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Table of Contents
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Our Salmon Oil is the World's Finest Fish Oil
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Vital Choice Salmon Oil (top left) vs. two standard fish oils Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, derived from fish of varying quality, our naturally pure Sockeye Salmon Oil does not need to be chemically refined. (Its purity and potency are certified by NSF.)
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and 30-plus fatty acids natural to whole Sockeye Salmon oil.
And the rich orange-red hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Oil's abundant omega-3s from oxidation.
 In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council (www.msc.org).
Last but not least, we encapsulate our Salmon Oil in fish gelatin (not bovine or porcine), and offer smaller softgels (500 mg)and liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels.
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Sweet, Vibrant, Organic Berries
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Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this: "OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!"
Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.
Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!
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Spectacular Sockeye Salmon
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Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.
These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.
And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.
Our flash-frozen portions come vacuum-sealed for superior quality and convenience. Certified Kosher by EarthK
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Shop Vital Choice with Quick Clicks or a Free Call
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 Click direct to a Product (below) ... ... or Call us, toll-free, 7 days a week, 24 hours a day, at 1-800-608-4825.
Wild Seafood Alaskan Salmon Smoked Alaskan Salmon Albacore Tuna (low-mercury, troll-caught) Alaskan Halibut Alaskan Scallops Alaskan Sablefish (Black Cod) Alaskan Red King Crab Pacific Spot Prawns Salmon Sausage & Burgers Yukon King Salmon "Candy" Salmon Caviar (Ikura) Canned Salmon, Tuna, & Sardines Salmon Dog Treats
Sockeye Salmon Oil Capsules or Liquid
Organic Foods Organic Nuts Organic Dried Fruits Organic Berries Organic Chocolate Artisan Teas Organic Seasonings Organic EV Olive and Macadamia Oils
Gifts Gift Certificates Gift Packs
Sampler Packs, Specials, Extras Dr. Perricone Pack Dr. Northrup Mom-Baby Pack Sampler Packs Special Offers BBQ Planks Cookbooks
To get a free Catalog, click here, or call us toll-free at 1-800-608-4825.
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Our Exquisite Troll-Caught Tuna is Extra Pure
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Our young, low-weight Pacific Albacore Tuna—whether Flash-Frozen or Canned—is safer and superior!
Smaller means safer: Vital Choice troll-caught Albacore Tuna weigh just 12 lbs. or less, so they contain much less mercury, and more omega-3s, than the far larger, older Tuna canned by national brands and served in sushi bars.
Better, fresher flavor, even in the can: Unlike standard canned Albacore—which is cooked twice at great cost to its flavor and omega-3 content—Vital Choice Albacore Tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor. Choose from Regular or No Salt Added.
No loitering allowed: Our tuna are hauled in fast, bled, and flash-frozen within about two hours. (The standard long-line-caught Tuna canned by national brands spend 12 hours in the water.)

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Smoky Succulence, Par Exellence
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Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.
After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen. Thawed and served, they taste as though they came fresh out of the smoker.
Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"! "I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.
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Light, Luscious, Versatile Halibut
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 Our Alaskan halibut is light and lean with a wonderful flavor and texture. With longer-lived predatory fish like halibut and tuna, age and purity go hand in hand--the younger and smaller the fish, the purer it will be.
Vital Choice offers you the peace of mind of knowing that you're buying the purest halibut available by procuring only the smallest, sustainably-harvested fish (unlike store or restaurant bought halibut--where it's almost impossible to know what you're getting.) Save on our Halibut by choosing our vacuum-sealed 2-lb. packages of smaller pieces, frozen together in one solid block. They're an excellent value, and great for quick, healthy stir-fries, fish tacos, sashimi or sushi rolls.
"Absolutely delicious! My kids devoured every morsel of the halibut and have asked me to order more. Thank you for sharing your wonderful secret with us." -- Michele S. Cook of Lake City, Florida
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Edible Sunscreen? Colorful Foods Seen to Deter Sun Damage
Tomato paste seen to reduce skin’s damage from UV sunrays; Other allies include tea, berries, cocoa, and fish
by Craig Weatherby
Moderate sun exposure seems to reduce the overall risk of cancer, probably thanks to UV-induced creation of vitamin D in the skin.
Last year, we wrote about the exaggerated cancer risks of sun exposure – and the long-overlooked anti-cancer benefits of sun-generated vitamin D – see “Cancer Society’s Anti-Sun Ads Decried as Deceptive”.
