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Table of Contents
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Forget Gold ... Alaska's Real Treasure is Silver!
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Silver Salmon - also known as Coho - is the unsung culinary star of Alaska's wild harvest.
Our Silver Salmon is wonderfully moist, despite having less fat and fewer calories than Sockeye or King.
(Although Silver is 30% leaner than Sockeye, it offers just as many omega-3s ... about 2,000 mg per 6 oz portion.)
Unlike our Sockeye and King, Vital Choice Silver Salmon portions come with the skin on one side, which helps keep them moist on the grill.
Certified Kosher by EarthK.
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Our Salmon Oil is the World's Finest Fish Oil
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Vital Choice Salmon Oil (top left) vs. two standard fish oils Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, derived from fish of varying quality, our naturally pure Sockeye Salmon Oil does not need to be chemically refined. (Its purity and potency are certified by NSF.)
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and 30-plus fatty acids natural to whole Sockeye Salmon oil.
And the rich orange-red hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Oil's abundant omega-3s from oxidation.
 In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council (www.msc.org).
Last but not least, we encapsulate our Salmon Oil in fish gelatin (not bovine or porcine), and offer smaller softgels (500 mg)and liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels.
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Sweet, Vibrant, Organic Berries
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Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this: "OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!"
Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.
Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!
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Spectacular Sockeye Salmon
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Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.
These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.
And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.
Our flash-frozen portions come vacuum-sealed for superior quality and convenience.
Certified Kosher by EarthK.
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Shop Vital Choice with Quick Clicks or a Free Call
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 Click direct to a Product (below) ... ... or Call us, toll-free, 7 days a week, 24 hours a day, at 1-800-608-4825.
Wild Seafood Alaskan Salmon Smoked Alaskan Salmon Albacore Tuna (low-mercury, troll-caught) Alaskan Halibut Alaskan Scallops Alaskan Sablefish (Black Cod) Alaskan Red King Crab Pacific Spot Prawns Salmon Sausage & Burgers Yukon King Salmon "Candy" Salmon Caviar (Ikura) Canned Salmon, Tuna, & Sardines Salmon Dog Treats
Sockeye Salmon Oil Capsules or Liquid
Organic Foods Organic Nuts Organic Dried Fruits Organic Berries Organic Chocolate Artisan Teas Organic Seasonings Organic EV Olive and Macadamia Oils
Gifts Gift Certificates Gift Packs
Sampler Packs, Specials, Extras Dr. Perricone Pack Dr. Northrup Mom-Baby Pack Sampler Packs Special Offers BBQ Planks Cookbooks
To get a free Catalog, click here, or call us toll-free at 1-800-608-4825.
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Our Exquisite Troll-Caught Tuna is Extra Pure
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Whether Flash-Frozen or Canned, our young, low-weight, extra-pure troll-caught Pacific Albacore Tuna is clearly superior!
Smaller means safer: Vital Choice troll-caught Albacore Tuna weigh just 12 lbs. or less, so they contain much less mercury, and more omega-3s, than the far larger, older Tuna canned by national brands and served in sushi bars.
Better, fresher flavor, even in the can: Unlike standard canned Albacore—which is cooked twice at great cost to its flavor and omega-3 content—Vital Choice Albacore Tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor. Choose from Regular or Natural Pack (no added oil or Salt). Most of our canned Alabacore products are also certified Kosher OU.
No loitering allowed: Our tuna are hauled in fast, bled, and flash-frozen within about two hours. (The standard long-line-caught Tuna canned by national brands spend 12 hours in the water.)

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Smoky Succulence, Par Exellence
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Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.
After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen. Thawed and served, they taste as though they came fresh out of the smoker.
Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"! "I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.
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Light, Luscious, Versatile Halibut
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 Our Alaskan halibut is light and lean with a wonderful flavor and texture. With longer-lived predatory fish like halibut and tuna, age and purity go hand in hand--the younger and smaller the fish, the purer it will be.
Vital Choice offers you the peace of mind of knowing that you're buying the purest halibut available by procuring only the smallest, sustainably-harvested fish (unlike store or restaurant bought halibut--where it's almost impossible to know what you're getting.) Save on our Halibut by choosing our vacuum-sealed 2-lb. packages of smaller pieces, frozen together in one solid block. They're an excellent value, and great for quick, healthy stir-fries, fish tacos, sashimi or sushi rolls.
