it is a toxic food, unfit for human consumption, is anything but benign.
That’s because canola oil, unusual among the edible oils for its high content of the parent omega-3 fat: alpha linolenic acid (ALA), has the potential of reversing our century-old imbalance of essential fatty acids.
Americans consume too many omega-6 fats and too few omega-3s: an imbalance that has been linked – through well-defined, causal mechanisms – to many of our most common illnesses, including heart disease.
Canola oil, developed in Canada in the 1970s from a strain of rapeseed that is low in erucic acid, was introduced into the United States in 1985.
And its introduction has already made some inroads in correcting the great imbalance of omega-6s to omega-3s in American diets, according to an analysis by researchers at Pennsylvania State University.
These researchers reported a significant drop in the ratio of omega-6s to omega-3s in the American food supply in the years 1985 to 1994 (from 12.4:1 to 10.6:1). That’s still far from an ideal, of about 4:1, but canola oil, with a ratio of just 2:1, makes that ideal possible.
Whether this healthy trend continues, though, and whether it benefits any single individual depends on that individual’s acceptance of canola. Does he think of it as the great Con–ola, as one website describes canola, and avoid, therefore, every food with canola as one of its ingredients? Or does she trust the American Heart Association and the Mayo Clinic, who support the healthfulness of canola oil?
Canola canards proliferate on the Web As someone who frequently encounters people who are virulently opposed to canola oil – whenever I speak or appear on a call-in radio show, I thought I would try to get to the bottom of canola’s sinister reputation. I began by typing in “canola oil” and “negative effects” on my browser and up popped more than 200,000 web pages.
Many of these sites repeat the baseless, outlandish claims that canola oil is an ingredient of mustard gas … that the Canadian government paid fifty million dollars for GRAS (generally recognized as safe) status in the US ... and that canola oil causes emphysema, respiratory distress, anemia, constipation, irritability, blindness, as well as hair loss.
Others knock canola because it is usually sold as a refined oil or because it is a genetically modified (GM) plant.
Consumers worried about the effects of refining can always choose expeller pressed or cold-pressed canola oil.
And yes, there are GM forms of canola, as of many plants, but canola was originally developed by traditional plant breeding methods. It is true that currently, some 80% of Canada’s canola oil does come from GM canola, but this could change, conceivably, with consumer demand. European farmers are prevented by law from growing GM crops, but they still grow plenty of canola (calling it low-erucic-acid rapeseed or LEAR).
A few Web sites mention the fact that the large amounts of omega-3 ALA in canola oil are prone to isomerization, or becoming trans fats, during processing – which has indeed been a problem for canola-seed crushers in the past.
The heat of both “deodorization” (the final step in producing refined oils) and expeller pressing is great enough to cause isomerization of omega-3 ALA. The processors who crush the oil from canola seeds are well aware of this tendency now, and adjust the time and temperature of these procedures to keep trans-fat formation below 2 percent.
Isomerization and genetic modification are legitimate issues, but do they explain why canola has been singled out to become the stuff of urban ...
[Click for full story]
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Published by
Vital Choice Seafood
Copyright © 2008 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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