Vital Choices Newsletter

Monday, September 29, 2008 Issue 234   VOLUME 5 ISSUE 234  

Table of Contents

Vital Choice Salmon Serves “The Splendid Table”
Farmed vs. Wild Salmon: Answers to a Customer’s Questions
Sushi Guides Endorse Our Seafood Choices
Poached Salmon with Greens and Mustard Sauce

It's Easy to Order ...

Click to Shop



or ...
Call Toll-Free
800-608-4825

Any Day, Any Time


NEW! Seared Albacore "Tataki"


Seared Tuna sushi is a traditional Japanese treat that became a hot item in American bistros back the early 1990’s.

 

We took that very good idea, and turned it into a rare delight you can enjoy at home, at your leisure.

 

Folks who tried an advance taste of our Tuna Tataki say we hit the ball out of the culinary park!

 

In Japanese, “tataki” means sushi-grade fish that's been quick-seared on the grill, leaving all but the exterior uncooked.

Giving them the Tataki treatment sparks our luscious Albacore loin pieces with a special smoky succulence. Like all of our flash-frozen fish, our new Tuna Tataki is of the highest quality and guaranteed 100% sushi-safe.


NEW! Luscious Sablefish Nova Lox


Customers love our flash-frozen Sablefish portions and lightly hot-smoked (uncooked) Oven-Ready Sablefish portions.

 

But we also cold-smoke slices of luscious, brine-cured Sablefish to create a sinfully scrumptious, ready-to-eat treat that’s perfect for bagels, brunch buffets … or any way you'd serve Salmon Lox.

 

The ravishing richness of wild Alaskan Sablefish stems from the abundant fat – including ample omega-3s – that Sablefish accumulate as insulation against their frigid, deep-water environs.


Naturally, our
Sablefish Nova Lox is certified kosher (Square K) and contains no nitrites, artificial additives, or artificial preservatives … just Wild Alaskan Sablefish, salt, sugar, spices, and natural wood smoke.

 

Wild Alaskan Sablefish fishery is certified sustainable by the Marine Stewardship Council.


Fish Oil True to Nature



Vital Choice Salmon Oil (top left) vs. two standard fish oils

Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, derived from fish of varying quality, our naturally pure Sockeye Salmon Oil does not need to be chemically refined. (Its purity and potency are certified by NSF.)

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and 30-plus fatty acids natural to whole Sockeye Salmon. 

And the rich orange-red hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council (www.msc.org).

Last but not least, we encapsulate our Salmon Oil in fish gelatin (not bovine or porcine), and offer smaller softgels (500 mg)and liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels.


Alaskan Fisherfolks' Favorite Salmon!

Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.

These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.

 

And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.

 

Our flash-frozen portions come vacuum-sealed for superior quality and convenience.

Certified Kosher by EarthK.


Shop by Clicking or Calling!

Click direct to a Product (below) ... 
... or Call us, toll-free, 7 days a week, 24 hours a day, at 1-800-608-4825.

Wild Seafood
Alaskan Salmon
Smoked Salmon & Sablefish 
Albacore Tuna (low-mercury, troll-caught)
Alaskan Halibut
Alaskan Scallops
Alaskan Sablefish (Black Cod)
Alaskan Red King Crab
Pacific Spot Prawns
Salmon Sausage & Burgers
Yukon King Salmon "Candy"
Salmon Caviar (Ikura)
Canned Salmon, Tuna, & Sardines
Salmon Dog Treats

Sockeye Salmon Oil

Capsules or Liquid

Organic Foods
Organic Nuts
Organic Dried Fruits
Organic Berries
Organic Chocolate
Artisan Teas
Organic Seasonings
Organic EV Olive and Macadamia Oils

Gifts
Gift Certificates
Gift Packs

Sampler Packs, Specials, Extras

Dr. Perricone Pack
Dr. Northrup Mom-Baby Pack
Sampler Packs
Special Offers
BBQ Planks
Cookbooks

To get a free Catalog, click here, or call us toll-free at 1-800-608-4825.

Organic Berries Bursting with Flavor!


Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
"OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!"

 

Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.

 

Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!


Go Vital Green™
at Vital Choice!


Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program, designed to do 3 things:

 

1) Fight global warming by offsetting the impacts of shipping.

 

2) Enable recycling of foam shipping cubes via our innovative FREE program.

 

3) Support seafood sustainability and promote a green partnership with our customers.

 

To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.


World's Best Canned Salmon!


If you haven't tried our Wild Red Sockeye Salmon you're in for a treat, because it tastes much fresher than standard supermarket brands.