"Absolutely delicious! My kids devoured every morsel of the halibut and have asked me to order more. Thank you for sharing your wonderful secret with us." -- Michele S. Cook of Lake City, Florida
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“Caveman Diet” Reduces Heart and Diabetes Risks
Small clinical trial adds to evidence that Stone-Age-style diets can reduce key risk factors for diabetes and cardiovascular disease
What's up with the idea that it's healthy to eat like a caveman?
Publication of 1995’s NeanderThin, by Ray Audette initiated general interest in the potential benefits of the so-called “caveman diet”, high in meat and plant foods and low in grains and starch.
The Stone Age – known to science as the Paleolithic era – extended from about 2.5 million to 20,000 years ago. It began with the earliest makers of stone tools, and continues among rare hunter-gatherer clans in remote regions.
A subsequent book titled The Paleo Diet – by Professor Loren Cordain, Ph.D., of Colorado State University – made a sounder scientific case for eating like prehistoric hominids and humans … such as the Neanderthals and Cro-Magnon man.
The case for eating like a caveman is based on evidence from modern hunter-gatherers, whose diets resemble those of prehistoric ancestors, and from chemical and physical examination of the remains of prehistoric people and their habitats.
From these studies, it is clear that prehistoric hominids and humans ate diets high in wild game (meat and/or fish) and green plants, with no grains and relatively few seeds or starches (largely from tubers).
Scientists call stone-age eating patterns Paleolithic or hunter-gatherer diets, using the terms almost interchangeably due to the diets’ similarity.
Let’s review the findings of the recent clinical trial, and explore the reasons why eating a Paleolithic diet reduced major heart and diabetes risk factors very rapidly.
Pilot clinical trial affirms healthful impacts of “caveman diet”
Last year, scientists at Sweden’s famed Karolinska Institute placed 20 healthy volunteers on a caveman-like diet for three weeks (Osterdahl M et al. 2007).
Before and after the study period, they measured the participants’ weight, body mass index, blood pressure, and cholesterol profiles.
The volunteers were then given a list of “caveman” foods they could eat, including fresh or frozen fruit, berries or vegetables, lean meat, unsalted fish, canned tomatoes, lemon or lime juice, spices and coffee or tea without milk or sugar.
Banned foods included any dairy, cultivated or processed foods, such as beans, grains, salt, peanuts, milk, cheese, bread, pasta or rice, sausages, alcohol, sugar, and fruit juice.
However, to keep them from dropping out of the study, the volunteers were allowed to eat up to two potatoes a day and a weekly treat of dried fruit, cured meats and a portion of fatty meat.
At the end of the study, all of the 14 volunteers who completed the diet successfully lost weight, reduced their blood pressure, and slashed blood levels of a clot-causing ...
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Delicious Deals Dept.
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Free Salmon Sausage!
Enjoy a free Salmon Sausage Sampler with any qualifying purchase ... it's a great reward for a Memorial Day BBQ shopping expedition
We’d like to offer an incentive to try our popular Sockeye Salmon Sausage.
It’s as easy as 1,2,3 and works on the Web or by phone:
1) Select $150 or more of Vital Choice products.
2) Enter (or mention) the Gift Code SAUSAGE at checkout.
3) You’ll get a FREE Sausage Sampler ($24 value) with your order!
If you haven’t tried these succulent patties, you’re in for a treat. Bestselling health and nutrition author Andrew Weil, M.D. suggested that we offer Salmon Sausage, and gave us seasoning recipes that he created in his own home kitchen!
They're much healthier than meat sausage – but equally tasty and versatile – and our plump Salmon patties cook from frozen in less than 10 minutes!
Each Salmon Sausage Sampler includes:
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2 Savory Country-Style Patties – great for breakfast ... alone or with eggs, waffles, and bagels.
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2 Spicy Italian-Style Patties – perfect with pasta, in sandwiches, soups, stews, or as a terrific pizza topping.
