Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.

These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.

And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.

Our flash-frozen portions come vacuum-sealed for superior quality and convenience.

Certified Kosher by EarthK.

When: Friday, November 7 through Sunday, November 9
Where: Hyatt Regency San Francisco Airport, Burlingame, California
What: Click here to learn more.
How: Click here to register.

supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

• Smaller Softgels (500 mg)
• Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
• Lemon-Flavored Salmon Oil for folks who experience bounce-back.

Vital Choice Salmon Oil (top left) vs. two standard fish oils

We’re pleased to announce another all-natural, certified-sustainable Shrimp delight!

Wild Oregon Pink Shrimp are renowned for their sweet, delicate flavor and firm texture.

Their small size and pre-cleaned, pre-cooked preparation makes them ideal for fast meals like salads, omelets, or pasta.

We think you'll be pleased by their fine flavor, extra ease, all-natural status, and sustainable provenance.

We went all the way to Portugal to find the world's finest Sardines. They're custom packed for us in organic extra-virgin olive oil by a family that's been at it for more than a century. And we select only the richest sardines, caught at their peak of omega-3 content.

Available in 4 varieties: Olive Oil pack, organic Tomato Sauce, Spicy (a single organic red chili pepper!), and No Salt Added versions. Pull top cans. Certified Kosher by Earth Kosher (Full Oversight).
 

“Just wanted to tell you that those are the BEST sardines I have ever eaten. They are well worth the extra money. Of course, why would I think the sardines would be any different from all the other tasty and high quality fish you offer?”

--Jean Singer, Eustis, FL

If you haven't tried our Wild Red Sockeye Salmon you're in for a treat, because it tastes much fresher than standard supermarket brands.

The rich, red color of the meat and oil is unlike any you're likely to have had before.

Our minimal processing methods ensure that you'll get the maximum amount of nutrients naturally abundant in Sockeye Salmon.

These include omega-3s, vitamin D, and astaxanthin: the super-potent carotene-class antioxidant that gives the oil brimming in every can of Wild Red its bright orange-red color. (The liquid in standard canned Salmon is pallid and watery by comparison.)
 

Choose Skinless-Boneless Wild Red, or Traditional Style with skin and soft edible bones for extra flavor and ample calcium.

Both kinds are available with salt (less than is added to most brands) or without added salt ... and several varieties come in EZ-Open pull-tab tops.

“You are providing a wonderful health-giving service to the planet with your business. And it is a pleasure to bring this information to my audience. It is also a pleasure to snap open these little cans of salmon and have an instant healthy meal!”

-- Christiane Northrup, M.D.

Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.  

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.
 

Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"!
 

Now, the results of a British study show that people with higher blood levels of vitamin B12 are six times less likely to experience brain shrinkage – a change associated with development of dementia – compared to people with lower B12 levels.

The title of the TV show “Northern Exposure” fits a recent, tan-related, controversy to a “T”.

Recently, Alaska Governor Sarah Palin took some ribbing for her installation of a tanning bed in the official residence.

Comics implied that she was driven by cosmetic considerations, and many people snickered at the seeming extravagance.

But folks like us, who live in the Pacific Northwest, know that our region’s lack of light – and Alaska’s far darker scenario – is no laughing matter.

In fact, lack of UV sunlight produces two serious health problems:

• Depression, in the form of seasonal affective disorder or SAD.
• Increased cancer risk, because the body makes anti-cancer vitamin D from UV sunrays.

This explains why tanning beds are commonplace in these parts, where they’re commonly prescribed by physicians for their anti-depression effects and vitamin D generating power.

Last month, dermatologists at the fourth international congress of the Society for Melanoma Research published review articles that overstated the evidence of cancer risks from tanning beds, and grossly understated the powerful anti-cancer effects of the vitamin D they create in users’ bodies.

Sadly, the media failed to challenge their assumptions and unfounded fears.

It seems likely that you can raise skin cancer risk by overdoing sun exposure or tanning beds.

But the risk of light-to-moderate tanning bed use appears very small, and it needs to be considered in the context of the likelihood of reductions in far more common killer cancers.

And recent research from Italy indicates that vitamin D generated by UV rays actually protects against melanoma.

Italians link melanoma risk to lack of vitamin D … not UV rays

Scientists at Italy’s University of Padova uncovered a likely link between higher melanoma risk and a genetic variation that impairs the ability of vitamin D to attach to cell receptors (Mocellin S, Nitti D 2008).

Scientists examined the existing scientific literature on the association between melanoma and common variants of a vitamin D receptor gene called Bsml.

 

Fish fit the vitamin D bill; Sockeye salmon stand out Certain fish rank among the very few substantial food sources of vitamin D, far outranking milk and other D-fortified foods. Among fish, wild Sockeye Salmon may be the richest source of all, with a single 3.5 ounce serving surpassing the US RDA of 400 IU by about 70 percent:   Vitamin D per 3.5 ounce serving* Sockeye Salmon  687 IU Albacore Tuna  544 IU Silver Salmon  430 IU King Salmon  236 IU Sardines  222 IU Sablefish  169 IU Halibut  162 IU   *For our full test results, click here.

Variations in the Bsml gene mean that people exposed to the same amount of UV rays will have different levels of vitamin D in their bodies.

In turn, this means that some people have more vitamin D-related protection against cancer than others.

The Italian team concluded that people with certain variants of the vitamin D receptor gene may be at increased risk for melanoma.

As they wrote, “These findings prompt further investigation on this subject and indirectly support the hypothesis that sun exposure might have an anti-melanoma effect through activation of the vitamin D system.” (Mocellin S, Nitti D 2008)

Previous research has shown that vitamin D has significant protective effects against the development of cancer, because it regulates cells growth, cell differentiation and cell death.

There’s also overwhelming epidemiological evidence that sun exposure, which triggers the body to produce vitamin D, exerts strong anti-cancer ...

Today’s recipe is very heart healthy, thanks to its omega-3-rich scallops and its antioxidant-rich hazelnuts and EV olive oil.

In 2003, the Food and Drug Administration (FDA) approved a health claim that linked nut consumption to a reduced risk of heart disease:

“Scientific evidence suggests, but does not prove, that eating 1.5 ounces per day of most nuts, such as hazelnuts, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.”

Hazelnuts are a rich source of nutrients that have cardioprotective benefits. These nutrients include vitamin E, folate, B vitamins, and arginine (an amino acid that relaxes blood vessels).

Hazelnuts also have one the lowest percentages of saturated fat (along with pinenuts and almonds) and they are one of the best nut sources of heart healthy monounsaturated fats.

Hazelnut Crusted Scallops with Fresh Mango Salsa

Prep time 20 minutes; Cooking time 4 minutes

Makes 6 servings

2 cups (2 large) mangos, peeled, pitted and cut into

1/4-inch cubes

3/4 cup (1 medium) avocado, peeled, pitted and cut into

1/4-inch cubes

1/2 cup corn, frozen, thawed, drained

1/2 cup red onion, finely diced

1/4 cup lime juice

2 Tbsp cilantro, fresh, chopped

24 Alaskan Weathervane Scallops, thawed, rinsed, patted dry

1/4 tsp organic ground black pepper

3/4 cup organic roasted hazelnuts, coarsely chopped

1 Tbsp organic extra virgin olive oil

• Mix mangos, avocado, corn, onion, lime juice, and cilantro in ...