 

The rich, red color of the meat and oil is unlike any you're likely to have had before.

Our minimal processing methods ensure that you'll get the maximum amount of nutrients naturally abundant in Sockeye Salmon.

These include omega-3s, vitamin D, and astaxanthin: the super-potent carotene-class antioxidant that gives the oil brimming in every can of Wild Red its bright orange-red color.
(The liquid in standard canned Salmon is pallid and watery by comparison.)
 

Choose Skinless-Boneless Wild Red, or Traditional Style with skin and soft edible bones for extra flavor and ample calcium.

 

Both kinds are available with salt (less than is added to most brands) or without added salt ... and several varieties come in EZ-Open pull-tab tops.

 

“You are providing a wonderful health-giving service to the planet with your business. And it is a pleasure to bring this information to my audience. It is also a pleasure to snap open these little cans of salmon and have an instant healthy meal!”

-- Christiane Northrup, M.D.


Sushi Guides Endorse Our Seafood Choices
Ocean eco groups issue guides to safe, sustainable seafood for sushi; Vital Choice fish make the grade
by Craig Weatherby

Click for full story and printer friendly version

All of our flash-frozen seafood is inherently safe – and decidedly delicious – to serve uncooked as sushi or sashimi.


We share the high standards as top sushi bars, which only serve fish that was flash-frozen within hours of harvest.

As Gourmet magazine wrote earlier last month (August, 2008), “Japanese chefs ... never serve fresh salmon raw … it ‘has to be frozen for sushi,’ stresses sushi master Shiro Kashiba, of Shiro’s Sushi Restaurant in Seattle.” 

(It's easy and fun to serve sushi at home ... our Sushi Ensemble Pack which includes sushi-grade fish and key fixings: a bamboo cutting board, real wasabi, ceramic bowls, and ironwood chopsticks.)
 

But the sustainability and purity of seafood served and sold as sushi can vary greatly ... some choices hasten the destruction of valued species, while others may pose unnecessary risks.

Key Points

  • New sushi guides affirm the sustainability and purity of Vital Choice seafood.
  • Farmed Salmon, Bluefin Tuna, and Asian-farmed Yellowtail were red-flagged as sushi choices harmful to people and/or the oceans.
  • The high rankings earned by Vital Choice seafood selections reflect our strict purchasing standards.


Last week, the safety and sustainability of our sushi-grade seafood was affirmed in three new consumer guides. (See “Sushi guides support Vital Choice seafood, below.)

New consumer guides rank sushi choices
Each of the new guides used sustainability and purity criteria to rank popular sushi selections, and ranked them as best, good, or bad choices, based on whether the source farm industry or wild fishery harms the ocean or poses a health risk to people.

 

The guides were produced by the Blue Ocean Institute (BOI), the Environmental Defense Fund (EDF), and the Monterey Bay Aquarium (MBA), which are members of the larger Conservation Alliance for Seafood Solutions at www.solutionsforseafood.org.

 

(To see and download the guides online, and for information on hard copies, see our sidebar titled “How to get your sushi guide”.)
 

The Monterey Bay Aquarium pioneered the color-coded pocket guide approach to consumer seafood sustainability education with its Seafood Watch program.

 

We support the MBA’s Seafood Watch financially and distribute its pocket-guide cards via our shipments and at events where we exhibit.

 

The colors of sushi: Rankings range from green to red

All three guides use a color-code system to signify the status of various seafood species commonly served as sushi:

 

Green = Best Choices

Yellow = Good / Acceptable

Red = Avoid / Worst Choices

 
How to get your sushi guide(s)

The new guides are available online now, as downloadable PDF files:

·         Blue Ocean Institute Sushi Guide

·         Monterey Bay Aquarium Sushi Guide

·         Environmental Defense Fund Sushi Guide

 

Beginning October 22, paper versions of the sushi guides and related materials will be available online:

Blue Ocean Institute at www.blueocean.org/sushi

Environmental Defense Fund guides at www.edf.org/seafood

Monterey Bay Aquarium Seafood Watch at www.seafoodwatch.org.

The Blue Ocean Institute’s guide actually uses five colors. In addition to red for “avoid”, the BOI guide uses two shades of green plus yellow and orange, to allow for more nuance in their seafood rankings.

 

The BOI guide also highlights seafood choices that – like all of our Salmon products, and many other Vital Choice selections – are certified sustainable by the Marine Stewardship Council. (As you’d expect, the fish and fisheries certified sustainable by the MSC were ranked green by the BOI.)