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2 Spicy Chorizo-Style Patties – mildly spicy with notes of cinnamon, garlic, and pepper ... enlivens eggs, burritos, stews, soups, paella, and vegetable sautés.
Start shopping on our Web site, or order by toll-free phone call, any day or time, at 1-800-608-4825.
PS: Our popular Grilling Packs offer three ways to get started on a Sausage-rewarded shopping trip ... see “Terrific Grilling Trio” in this issue.
Please NOTE: This offer expires on midnight Pacific Daylight Time on Thursday, May 22, and is limited to one free Sausage Sampler per shipping address.
Pure, natural, pleasure
Our patties contain no filler ... they're 99% wild Alaskan Sockeye Salmon* and offer these advantages:
- Organic Seasonings
- Certified Kosher “Square K”
- Gluten-Free
- No MSG, soy, corn, wheat, eggs, dairy products, or sugar
*The remaining 1% consists of organic seasonings and a pinch of natural arrowroot powder as a binding agent.
Powerfully nourishing patties As well as providing ample protein, each 3 oz Salmon Sausage provides three beneficial food factors in natural abundance:
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Omega-3s – about 1,000 mg
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Vitamin D – about 580 IU
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Astaxanthin – about 3.3 mg of this red-orange carotene-class pigment, which packs the antioxidant punch of 300 to 1,600 mg of vitamin E.
[PRINTER FRIENDLY VERSION]
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Shrimp-Worker Abuses Exposed
Report alleging maltreatment affirms accounts of slavish conditions; Wild shrimp offer pure, ethical alternative
by Craig Weatherby
Most of the shrimp in American markets and restaurants is farm-raised, and three out of four farmed shrimp are produced in Southeast Asia.
Thailand is the biggest exporter of farmed shrimp to the U.S., followed by China, Ecuador, Indonesia, Vietnam, Mexico, India, Malaysia, and Bangladesh (NMFS 2006).
Cheap Asian crustaceans have driven domestic shrimpers – including, ironically, Vietnamese shrimpers working the Gulf fishery – to the brink of extinction.
And as we reported last year, some Asian shrimp operations have been guilty of destroying coastal mangrove forests that filter pollutants and serve as essential incubators for many species of fish and shellfish.
(See “Foreign Shrimp Farms Drive Health and Eco Dangers”.)
The natural alternative: Domestic Shrimp and Prawns
One consumer option is to choose wild-caught shrimp from sustainable North American fisheries.
Discovery of illegal drug residues prompted the ban imposed last summer on Chinese farmed shrimp and fish.
We started offering Alaskan Spot Prawns last summer in response to repeated requests from customers concerned by the eco-destruction, artificial additives, and drug residues associated with some imported shrimp.
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Now, a report by a U.S. labor advocacy and research group details worker and environmental abuse in the Thai and Bangladeshi farmed shrimp industries.
It was compiled by The Solidarity Center, an international nonprofit organization allied with the AFL-CIO.
Critics cite report’s broad brush
Critics of the report – such as U.S. shrimp distributors and seafood trade magazines – have complained that it tars all Asian shrimp farms and processors with an unfairly broad brush.
But it is nearly impossible to get at the truth about any one company, given some major shrimp producers’ documented efforts to intimidate workers.
More important, the basic allegations in the report are supported by other investigations, with specific instances of abuse confirmed by the U.S. State Department.
To be sure, there may be bias built into a report created by a labor group seeking to protect U.S jobs from cheap foreign shrimp.
But the authors were careful to note that the abuses do not exist in all companies or places, and oppose a boycott that would harm poor shrimp workers in Southeast Asia.
We’d like to present some key excerpts from the report, and the full text of an interview with ...
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Fish-Over-Fire Department
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Our Terrific Grilling Trio
Save on savory seafood with two salmon-centered barbecue combos, and one focused on succulent white and shellfish
Grills are beginning to emerge from closets and garages coast to coast, so we’ve assembled three special fish-and-fixin’s packs to make it easy to enjoy smoky, sizzling wild Alaskan seafood.
