Vital Choices Newsletter

Monday, October 6, 2008 Issue 235   VOLUME 5 ISSUE 235  

Table of Contents

FREE Salmon Sausage!
Vital Choice Invited to Zoo Vets’ Conference
Surprise! Omega-3s May Exert Antioxidant Impacts
Pan-Roasted Salmon or Halibut with Tomato Vinaigrette

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NEW! Seared Albacore "Tataki"


In Japanese, “tataki” means sushi-grade fish that's been quick-seared on the grill, leaving all but the exterior uncooked.

Folks who tried an advance taste of our Tuna Tataki say we hit the ball out of the culinary park!

 

Giving them the Tataki treatment sparks our luscious Albacore loin pieces with a special smoky succulence. Like all of our flash-frozen fish, our new Tuna Tataki is of the highest quality and guaranteed 100% sushi-safe.


NEW! Luscious Sablefish Nova Lox


Customers love our flash-frozen Sablefish portions and lightly hot-smoked (uncooked) Oven-Ready Sablefish portions.

 

But we also cold-smoke slices of luscious, brine-cured Sablefish to create a sinfully scrumptious, ready-to-eat treat that’s perfect for bagels, brunch buffets … or any way you'd serve Salmon Lox.

 

The ravishing richness of wild Alaskan Sablefish stems from the abundant fat – including ample omega-3s – that Sablefish accumulate as insulation against their frigid, deep-water environs.


Naturally, our
Sablefish Nova Lox is certified kosher (Square K) and contains no nitrites, artificial additives, or artificial preservatives … just Wild Alaskan Sablefish, salt, sugar, spices, and natural wood smoke.

 

Wild Alaskan Sablefish fishery is certified sustainable by the Marine Stewardship Council.


Alaskan Fisherfolks' Favorite Salmon!

Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.

These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.

 

And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.

 

Our flash-frozen portions come vacuum-sealed for superior quality and convenience.

Certified Kosher by EarthK.


Ventresca: The World's Top Canned Tuna


Sushi aficionados know that “toro”—the rich, velvety meat from the belly—is the crème de la crème of tuna.

 

Italians know the same cut as Ventresca, and connoisseurs have long prized this culinary treat as the tastiest and most tender part of the tuna.

 

Vital Choice certified-kosher Ventresca comes from our small, sustainably harvested, minimal-mercury albacore tuna, and is packed in organic extra virgin olive oil with a pinch of natural sea salt. 


Shop by Clicking or Calling!

Click direct to a Product (below) ... 
... or Call us, toll-free, 7 days a week, 24 hours a day, at 1-800-608-4825.

Wild Seafood
Alaskan Salmon
Smoked Salmon & Sablefish 
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Alaskan Halibut
Alaskan Scallops
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Alaskan Red King Crab
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Canned Salmon, Tuna, & Sardines
Salmon Dog Treats

Sockeye Salmon Oil

Capsules or Liquid

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To get a free Catalog, click here, or call us toll-free at 1-800-608-4825.

The Only Fish Oil True to Nature



Vital Choice Salmon Oil (top left) vs. two standard fish oils

Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, derived from fish of varying quality, our naturally pure Sockeye Salmon Oil does not need to be chemically refined. (Its purity and potency are certified by NSF.)

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and 30-plus fatty acids natural to whole Sockeye Salmon. 

And the rich orange-red hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council (www.msc.org).

Last but not least, we encapsulate our Salmon Oil in fish gelatin (not bovine or porcine), and offer smaller softgels (500 mg)and liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels.


Go Vital Green™
at Vital Choice!


Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program, designed to do 3 things:

 

1) Fight global warming by offsetting the impacts of shipping.

 

2) Enable recycling of foam shipping cubes via our innovative FREE program.

 

3) Support seafood sustainability and promote a green partnership with our customers.

 

To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.


Vital Choice Invited to Zoo Vets’ Conference
Our Salmon Oil’s support to an ailing whale led to more successful uses … and an invitation to attend the zoo vets’ annual conference
by Craig Weatherby and Randy Hartnell

Click for full story and printer friendly version

Last year, we reported on our unique experience with Beethoven … the whale, that is, not the composer.

 

Beethoven the beluga whale was living at Point Defiance Zoo & Aquarium in Tacoma, Washington, when he fell seriously ill.

But Beethoven enjoyed a complete recovery, with Vital Choice Sockeye Salmon Oil supplement playing a prominent role in his nutritional program.

 

In fact, his caretakers considered our whole, unrefined, certified-pure Salmon oil a key supporting element in Beethoven’s recovery.