 

The new sushi consumer guides differ in appearance but present very similar rankings and offer one consistent message: Sushi choices can impact the future of the oceans.

 

Sheila Bowman of Monterey Bay Aquarium’s Seafood Watch program made this key point: “The reality is quite simple. If you care about the future of the oceans, you'll avoid red-listed sushi.”

 

Sushi guides support Vital Choice seafood

Our seafood fits this description in the Environmental Defense Fund’s sushi guide: “Sushi fish should be the highest quality, undamaged by the catch method, and very fresh.”


As top sushi chefs know, the “freshest” fish is that which has been flash-frozen within hours of harvest, which is true of all our offerings.
 

And Vital Choice customers will be gratified that none of our offerings fall in the red (avoid) zone, while most were awarded green (best choice) status ... and the two exceptions more than deserve that status, as we'll explainn.

 

Sushi-selection challenges:
Rankings vary within single species
The new sushi guides may sow confusion when it comes to species with multiple rankings.

 

In some cases – such as Albacore Tuna and Salmon – the guides give a single species more than one ranking, based on differences in geographical origin or harvest method.

 

These legitimate distinctions can color various sources of the same species red, green, or yellow for in between.

 

Unfortunately, restaurant or store owners may not know from which fishery, farm, or country a particular species was harvested.

 

Accordingly, these guides are most useful in identifying species that are invariably considered “red/avoid”, such as Bluefin Tuna.

 

As we reported recently, many sushi sellers mislabel their fish by mistake or by design (see “Teenage Detectives Reveal Fish Fraud”).

 

And there are persistent problems with undisclosed additives and the substitution of cheap farmed Salmon for wild Salmon. (See “Salmon Fraud Persists” and “Faux Freshness and the Color of Fraud: Deceptive Additives in Shellfish and Tuna”.)

These were the rankings awarded to Vital Choice wild-caught seafood:

 

Green (Best Choices)

·   Alaskan Salmon (sake)

·   Albacore Tuna* (shiro maguro) U.S. pole- and troll-caught only

·   Alaskan Halibut (hirame)

·   Alaskan Sablefish (gindara)

·   Pacific Spot Prawns (amaebi)

·   Portuguese Sardines (iwashi)

·   Wild Oregon Pink Shrimp (ebi)

 

*We select and sell only small, young Albacore under 12 lbs. in weight, to ensure minimal mercury levels. Our fresh and canned Albacore averages only 0.08ppm versus 0.34ppm in standard Albacore.

 

Yellow (Good Choices)

·   Alaskan Weathervane Scallops (hotate)

·   Alaskan King Crab (kani)

 

NOTE: The two Vital Choice offerings ranked “yellow” on the new guides would surely have earned a “green” grade had the Northwest fisheries that supply them been considered separately from other regions’ fisheries, which are regulated more loosely, if at all.

 

The Alaska Fish & Game Dept. regulates all of the state’s fisheries – including the Weathervane Scallop and King Crab fisheries – very strictly under Alaska’s unusually tough ...

 


[Click for full story and access to printer-friendly version]
 
Healthy Deals Dept.
FREE Omega-3 Salmon Oil Capsules!
Act soon to receive a free bottle of Salmon Oil Capsules ... offer expires September 30, 2008.

Click for full story and printer friendly version

Vital Choice Salmon Oil is a very unusual Omega-3 supplement ... in very good ways!

 

Standard fish oils are made by chemically refining oil pressed from every part of commodity fish chosen for low cost, not high quality.

 

In contrast, Vital Choice Salmon Oil is a whole food omega-3 supplement that contains 100% unrefined, micro-filtered oil from wild, pure Alaskan Sockeye Salmon.

 

Its highly unusual source, production methods, and nutritional attributes make it a rare and powerfully health-promoting omega-3 supplement.

 

We’d like to offer you a chance to try our whole, natural, unrefined wild Alaskan Sockeye Salmon Oil … at no cost!

 

Just place a qualifying order to receive a FREE 90-capsule bottle.

 

Get your Free Wild Alaskan Salmon Oil in 3 easy steps:

 

  1. Fill your Shopping Cart until the total reaches $150 or more.
  2. Enter the code OMEGA in the Gift Code box under your Cart.
  3. Click the Checkout button under your Cart.

We will add a 90-count bottle of Salmon Oil Capsules – a $24.00 value – to your Cart ... at no charge!

 

You will also receive FREE SHIPPING, which applies to all orders of $99 or more.