In addition to sparkling wild Alaskan seafood, each Pack in our terrific grilling trio includes BBQ bonuses:
• 6 Grilling Planks (Alder or Cedar)
• Organic Seasoning Mix for marinades and rubs.
Our pure Alder and Cedar Planks keep fish moist on the grill and add woody accents, and our Organic Seasonings make fine seafood really sing!
NOTE: To ensure arrival before Memorial Day, place your Web or phone order by next Wednesday, May 21, at 10:00 AM Pacific Time (12:00 Central / 1:00 PM Eastern).
Click below to shop ... or order toll-free any time at 1-800-608-4825.
Call us toll-free at 1-800-608-4825, Monday through Friday 7 am- 5 pm, Saturdays 9 am- 5 pm, or Sundays 10 am- 5 pm.
3 Whole Sockeye Fillets + Grill Fixin's
Wild Salmon should be wedded to your grill all summer! There’s no tastier kind than Alaska Sockeye, there’s no tastier way to savor it, and there's no better time to get plenty for a BBQ party while saving big!
- 3 Whole Sockeye Fillets*
- Organic Salmon Marinade
- 3 Cedar Grilling Planks & 3 Alder Grilling Planks
*About 24 oz each; total weight at least 4.5 lbs.
Ships Free! $99.00 ($119 if purchased separately) Item #FGS001
Wild Salmon Trio Sampler + Grill Fixin's
This Salmon combo also includes our Sockeye, Marinade Mix and Alder Planks, but adds two more fire-friendly fish – ravishingly rich King Salmon and succulent Silver Salmon -- from the barbecue hall
of fame.
(Note: Alder Planks replace Cedar shown in photo.)
- 2 Sockeye portions*
- 2 King portions*
- 2 Silver portions**
- Organic Salmon Marinade (2 oz)
- 3 Alder Grilling Planks
*Six-oz skinless / boneless fillets **Six-oz boneless / skin on fillets
Only $77.00 plus shipping ($87 if purchased separately) Item #FGS002
"White Delights" Alaskan Seafood + Grill Fixin's
Variety spices any barbecue, so this combo features favorite white fish and shellfish. (Note: Alder Planks replace Cedar shown in photo.)
• 2 lbs. of Halibut Morsels*
• 22 oz. of pre-scored King Crab Claw sections
• 1 lb. of Weathervane Scallops (20-30)
• Organic Lemon-Pepper Mix
• 6 Alder Grilling Planks
Our Halibut and Scallops make great kebabs, or grill ‘em over Alder Planks (included) and turn ‘em with tongs.
The King Crab comes pre-cooked, so very light, quick grilling for flavor is all it requires. Or, serve Crab as the start to your backyard feast ... chilled or steamed, with some lightly herbed oil, herbed/garlic butter, aoli, cocktail sauce, or fresh pesto on the side.
*Comes as one frozen block … thaw in refrigerator 24 hours. These small pieces are also great for stir-fries, fish tacos, sashimi or sushi rolls.
Ships Free! $109.00 ($128.38 if purchased separately) Item #FGS004
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Cooking Fish Over Fire: Our Guide to Great Grilling
Prep and grilling tips; The pros and cons of fuel sources; Some food safety considerations
by Craig Weatherby
Fire brings out the best in fish, and to facilitate your fish-over-fire adventures, we offer some basic tips. It's easy to grill fish to perfection, as long as you don’t get distracted, and forget to take it off the fire!
We hereby present our best guidance on cooking fish on the grill ... as well as some tips for making grilling as safe and green as possible.
General guidance
- Fish with an abundance of natural oils—like King or Silver Salmon, Sablefish, and Mackerel—are least likely to stick. To retain the moisture in leaner wild fish and seafood such as our Sockeye, Scallops, Halibut, and Albacore Tuna, brush it lightly with Olive or Macadamia Nut oil before cooking.
- Fish grilled with its skin on—such as our Sablefish, Silver Salmon, and Sockeye fillets—is protected from the direct heat by the skin and may be easily separated from it with a spatula when cooked.