 

This account comes from last year’s zoo press release:

“‘He’s made a complete recovery,’ said Dr. Allison Case, associate veterinarian for the Zoo. Part of his treatment involved hand-feeding him gruel laced with calorie-rich salmon oil for nutrition and to help him gain weight.” (PDZA 2007)

 

To read the full story – including our interview with Dr. Case – see “Salmon Oil Aids in Recovery of Beluga Whale”.

 

Broader animal benefits

Their successful experience with our Salmon Oil led the Point Defiance veterinarian team to try it with other creatures.

 

In particular, they’ve raved about our Salmon Oil’s salutory effects on polar bears.

 

One of the polar bears had a painful split paw pad that wouldn’t heal …


[FULL STORY]
 
Delicious Deals Dept.
FREE Salmon Sausage!
Enjoy free Savory Country Style Patties with a qualifying purchase; Act now … offer expires October 26.

Many people love the spicy seasoning in country-style pork sausage.

But this traditional breakfast treat has several drawbacks,
including artificial additives and other unhealthful ingredients, the documented risks of red meat, and the inhumane, polluting practices associated with factory farms.

 

We’d like to offer you a chance to try a superior alternative ... our all-natural, Savory Country-Style Salmon Sausage … at no cost!

 

Just place a qualifying order to receive a FREE package of six succulent patties.

 

Get your free Savory Salmon Sausage in 3 easy steps:


Click for more info

 

  1. Fill your Shopping Cart until the total reaches $160* or more.
  2. Enter the code SAVORY in the Gift Code box under your Cart.
  3. Click the Checkout button under your Cart.

We will add a box of six Savory Salmon Sausage patties – a $25.00 value – to your Cart at no charge! 

 

You will also receive FREE SHIPPING, which applies to all orders of $99 or more.

 

Terms and Conditions:

  • *Order must total $160.00 and include $70.00 worth of frozen items (to prevent thawing).
  • Offer is limited to one six-pack of Savory Salmon Sausage (product code FSS406) per account and shipping address.
  • Offer expires at 12:00 midnight Pacific Time on Sunday, October 26, 2008.
  • If you are not registered as a customer, you will be directed to create an account after you click the checkout button.

All natural sausage, sustainably harvested wild Alaskan Sockeye

Our all-natural patties contain 99% wild Alaskan Sockeye Salmon, with no fillers.

 

From freezer to table, very fast

Remember that Sockeye Salmon is relatively lean and will dry if overcooked.

These methods work well
:

 

To Pan Fry Thawed Patties
Cook stovetop in a sauté pan 5-7 minutes, turning once.

To Pan Fry Frozen Patties

Cook stovetop in a sauté pan, covered, over medium heat for about 10 minutes, turning once. Remove pan from heat, still covered, and let the patties sit for 2 minutes before serving.

To Bake Frozen Patties

Add a touch of oil, broth, wine or water to the pan and bake the frozen patties, covered, for 10 minutes at 400 degrees.

The ingredients couldn’t be simpler or more healthful:

Wild Alaskan Sockeye Salmon, organic herbs and spices, organic arrowroot powder, natural sea salt, and water.

 

And our Salmon Sausage patties offer these features and benefits:

 

• Gluten-free

• Certified Kosher “Square K”

• Seasonings certified organic by Oregon Tilth, Inc.

• Certified sustainable wild Alaskan Salmon (Marine Stewardship Council)

• No nitrites, nitrates, MSG, soy, corn, wheat, eggs, dairy products, or sugar

 

Dr. Andrew Weil's key creative role

Almost since our beginnings, we’d considered offering a salmon-based alternative to pork sausage … but it took the persuasive powers and culinary skills of bestselling health advisor Andrew Weil, M.D., to bring this appealing idea to full fruition.

 

Dr. Weil created perfect blends of herbs and spices in his own home kitchen, and, after painstaking efforts to perfect their filler-free texture, we introduced our first variety in 2006.

 

Our Savory Country Style Sausage was an immediate hit, and it was soon followed by two more succulent, vivacious varieties based on seasoning blends created by Dr. Weil: Spicy Italian Style and Spicy Chorizo Style.

 

This trio of distinctive tastes provides choices to suit most any occasion or recipe calling for sausage … from omelets and quiche to soups, stews, pasta, paella, jambalaya, and pizza.


[Click for printer-friendly version]

Surprise! Omega-3s May Exert Antioxidant Impacts
Omega-3s from fish oxidize quickly when exposed to air, but are safe in the body, where they appear to blunt oxidation
by Craig Weatherby

Click for full story and printer friendly version Fanciful factoids like this one, found on a Web site selling dietary supplements, appear all too frequently:


“Many people take fish oil supplements daily. However, research has shown that this can actually cause more free radicals to be released.”