 

Terms and Conditions:

  • Offer is limited to one 90-count bottle (product code NSC201) per account and shipping address.
  • Offer expires at 12:00 midnight Pacific Time on Tuesday, September 30, 2008.
  • If you are not registered as a customer, you will be directed to create an account after you click the checkout button.

Each bottle contains 90 fish-gelatin capsules … a 30-day supply when used as suggested (3 capsules per day).

 

And each capsule contains 1,000 mg of pure, unrefined, lab-tested wild Alaskan Sockeye Salmon Oil.

 

About Vital Choice Sockeye Salmon Oil

Our wild Salmon Oil stands head and shoulders above standard, chemically refined fish oils.

 

It comes from Alaskan Sockeye Salmon, which are processed a few steps from where the fresh fish are offloaded within hours of harvest.

 

Our oil is extracted from Salmon heads (as opposed to carcasses and entrails like most fish oils), then micro-filtered and encapsulated in its whole, balanced form.

 

This complex whole food supplement includes ample amounts of omega-3s and retains all of the ...


[FULL STORY]
 
Radio Cooks Dept.
Vital Choice Salmon Serves “The Splendid Table”
Our Alaskan Sockeye will be served at an event featuring the host of public radio’s acclaimed food and cooking show

Click for full story and printer friendly version

If you live anywhere near Minneapolis and enjoy The Splendid Table on public radio, read on.

 

Award-winning show host Lynne Rossetto Kasper and her producer Sally Swift will be at the Room & Board home goods store in Edina, Minnesota on Thursday, October 2 at 7:00 p.m.

 

The ladies will discuss the art of gathering and share favorite stories and the inspiration behind their latest book, How to Eat Supper, while the 300 expected guests sip wine and enjoy refreshments – including Vital Choice Sockeye Salmon and samplings from recipes in the book.  

 

Space is limited, so reserve a space now by registering online.

 



About The Splendid Table

Lynne Rossetto Kasper's The Splendid Table was named “1999 Best National Radio Show on Food” by the ...


[Click for full story and access to printer-friendly version]
 

Vital Choice Mail Box
Farmed vs. Wild Salmon: Answers to a Customer’s Questions
Concerns center on purity and how to know you’re getting the real, wild thing
by Randy Hartnell

Click for full story and printer friendly version

I received this letter recently from a concerned customer, concerning the common practice of selling farmed Salmon labeled “wild” and the relative healthfulness of farmed and wild Salmon.

 

Here’s his letter, followed by my response:

______________________________________________

 

Dear Vital Choice:

Can anyone please tell me why the federal government allows the farming of Salmon when it is known to cause cancer?

 

I know that eating the wild Salmon is the healthiest fish and of course a lot better than eating steak or chicken but I now wonder how can I possibly eat the proper wild Salmon at a restaurant when the restaurant tells me its wild. How can I be sure?

 

I had been purchasing Whole Foods frozen wild Sockeye Salmon and now I am wondering if that is really wild.

 

What do you suggest to help me out here since I usually eat out more than eat in?

 

 

I’d love to hear your suggestions. Thank you very much in advance.

 

Mark

______________________________________________

 

My response

 

Hi Mark,

 

Thanks for writing to express your concerns.

In the past few months I’ve traveled to conferences in Baltimore, Denver, Boulder, and Phoenix, each time encountering farmed Salmon being sold as wild.

 

Supermarkets and restaurants can be a “minefield” for seafood consumers, and we take pride in offering safe and reliable alternatives.

 

Our deep commitment to doing so is the reason we’ve won the endorsement of so many health and wellness leaders who’ve come to know us and our products.

 

The wild Sockeye Salmon you find at Whole Foods is likely to be genuine, though the quality will vary depending on how long it sat in the hold of a boat before being processed and frozen, and how long it’s been thawed and exposed to light and air. 

 

Large retailers generally purchase wild Salmon from fisheries where the Salmon are not handled as carefully

 

The healthy omega-3 polyunsaturated fats in Salmon are highly unstable and begin to oxidize and go rancid relatively quickly once exposed to the air.

 

This explains why so much supermarket seafood tastes “fishy,” and why so many people think they don’t ...


[Click for full story and access to printer-friendly version]
 
Dept. of Healthy Deals
FREE Omega-3 Salmon Oil Capsules!
Act soon to receive a free bottle of Salmon Oil Capsules ... offer expires September 30, 2008.

Click for full story and printer friendly version

Vital Choice Salmon Oil is a very unusual Omega-3 supplement ... in very good ways!

