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Why Vital Choice?
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After more than 20 years as a fisherman sailing wild, pristine Alaskan waters, I founded Vital Choice as your direct connection to that world of health, purity, and sustainability.
Click here to learn about the Vital Choice Advantage ... the many reasons why renowned physicans like Drs. William Sears, Christiane Northrup, Stephen Sinatra, Andrew Weil, and Nicholas Perricone — call Vital Choice their favorite Salmon source.
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Shop Vital Choice 3 Easy Ways
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Visit Us at the "Smart Medicine" Symposium
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The Integrative Healthcare Symposium gathers the most influential and inspiring practitioners and healthcare professionals for a comprehensive education program in integrative medicine.
Visit us at Booth 517-519 for tasty samples … and a coupon for 15% off your next Vital Choice order.
WHEN: February 19-21, 2009
WHERE: Hilton New York, 1335 Avenue of the Americas, New York City
Keynote speakers include:
• Conference Chair Woodson Merrell, MD
• Jeffrey S. Bland, PhD, FACN, CNS
• Frank Lipman, MD
• Larry Dossey, MD
• Mark Hyman, MD
• Barbara Dossey, PhD, RN
• Gabrielle Roth
Come join us!
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World's Finest Fish Oil ... Whole and Unrefined
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Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon.
The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.
In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Smaller Softgels (500 mg) • Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels • Lemon-Flavored Salmon Oil for folks who experience bounce-back.

Vital Choice Salmon Oil (top left) vs. two standard fish oils
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Scrumptious Wild Salmon Sausage
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People seem to really love our Wild Sockeye Salmon Sausage, which comes in three succulent varieties: Savory Country Breakfast Style, Spicy Italian, and NEW Chorizo Style.
The ingredients couldn’t be simpler: just Wild Alaskan sockeye salmon, 100% organic herbs and spices, organic arrowroot, natural sea salt, and water. For tips on how to cook 'em from straight from the freezer, see our Web site.
“I just tried your new Country breakfast sausage for the first time … they are wonderful! I never thought a salmon sausage would be this good. Thanks!” — Dr. Bruce Felgenhauer
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Beautiful Wild & Organic Berries
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Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this: "OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!"
Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.
Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!
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Succulent Smoked Salmon!
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Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.
After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen. Thawed and served, they taste as though they came fresh out of the smoker.
Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"! "I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.
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Omega-3s Affirmed as Mood Lighteners
Three new studies support the idea that omega-3s enhance mood; Only women benefited in one study; Omega-3 EPA rivaled Prozac in another clinical trial
by Craig Weatherby
Mood is a matter of more than mere chemistry ... but there's ample evidence that nutrition can affect the way we feel.
The results of a new epidemiological study and two new clinical trials support prior findings, most of which link increased intake of omega-3s to reduced risk of depression.
In fact, an expert panel of the American Psychiatric Association concluded in 2007 that adequate intake of omega-3s may help people maintain a good mood. For more on that, see “Top Psych Panel Says Omega-3s Deter Depression, Bipolar Disorder”.
UNC study finds omega-3s lighten women’s mood, but not men's
Researchers from Chicago’s Feinberg School of Medicine, the University of North Carolina, and the University of California
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Key Points
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U.S. epidemiological study finds a 25-34 percent drop in depressive symptoms among women who consume higher levels of omega-3s.
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Canadian pilot clinical trial finds omega-3 EPA superior to placebo for women with mild depression.
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Anglo-Iranian pilot clinical trial finds omega-3 EPA as effective as Prozac. | joined to conduct an epidemiological study among 3,317 African-American and Caucasian men and women (Colangelo LA et al. 2009).
The average age of the participants at the start of the study was 35.
The researchers, led by Laura Colangelo, compared the participants’ reported dietary intakes of fish and long-chain omega-3s from fish oil (EPA and DHA) to the symptoms of depression measured using a standard test (Center for Epidemiological Studies Depression Scale).
Dr. Colangelo and her team reported that, for the population as a whole, higher intake of EPA, DHA, and EPA plus DHA were associated with a reduced risk of depressive symptoms after ten years.
Women showed more benefit, with those reporting highest intakes of fish reporting 25 percent less depressive symptoms.
Among women, the highest estimated intakes of EPA, DHA, and EPA plus DHA — based on the amounts and kinds of fish they reported eating — were associated with a 34, 34, and 29 percent reduction in risk, compared to women with the lowest average intakes.
However, the male participants did not report the same benefits. This could be due to differences in how men and women regulate mood. See “Women’s Mood-Control System May Differ from Men’s”.
The researchers noted that a study with rats suggested that omega-3s may increase dopamine levels, and thereby boost mood, while another mechanism may be linked to inflammation, which omega-3s tend to reduce or moderate.