 

We can only hope that groundless assertions like this don’t deter anyone from the most promising – and studied – nutrients of the past decade: the long-chain omega-3 fats in fish oil.


Recently, we reported on a review of the medical literature, which exploded the myth that fish oil presents a bleeding risk because of its abundant omega-3s. (See “Can Fish Oil Cause Bleeding Risks?
”.)

 

Key Points

  • Fish-derived omega-3s do not increase levels of free radicals in the body significantly, based on the results of laboratory and clinical tests.
  • Recent test tube results suggest that omega-3s may act as antioxidants in the body, more effectively than the omega-6 fats that dominate American diets.
  • Claims that omega-3s generate free radicals in the body rest on the irrelevant susceptibility of omega-3s to oxidation outside the body.

Today, we’ll tackle another baseless fear.

 

Birth of a myth

There is no evidence that taking omega-3 fish oil creates significant amounts of free radicals in the body.

 

Yet this myth, born from unexamined assumptions, keeps getting repeated by careless commentators.

 

This misunderstanding stems from the fact that omega-3s are highly unsaturated fats, and as such will oxidize quickly when exposed to air.

 

Indeed, the susceptibility of a fatty acid to oxidation outside the body is largely dependent on its degree of un-saturation. (Lard, which is very high in fully saturated fats, resist rancidity for weeks or months at room temperature.)

 

However, animal and test tube studies suggest that highly unsaturated fats – including omega-3s – are not susceptible to oxidation inside the body.

 

Before reviewing the evidence that omega-3s do not create free radicals – and may actually act as free-radical suppressing antioxidants in the body – we should start with some basic facts:

 

  • Oxidation is a chemical reaction in which the double bond on a fatty acid molecule reacts with oxygen to produce a variety of chemical byproducts, including the unstable oxygen compounds called free radicals.

    Our Salmon Oil’s
    natural, orange antioxidant

    Makers of fish oil supplements invariably add some vitamin E to control free radicals present in the oil when it is encapsulated.

     

    If a fish oil was processed carefully, there should be few, but left unchecked, free radicals will gradually create more of themselves over time.

     

    We have no need to add an antioxidant like vitamin E, because, unlike all standard fish oils – including refined Salmon oils – our whole, unrefined Salmon Oil features an extra-potent, bright-orange carotene-class antioxidant pigment called astaxanthin, which wild Sockeye absorb from the zooplankton they eat.

     

    The naturally occurring astaxanthin in our Sockeye Salmon Oil is up to 100 times more powerful than vitamin E, which is used in most standard fish oils.

     

    Fish oils are routinely tested for levels of oxidation, and our unrefined Salmon Oil just passed a regular, independent oxidation test with flying colors, coming in well under the industry standard. (See “What is the peroxide value of your Salmon Oil?” on our FAQ page.)

  • If created (or ingested) in numbers that overwhelm the body’s internal “antioxidant network” (and any food-borne antioxidants), free radicals will damage cells.
  • Oxidation of fats and other compounds in human cells damages DNA and causes inflammation, cancer, cardiovascular disease, senility, and overall aging.
  • Oxidation destroys the nutritional value of omega-3 and omega-6 unsaturated fats, and results in the off-flavors associated with rancidity.

As we’ve said, unsaturated fats are susceptible to oxidation outside the body, but appear far less susceptible to oxidation in a living cell or body.

 

A recent research paper affirms this dichotomy and suggests that omega-3s may actually help suppress the formation of free radicals in the body.

 

Let’s review that test tube study … and the results of three clinical trials, which support the safety and value of dietary omega-3s from fish and fish oil with regard to free radicals.

 

Omega-3s as antioxidants

Earlier this year, French researchers at the University of Pierre and Marie Curie published the results of a study in human arterial cells (Richard D et al. 2008).

 

They probably chose to study the effects of omega-3s in arterial cells because they’re where cardiovascular disease starts … and can be slowed or prevented.

 

In particular, the French team tested human aortic endothelial cells, taken from the lining of the largest artery in the human body.

 

The researchers exposed the artery cells to different fatty acids – including omega-3s, omega-6s, and saturated fats – and looked for the effects that each type of fat would have on creation of free radicals.

 

They also measured the effects that each fat had on creation of the two types of free radicals: oxygen- and nitrogen-based

 

Compared with exposing cells to saturated, monounsaturated, or omega 6 polyunsaturated fatty acids, exposing the artery cells to omega-3s resulted in creation of fewer oxygen radicals and fewer nitrogen radicals.

 

The antioxidant effects of omega-3s were greatest on oxygen radicals, which, compared with nitrogen radicals, wreak much greater havoc in the body.