On a related front, recent years have witnessed a plethora of studies linking diet to protection against sun-induced skin damage, including burning, wrinkling, and pre-cancerous DNA changes.
For example, higher intake of omega-3s – and lower intake of competing, pro-inflammatory omega-6 fats – appears to blunt the adverse effects of overexposure to strong sunlight.
(Dermatologist Nicholas Perricone, M.D., deserves credit for bringing the “cosmeceutical” effects of dietary omega-3s to public attention, and for identifying wild Salmon as their healthiest food source. See “Fish Fats Called Credible Foes of Skin Aging and Skin Cancer”.)
And a fast-growing roster of research results suggest that antioxidant-rich vegetables, fruits, teas and plant extracts can reduce damage to skin cells caused by UV sunrays.
Aussies' study identifies food allies and foes
In 2001, Australian researchers published the results of a population study designed to test the proposition that food-borne antioxidants might blunt UV-induced skin damage.
They looked for correlations between dietary habits and the extent of skin wrinkling in older people of various ethnic backgrounds living in Greece, Sweden, and Australia.
Their reported results supported the food-as-sunscreen hypothesis, and pinpointed some helpful and harmful foods:
“…a high intake of … olive oil, legumes, fish, vegetables and cereal appeared to be protective [against skin damage] … In contrast, a high intake of meat, sugar and its products and [full-fat, unfermented] dairy products appeared to be adverse.”
… This study illustrates that skin wrinkling … may be influenced by the types of foods consumed.” (Purba MB et al. 2001)
The foods associated with increased skin wrinkling were full-fat milk, red meat (especially processed meat), potatoes, soft drinks, cordials, cakes, and pastries.
The specific foods linked to reduced skin wrinkling included sardines, green leafy vegetables, beans, asparagus, celery, vegetable juice, cherries, grapes, melon, fruit salad, jam, multigrain bread, and somewhat surprisingly, cheese, yogurt, and non-fat milk.
The Aussies found particularly strong correlations between reduced skin damage and higher intake of three foods rich in antioxidants: prunes, apples, and tea.
Their conclusion seems reasonable: “… for skin to be an effectively functional organ, it may need to be nourished in a protective way which allows light exposure without damage.” (Purba MB et al. 2001)
Tomato-rich diets seen to decrease skin damage
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 Professor Lesley Rhodes
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Two years ago, German researchers reported the positive results of a small clinical trial in which they fed some subjects tomato paste, and found that this dietary regimen reduced sun-induced damage to skin (Stahl W et al. 2006).
New clinical findings from Britain repeat the positive results of the German research and support the hypothesis that diets high in antioxidant-rich plant foods help protect the skin from damage induced by UV sunrays.
The UK team was led by Professor Lesley Rhodes, M.D., Ph.D., who also conducted the research mentioned above concerning the opposite effects of omega-3 and omega-6 levels with regard to skin protection from sun (Rizwan M et al. 2008).
Scientists from the Universities of Newcastle and Manchester recruited 20 people and randomly assigned them to receive one of two supplemental food prescriptions daily for three months:
- Two ounces (five tablespoons or 55 grams) of tomato paste plus 10 grams (one tablespoon or 1/3 oz) of olive oil*.
- Olive oil* only.
*The grade of olive oil was not specified in the study. Hypothetically, extra virgin olive oil should be more protective because it abounds in extremely potent antioxidants that are virtually absent from the cheap, chemically extracted olive oil used in most packaged food products.
The volunteers’ skin was exposed to UV light at the beginning and end of the three-month study.
At the end of the trial, the tomato paste group had enjoyed 33 percent more protection against sunburn, compared with the olive-oil-only group.
This level of protection was equivalent to a sunscreen with a sun protection factor (SPF) of 1.3.
While this small SPF is only 1/10 that of a typical SPF 15 sunscreen, the one-third reduction in burn risk observed by the Brits is very substantial.
In addition to this reduced burn risk, skin samples from the volunteers in the tomato group had significantly higher skin levels of pro-collagen … the protein that gives skin its structure.
The British team attributed the protective benefits of tomato paste to lycopene: a carotene-class antioxidant and red pigment known to neutralize the oxygen radicals created by exposure to UV sunrays.
The researchers told attendees at the 2008 meeting of the British Society for Investigative Dermatology that lycopene appears to reduce damage to DNA in the mitochondria (energy factories) of skin cells.
Anything that protects skin cells’ mitochondrial energy factories and their DNA is likely to enhance skin health and exert an anti-aging effect.