- Marinating has its advantages (see “Safety”, below), but an herb-spice “rub” often yields fuller flavor. You can make your own herb-spice rub mix, but our Organic Salmon Marinade and Organic Lemon-Pepper blends make great choices. Measure out about a teaspoon of mix for each fillet, blend it with a few drops of oil (just enough to moisten it a bit) and spread the resulting herb-spice “mud” on the fish. Or,
rub your fish with the herb-spice mix, and then spray or brush each fillet with a little oil to prevent sticking.
- Use Cedar or Alder Grilling Planks to impart a rich, smoky flavor while keeping fish wonderfully moist with no trace of charring. We offer our grilling planks separately, and as part of our three Fish + Grill Fixin's combo packs.
10 steps to grilling seafood successfully
One big secret to grilling success is advance planning. Run down our checklist of preparation items so that your guests aren’t kept waiting!
- Thaw fish well ahead of time. If you forget to leave frozen fish in the fridge overnight, the safest way to speed things up is to immerse the fish, still in its vacuum pack, in a dish of cool water for about 30 minutes; it is thawed as soon as it is flexible. (Pat the fish dry before applying any marinade).
- Try to avoid putting fish on the grill cold, straight from the fridge, lest the exterior overcook before the interior is done. To promote more even cooking, remove thawed fish from the fridge 20 minutes or so before grilling.
- If you want to use a marinade, immerse the fish in it fully for at least 30 minutes, and soak up any excess with a paper towel before grilling, to reduce flare-ups. (Note: Instead of marinating, it's equally or more effective to rub marinade seasonings directly onto lightly oiled fish.) Fish should not be left in acidic
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Vital Recipes
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Asian Glazed Planked Salmon w/ Brown Rice Pilaf
This simple recipe is perfect for a backyard barbecue with friends and family, as it will not take the cook away from the party for long.
And by using grill planks, you'll ensure moist fish while reducing the risk of overcooking.
To accompany this dish, we suggest sautéed sugar snap peas or broccolini, and either the Brown Rice Pilaf recipe below, or corn on the cob.
Asian Glazed Planked Salmon
Prep time: 10 minutes; cook time 15 minutes.
Serves 4
1 bunch green onions, trimmed and sliced lengthwise
24 oz Alaskan Salmon (one 24 oz fillet side or four 6 oz portions)
3 Tablespoons pure maple syrup
2 teaspoons fresh grated ginger root* (or 1 tsp dried organic ginger)
2 teaspoons fresh lime juice
2 teaspoons naturally brewed soy sauce
1½ teaspoons fresh minced garlic (or organic garlic granules)
* Add 1/4 teaspoon organic cayenne pepper for additional heat, if desired.
- Soak planks in cold, clean water for 2 hours or overnight. (If you have less than two hours, soak them in hot water to speed absorption.)
- Pat-dry the planks’ surfaces, and oil lightly on one side. Place green onions on plank and place Salmon on top of onions.
- Blend remaining ingredients in a bowl. Rub 1/2 to 1 teaspoon on each Salmon portion or all onto Salmon side. Let the Salmon rest 5 minutes before cooking.
- Heat grill to medium-high heat. Place the planked Salmon on the grill using indirect heat (not directly over heat). Reduce heat to medium and cook in covered grill for 10 to 15 minutes. Cook just until Salmon is opaque throughout.
Brown Rice Pilaf
Serves 6
1 cup dark brown rice, rinsed and drained
2 cups water
3/4 teaspoon sea salt
1/4 teaspoon organic turmeric
1/2 teaspoon grated orange zest
3 tablespoons fresh orange juice
1 1/2 tablespoons organic extra virgin olive or macadamia nut oil
1/4 cup chopped organic raw cashews
1/4 cup dried apricots, chopped (optional)
- In a saucepan over high heat, combine the rice, water, 1/4 teaspoon of the salt and the turmeric. Bring to a boil. Reduce the heat to low, cover and simmer until the water is absorbed and the rice is tender, about 45 minutes. Transfer to a large bowl and keep warm.
- In a small bowl, combine the orange zest and juice, oil, and the remaining 1/2 teaspoon salt. Whisk to blend. Pour the orange mixture over the warm rice. Add the nuts and apricots and toss gently to mix and coat. Serve immediately.
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Published by
Vital Choice Seafood
Copyright © 2008 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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