Need last minute ideas for the holidays?  Give the gift of great taste and good health!

Each Vital Choice Gift Pack includes a handsome, personalized gift card.

NOTE: Order perishable Gift Packs (flash-frozen foods) early, to help ensure arrival before Christmas.

If you choose a Gift Pack containing non-perishable items, upgrade the entire gift order to 2nd Day Air.

Want to let your gift recipients choose for themselves? Our Gift Certificates offer a great option! Each one comes in a handsome envelope, and a gift tin of our popular Organic Seafood Marinade mix.

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Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.

These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.

And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.

Our flash-frozen portions come vacuum-sealed for superior quality and convenience.

Certified Kosher by EarthK.

supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

• Smaller Softgels (500 mg)
• Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
• Lemon-Flavored Salmon Oil for folks who experience bounce-back.

Vital Choice Salmon Oil (top left) vs. two standard fish oils

Earn rewards with our popular HealthWise “frequent shopper” rewards program … the more you spend, the more you get back!

Now, you can enroll anytime, and as always, it’s free!

To see how it works, click HERE.

Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.  

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.
 

Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"!
 

Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
"OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!"

Hundreds of Vital Choices readers responded to the essay and haiku contests we ran in recent years.

While words are wonderful, pictures have their own unique capacity to capture people, places, and emotions.
 

So we thought we’d make photos the subject of our next contest, whose theme is “Vital Moments, Vital Places”.

For example, a Vital Choice team member took the photo to the left with an iPhone. It shows his two granddaughters, with one about to enjoy a spoonful of our Sockeye Salmon Oil. (They've both been taking it ... and loving it ... since toddlerhood.)

We hope you will have fun with this ... and some of you will receive a tasty reward!
   

The folks who submit the top 3 entries will receive Vital Choice Gift Certificates:

1^st Place – $300 Vital Choice Gift Certificate.

2^nd Place – $200 Vital Choice Gift Certificate.

3^rd Place – $100 Vital Choice Gift Certificate.

10 runners up will receive $50 gift certificates.

Contest guidelines

Please portray the ways in which you, and those around you, use and enjoy sustainably produced Vital Choice foods.

You can stick close to home, or show yourself or others enjoying Vital Choice foods at work, play, or on the road.

Send us an image of your hiking buddy scarfing some Wild Red Sockeye on the trail, catch colleagues munching our Trail Mix at a meeting, or focus on a family feast featuring Vital Choice fish. (Thanksgiving is just around the corner.)

Or, send us photos that portray a meal or recipe based on Vital Choice foods.

The only limit is your imagination … we welcome photos with a sense of humor, and shots taken with an eye for the unexpected!

And we encourage you to send along your own caption ideas.

Contest Rules

• Submission deadline is Sunday November 30, 2008, at 12:00 midnight PDT.
• Maximum of 3 photo submissions per contestant. (Note the file-size restrictions and email instructions below.)
• Each photo must be original and include a Vital Choice product.
• Include the location of each photo.
• When possible and appropriate, please identify the people or ...

Last year, we reported surprising clinical results showing that people absorbed omega-3s better from whole salmon than from standard fish oil supplements.

For more on that, see “Salmon Beats Fish Oil for Absorption of Omega-3s”. (This finding may or may not apply to our whole, unrefined Sockeye Salmon Oil, whose fat profile closely matches that of wild salmon.)

Now, an international research team reports that –  compared with people who took standard fish oil supplements – overweight people who ate salmon gained healthier blood fat profiles.

These findings fit the increasingly credible hypothesis that whole foods are generally superior to supplements. (See “Whole Foods Seen Superior to Supplements”.)

Here are the details.

Salmon worked better than fish oil for improving blood fats

Researchers from Spain, Iceland, and Ireland recruited 35 overweight or obese volunteers (Marqués M et al. 2008).

The volunteers’ average age was 33, and their average body mass index was 30.5 kilograms per square meter (kg/m2). By contrast, healthy BMIs range from 18.5 to 24.9 kg/m2.

The participants were placed on a specific lower-calorie, balanced diet for eight weeks, and were divided into ...

Last week, California Fish & Game biologists spied a giant King salmon on the banks of a creek that feeds the Sacramento River.

Weighing 85 pounds and measuring more than 4 feet long, it was the biggest salmon caught in California for almost 30 years. (It's shown in the picture accompanying this article.)

Last week's giant catch is more good news for the future of California’s wild salmon, which nearly disappeared last spring. (See “California Salmon Crisis Closes West Coast Fishery” and “Salmon Crisis Raises Cost and Supply Concerns”.)

The salmon fisheries off California and Oregon are very small compared with Alaska, which provides 95 percent of wild salmon – but they support many fishing families, and feed many folks on the West Coast.

The find is good news for two reasons:
 

First, the salmon appears to have spawned successfully, which means that its rare genetics will be passed down to its progeny.

Second, its unusual size affirms indications that 2008 has been the richest year of marine food production in more than 10 years.

That scarcity pummeled the salmon population from California to Oregon, but left wild Alaskan salmon unaffected, because they feed in areas far to the north.

Some blamed global warming, or low water in the Sacramento River basin, but most scientists say the crash was due to a scarcity of food in the ocean, caused by a shift in winds.

But this past spring, strong winds out of the northwest returned for the first time in three years.

This ocean bounty follows two summers of little upwelling in the ocean, resulting in meager rations for ...

We’ve reported before on the promise of omega-3-rich diets in diabetes ... and now there's more good news.

Population studies show lower rates of glucose intolerance and its eventual outcome – type 2 diabetes – wherever people consume large amounts of fish.

Almost certainly, the reason for this apparent reduced risk is the omega-3s in fish.

Controlled clinical studies show that consumption of marine omega-3s reduces heart risks in people with type 2 diabetes, without any adverse effects on blood sugar control or insulin activity (Nettleton JA, Katz R 2005).

And preliminary evidence suggests that for overweight people, increased consumption of omega-3s – along with reduced intake of saturated fat – may reduce the risk that impaired glucose tolerance will become type 2 diabetes.

Diets high in omega-3s are also associated with reduced risk of albuminuria, reduced inflammation, less oxidative stress, and less obesity.

For more on this topic, see “Diabetes Study Debacle: Can Fishy Nutrients Help?”, which contains links to prior articles on research into omega-3s and diabetes.

Fish linked to lower risk of diabetic kidney disease

An analysis of data collected from more than 22,300 middle-aged and older English men and women suggest that eating fish may reduce the risk of kidney disease pretty dramatically (Lee CT et al. 2008).

English researchers studied medical records of people who were part of a large European cancer study

Out of the 517 subjects who had diabetes – mostly type 2 or “adult onset” diabetes – those who reported eating fish twice a week were four times less likely to show the signs of kidney failure (albumin in their urine) compared with the diabetics who averaged less than one serving of fish per week.

As the authors concluded, “These findings merit confirmation in prospective studies and intervention trials and suggest that fish intake may ...