Cocoa, tea, grapes, and berries appear protective
Lycopene-rich tomato paste and sauce aren’t the only foods that may offer potent protection against sun damage to ...
[Click for full story]
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Sinatra Solution for Sick Hearts’ Energy Shortage
Updated edition of Dr. Stephen Sinatra’s book on the metabolic aspects of heart disease offers fresh, life-saving, energy-boosting nutritional prescriptions
by Craig Weatherby
While most heart specialists focus solely on drugs and surgery, pioneering cardiologist Stephen Sinatra, M.D. has long known that there’s much more to heart health than plumbing.
He's made it his life work to investigate the crucial roles that behavior, emotion, and nutrition play in heart disease, in order to help people prevent and reverse heart disease via conventional and complementary therapies.
Dr. Sinatra has authored several pioneering works on the multiple causes and cures for heart disease, including The Sinatra Solution: Metabolic Cardiology.
Today, we’ll take a look at the updated 2008 edition of The Sinatra Solution, published earlier this month, which includes the latest findings on key cardiac supplements and offers illuminating case studies.
First published in 2005, The Sinatra Solution educated patients – and many doctors – about the metabolic processes critical to heart health, and four dietary supplements that can boost energy levels in heart-muscle cells.
The Sinatra Solution highlights the often-overlooked metabolic aspects of heart disease.
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About Dr. Sinatra Dr. Sinatra is the board-certified cardiac surgeon and internist who gained fame in 1998 for his first bestseller, Optimum Health: A Natural Lifesaving Prescription for your Body and Mind.
Last year, we reviewed Reverse Heart Disease Now, in which he explored the lifestyle factors that affect cardiovascular disease. (See our review here.)
He’s since written several landmark books on cardiovascular health and has appeared often on national radio and TV, including CNN, XM Radio, and PBS. Dr. Sinatra is also the author of the informative, engaging newsletter Heart, Health & Nutrition.
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Simply put, the heart needs a great deal of energy, but its cells’ capacity to generate it declines as a result of heart disease. This situation creates a downward spiral that drugs can’t reverse and artery-clearing surgery doesn't always alleviate.
Heart patients’ energy shortage
To get sufficient energy, the heart’s muscle cells require two things that patients with cardiovascular disease (CVD) or congestive heart failure (CHF) often lack:
- An abundant supply of oxygen-rich blood.
- Ample supplies of certain nutrients and metabolic chemicals.
Together, these factors enable heart cells’ energy factories – called mitochondria – to generate the fuel that keeps the heart humming.
The Sinatra Solution focuses on four unsung heroes of cardiac health: coenzyme Q10 (coQ10), L-carnitine, magnesium, and D-ribose.
The synergistic combination of these energy-supplying nutrients maximizes the amount of oxygen that the heart and skeletal muscle can extract from the blood and optimize the rate at which cells convert food to the vital energy-storage chemical known as ATP, without which cells cannot function.
In The Sinatra Solution, Dr. Sinatra explains the importance of cellular energy metabolism on cardiovascular health, and the positive impact these four energy-supplying nutrients have on the cardiovascular system.
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Taking statins? Sick at heart? Consider taking coenzyme Q10
Countless studies have documented the benefits of coQ10 in cardiovascular disease and congestive heart failure.
Sadly, all too few cardiologists recommend coQ10 supplements, even though the cholesterol-lowering statin drugs they routinely prescribe reduce tissue levels of coQ10.
Many heart patients suffer inadequate coQ10 levels and internal production of coQ10 requires optimal nutrition, making this common medical failure close to malpractice.
Unknown until the early 1970’s, coenzyme Q10 is a vitamin-like compound essential to the energy-producing metabolic pathways of every cell. (Coenzymes are small non-protein molecules that carry chemical groups between the complex proteins known as enzymes, which do much of the body’s cell-level work.)
British scientist Peter Mitchell won the 1978 Nobel Prize for elucidating coQ10’s role in the energy transfer processes within the mitochondria of human cells.
CoQ10 also acts as an essential, fat-soluble antioxidant that protects the fatty acids in cell membranes from free radicals.
While coQ10 occurs in leafy greens, nuts, fish and meats, it is hard to absorb from foods and most of the body’s coQ10 is created within cells via a complex process that requires adequate supplies of specific amino acids, vitamins, and minerals.
As Dr. Sinatra, explains, CoQ10 comes in supplemental forms that are much easier for the body to absorb, compared to food sources. |
He guides us through the basics of energy metabolism, and clearly describes how coQ10, magnesium, L-carnitine, and D-ribose affect heart health.