 

Based on these results, the French scientists proposed that omega-3s act as indirect antioxidant agents in vascular endothelial cells, “… hence diminishing inflammation and, in turn, the risk of atherosclerosis and cardiovascular disease.”

 

In other words, instead of creating free radicals and increasing oxidation in the body, their experiment indicates that omega-3s are strong allies against oxidation of artery cells.

 

Dietary fish oil does not need an antioxidant clean-up crew

As we said at the outset, many sources assert – based on the exceptional vulnerability of omega-3s to oxidation outside the body – that it is necessary to take antioxidants along with omega-3 fish oil.

These misguided folks presume that omega-3s get oxidized easily in the body, which certainly would create free radicals.

 


Rosemary Wander, Ph.D.

But the outcomes of two studies at Oregon State University – both led by Rosemary C. Wander, Ph.D. – demonstrated that people who consume omega-3s do not show significantly increased levels of free radicals.

And, significantly, this was true whether or not people took vitamin E – an antioxidant with special ability to protect fats – at the same time.

 

In one clinical trial, 46 postmenopausal women were divided into groups. Some took fish oil alone, and some took fish oil along with varying amounts (100 to 400 mg) of vitamin E (Wander RC, Du SH 2000).

 

The fish oil supplements contained relatively high doses of omega-3s … 2.5 grams of omega-3 EPA plus 1.8 grams of omega-3 DHA.

 

The results showed no clinically significant increase in free radicals after taking fish oil, and no difference between taking fish oil alone or with vitamin E.

 

As they wrote ...


[Click for full story and access to printer-friendly version]
 

Vital Recipes
Pan-Roasted Salmon or Halibut with Tomato Vinaigrette
Click for full story and printer friendly version

Today’s recipe is adapted from one by Ted Allen, culinary guru for the Bravo channel show “Queer Eye for the Straight Guy”, who taught it on an episode and then included it in his cookbook, The Food You Want to Eat.

 

(The photo here is of Ted making this recipe at the Baltimore Chefs and Wine Experience '08.)


Cumin adds a subtle but important flavor note. This key constituent of Indian, Middle Eastern and Mexican cooking is good source of iron and offers bountiful health benefits:

 

Like the fennel seeds in this recipe, cumin seeds are traditional digestive aids that may stimulate the secretion of pancreatic enzymes necessary for proper digestion and nutrient assimilation.

 

The potent antioxidant phenols in cumin reduce activation of Nf-kappaB: a pro-inflammatory “nuclear transcription factor” linked to inflammation-related conditions including cancer, cardiovascular disease, diabetes, allergy, asthma, arthritis, and Alzheimer's disease.

 

Cumin also appears to boost the efficiency of the liver's detoxification processes.

 

Pan-Roasted Salmon (or Halibut) with Tomato Vinaigrette

You can use any variety of wild Salmon, or substitute Halibut if you wish. 


1 pint grape tomatoes, halved

1 medium shallot, thinly sliced

2 Tbsps balsamic or red wine vinegar

Sea salt

3 Tbsps organic extra virgin olive oil

4 (6 oz each) wild Alaskan Salmon fillet portions or 6oz Halibut portions

Organic ground black pepper

1/2 teaspoon ground organic cumin

1/2 teaspoon organic fennel seed

1 Tbsp minced fresh parsley

1 Tbsp chopped fresh basil

 

Preheat the oven to 425 degrees F.

  • In a bowl, toss the tomatoes with the shallot, vinegar and 1/2 teaspoon of salt.
  • In a medium ovenproof skillet, heat 1 Tbsp of the olive oil. Season the Salmon with salt and pepper and add it to the skillet. Cook over moderately high heat until well-browned on the bottom, about 3 minutes. Carefully flip the fillets.
  • Transfer the skillet to the oven and roast until the Salmon is cooked through, about 5 minutes. Transfer the fish to plates and pour off any fat in the skillet.
  • Place the skillet over moderate heat and add the tomato mixture along with the pepper, cumin, fennel seed, and the remaining 2 Tbsps of olive oil. Cook, scraping up any bits stuck to the skillet, until the tomatoes just soften, about 2 minutes.
  • Pour the sauce over the Salmon, sprinkle with the parsley and basil and serve immediately.

[Click for printer-friendly version]

A Vital Community Connection 
Vital Choice contributes a portion of its net profits to the Weil Foundation, Raincoast Research Society, the Live Strong Foundation, The Monterey Bay Aquarium, the Natural Resources Defense Council, and other causes devoted to improving the health and well being of people and the planet that sustains us.


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Published by Vital Choice Seafood
Copyright © 2008 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease. Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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