 

Standard fish oils are made by chemically refining oil pressed from every part of commodity fish chosen for low cost, not high quality.

 

In contrast, Vital Choice Salmon Oil is a whole food omega-3 supplement that contains 100% unrefined, micro-filtered oil from wild, pure Alaskan Sockeye Salmon.

 

Its highly unusual source, production methods, and nutritional attributes make it a rare and powerfully health-promoting omega-3 supplement.

 

We’d like to offer you a chance to try our whole, natural, unrefined wild Alaskan Sockeye Salmon Oil … at no cost!

 

Just place a qualifying order to receive a FREE 90-capsule bottle.

 

Get your Free Wild Alaskan Salmon Oil in 3 easy steps:

 

  1. Fill your Shopping Cart until the total reaches $150 or more.
  2. Enter the code OMEGA in the Gift Code box under your Cart.
  3. Click the Checkout button under your Cart.

We will add a 90-count bottle of Salmon Oil Capsules – a $24.00 value – to your Cart ... at no charge!

 

You will also receive FREE SHIPPING, which applies to all orders of $99 or more.

 

Terms and Conditions:

  • Offer is limited to one 90-count bottle (product code NSC201) per account and shipping address.
  • Offer expires at 12:00 midnight Pacific Time on Tuesday, September 30, 2008.
  • If you are not registered as a customer, you will be directed to create an account after you click the checkout button.

Each bottle contains 90 fish-gelatin capsules … a 30-day supply when used as suggested (3 capsules per day).

 

And each capsule contains 1,000 mg of pure, unrefined, lab-tested wild Alaskan Sockeye Salmon Oil.

 

About Vital Choice Sockeye Salmon Oil

Our wild Salmon Oil stands head and shoulders above standard, chemically refined fish oils.

 

It comes from Alaskan Sockeye Salmon, which are processed a few steps from where the fresh fish are offloaded within hours of harvest.

 

Our oil is extracted from Salmon heads (as opposed to carcasses and entrails like most fish oils), then micro-filtered and encapsulated in its whole, balanced form.

 

This complex whole food supplement includes ample amounts of omega-3s and retains all of the ...


[Click for full story and access to printer-friendly version]
 

Vital Recipes
Poached Salmon with Greens and Mustard Sauce

Today’s simple, easy, quick recipe combines the fresh, zesty flavors of herbs, mustard, and cress.

 

Together, they provide the perfect complement to wild Salmon.

 

If you use chicken or vegetable broth in place of water to poach the Salmon, choose low-sodium varieties without MSG or its many aliases. (For a list of the guises under which MSG hides, see “MSG Linked to Obesity in Landmark Study”.)

 

Poached Salmon with Greens and Mustard Sauce

This healthy fish supper features refreshingly spring-life flavor welcome any time of year.

Serves two.

 

2 skinless wild Alaskan Salmon fillet portions

Chicken or vegetable broth (optional)

2 Tbsp tarragon, chopped

2 Tbsp flat-leaf parsley, chopped

2 tsp Dijon mustard

2 Tbsp white wine vinegar

2 Tbsp organic extra virgin olive oil

Watercress (or spinach)

Red or new potatoes (optional)

 

  • Bring a shallow pan of water or low-sodium chicken broth to a simmer.
  • Add the Salmon to the pan, cover and cook for 7-8 minutes, until just opaque in the center.
  • Place all other ingredients in a small food processor and blend until smooth (if it's too thick, add a splash of water or broth).
  • Lift the Salmon out of the water and drain.
  • Serve the Salmon with potatoes, watercress and the sauce -- and perhaps red or new potatoes (in season), cooked to your liking.

 

Per serving (excluding potatoes and watercress)

362 calories, protein 29g, carbohydrate 1g, fat 26.9 g, saturated fat 4.6g, fiber 0.3g, salt 0.55 g


[Click for printer-friendly version]

A Vital Community Connection 
Vital Choice contributes a portion of its net profits to the Weil Foundation, Raincoast Research Society, the Live Strong Foundation, The Monterey Bay Aquarium, the Natural Resources Defense Council, and other causes devoted to improving the health and well being of people and the planet that sustains us.


Subscribe to Vital Choices!

To subscribe to our newsletter, just enter your email address in the box below.
You can expect to receive one or two newsletters each week.
We will never provide your infomation to any third party.


Your Email Address:

Add Remove
Send As HTML

Published by Vital Choice Seafood
Copyright © 2008 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease. Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
TELL A FRIEND
RSS Feed
Powered by IMN