These excerpts will give you a sense of why he is so passionate about the need to ensure adequate intake of all four heart-health factors:
“It’s all about ATP. Hearts, skeletal muscles, and every other tissue in our bodies have absolute need for adenosine triphosphate, or ATP, as their primary energy currency.”
- “Coenzyme Q10 and L-carnitine are major players in the energy recycling metabolic pathways. Both are known to be deficient in sick hearts and muscles.”
- “D-ribose is the only compound used by the body to replenish depleted energy stores. Hearts and muscles do not have the metabolic machinery they need to make ribose quickly when tissues are affected by metabolic stress.”
- “Magnesium is a vital mineral used by the enzymes that make energy synthesis and recycling possible. Without this important nutrient, the cells’ energy metabolism would grind to a halt.”
He cites scientific studies and provides illustrative case histories that testify to the important contribution ...
[Click for full story]
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Mayo Clinic Report Affirms Omega-3s’ Heart Benefits
Review affirms key benefits, details omega-3s’ known impact on specific risk factors and cardiac conditions, and addresses dose questions
What does it means to say that fish oil is good for the heart?
We’re overdue for an updated answer to this basic question, and the publication of a new evidence review is a welcome coincidence.
The paper’s authors include James O'Keefe, M.D. and William Harris, Ph.D. … names well known to folks who follow the subject of omega-3s and heart health.
(Dr. O’Keefe works at Kansas City’s Mid America Heart Institute and University of Missouri, while Dr. Harris conducts research at the University of South Dakota’s School of Medicine.)
Last month, the journal “Mayo Clinic Proceedings” published a new review of the best clinical (human) evidence concerning the effects of omega-3s on cardiac health risks, authored by Drs. O’Keefe and Harris and scientific colleagues from New Orleans and Italy (Lee JH et al. 2008).
The authors considered the epidemiological evidence but focused on the best available clinical evidence, which comes from three large, placebo-controlled trials that involved a total of 32,000 volunteers.
The participants in all three trials were randomly assigned to take either omega-3 fish oil capsules or placebo oil capsules.
In these three key clinical trials, the risk of “adverse cardiac events” – heart attack, stroke, arrhythmia, sudden death – dropped by 19 percent to 45 percent among the participants who took fish oil, compared with those who took placebo capsules.
Findings summarize heart-related omega-3 research
The results of the new evidence review affirm several key theories about omega-3s, and summarize what we know about how they work, at what doses, and in which forms (Lee JH et al. 2008):
Cardiovascular health benefits
- Omega-3s reduce the risk of a second heart attack.
- Omega-3s reduce the risk of ischemic strokes, which account for 85 percent of all strokes.
- Omega-3s reduce the risk of sudden cardiac death (SCD), which causes half of all heart-related fatalities and usually results from an unexpected heart rhythm problem (arrhythmia).
- Eating one fish meal per week reduces the risk of developing heart disease by 15 percent. Eating five or more fish meals per week reduces the risk by 40 percent.
Dose and form
- Americans’ average intake of omega-3s, whether from fish or fish oil, should be increased, especially ...
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Vital Recipes
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Wild Sockeye Salmon and Warm Vegetable Salad
Among other vegetables, today’s recipe features artichokes. The ancient Egyptians placed great value on this once-exotic vegetable, which the Greeks and Romans employed as a digestive aid.
In fact, artichoke possesses clinically proven choleretic (bile stimulating) and digestion-enhancing powers that make artichoke extract popular in Europe for mild indigestion.
Likewise, extracts of the vegetable have proven highly beneficial in clinical trials of irritable bowel syndrome (IBS).
Artichoke extract has also been shown to lower cholesterol and triglyceride levels significantly, probably because it blocks synthesis and/or promotes elimination of cholesterol. And in test tube studies, artichoke flavonoids prevent LDL-cholesterol oxidation, which typically reduces the risk of cardiovascular disease.
In several European countries, artichoke extracts are prescription drugs for liver disorders. In animal studies, the flavonoid antioxidants in artichoke leaf extract reverse damage done by harmful chemicals in liver cells.
But the best way to benefit from artichoke is to enjoy it regularly as a delicious food!
Note: If you're not keen on artichokes, use mushrooms instead.
Wild Sockeye Salmon and Warm Vegetable Salad
Serves 4
2 cans (7.5 OR 6.5 oz. each) Sockeye Salmon (traditional pack OR ...
[Click for full recipe]
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Published by
Vital Choice Seafood
Copyright © 2008 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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