As they wrote, “Our results are consistent with … other epidemiologic studies that have examined the association of fish intake or dietary omega-3s with depressive disorders or mental disorders. In addition, several small, randomized, double-blind trials found that adjunctive treatment with omega-3s improved depression.” (Colangelo LA et al. 2009)
Canadian clinical trial finds mood benefits
Researchers at Quebec’s Université Laval conducted a small placebo-controlled clinical trial in menopausal women.
The results, according to a Université Laval press release, “present the first evidence that omega-3 supplements are effective for treating common menopause-related mental health problems,” and show that “Omega-3s ease ...
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Discovery Points to New Omega-3 Cardio Benefit
Columbia University researchers uncover a new way in which omega-3s may enhance cardiovascular health
by Craig Weatherby
A few years ago, the U.S. FDA approved a qualified health claim for animal foods that contain long-chain omega-3s:
“Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.” (FDA 2004)
In 2000, FDA announced a similar qualified health claim for dietary supplements (i.e., fish or algae oil) containing EPA and DHA.
Fish, shellfish, algae, and eggs from chickens fed DHA are the only foods that provide substantial amounts of EPA and/or DHA.
Key Points
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Finding in mice reveals an important new way that omega-3s guard arteries.
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Finding adds a fifth protective mechanism to the four discovered previously.
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Only omega-3s from fish deliver the full benefits associated with this class of fats. |
Long-chain omega-3s (EPA and DHA) are the only kind the body actually uses.
The short-chain omega-3s in plant foods such as leafy greens, walnuts, and flaxseed do not have the same documented heart benefits. And the body only turns two to 10 percent of plant-source omega-3s into EPA and DHA.
Findings shed new light on omega-3s’ artery effects
It’s been thought that omega-3s reduce the risk of strokes, sudden cardiac death, and second heart attacks by doing four things:
- Lower blood triglyceride (fat) levels.
- Raise levels of “good” (HDL) cholesterol.
- Lower levels of all non-HDL cholesterol
- Reduce risk of arrhythmias
New evidence from Columbia University Medical Center expands our understanding of how fish-derived omega-3 fatty acids may reduce the risk of cardiovascular disease (Chuchun L et al. 2009).
In fact, their findings suggest a new, fifth way in which omega-3s reduce cardiac risks.
A team led by Richard J. Deckelbaum, M.D., found that in mice, a diet rich in omega-3s prevented accumulation of fat in the main artery (aorta) leaving the heart.
The beneficial actions of fish oil that block cholesterol buildup in arteries were observed even at high fat intakes.
The study involved three groups of mice, each fed a distinctly different diet:
- Balanced diet.
- Western-style diet high in saturated fat.
- Diet rich in omega-3 fatty acids from fish oil.
The Columbia University team found that the omega-3s in fish oil reduced the entry of LDL cholesterol into artery walls.
As a result, the mice fed fish oil collected much less cholesterol in their aortas.
They found that this effect was related to the ability of omega-3s to markedly decrease levels of ...
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Delicious Deals Dept
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FREE Sockeye Salmon or Sockeye Salmon Oil
Choose a free gift to go with your qualifying order: Top-grade skinless/boneless wild Sockeye or our whole, certified-pure wild Salmon Oil
To celebrate Valentine's Day, we’ve got two attractive bonus offers for your consideration.
What does wild salmon have to with romance? According to some studies, foods high in omega-3s may help fuel women’s amorous feelings. (See our report on this research.)
Today's special offers provide EITHER four wild Alaskan Sockeye Salmon 6-oz portions (plus a sampler of our Organic Salmon Marinade) — OR a bottle of our unrefined, certified-pure wild Alaskan Sockeye Salmon Oil — at no charge!
Place a qualifying order by Wednesday, February 11, 2009, and when you check out we'll add your chosen bonus gift.
Like all orders totaling $99 or more, your qualifying order will include Free Shipping.
Bonus Option #1 - Four Sockeye Salmon Portions + Marinade Add $125* or more to your cart and use the Promo Code LOVEFISH1
Four skinless 6-oz portions + Organic Salmon Marinade sampler (a $57 value)
*Total must include $60 of frozen items to ensure delivered quality.
Certified sustainable by MSC
Sockeye is our most popular wild Alaskan salmon offering! It’s rich in omega-3s and features a firmer texture and deeper flavor than other wild salmon. Our top-grade Sockeye comes from small-scale, “boutique” Alaskan fisheries, and is cleaned and flash-frozen within hours of harvest to preserve its rare, fresh-caught quality.
Bonus Option #2 - 90-count Wild Sockeye Salmon Oil Add $50 or more to your cart and use the Promo Code LOVEFISH2 One 90-count bottle (a $24 value)
Certified Pure (NSF) • Certified Sustainable (MSC) Straight from freshly harvested wild Alaskan sockeye salmon, our premium quality, certified pure fish oil is rich in omega-3s and the full complement of antioxidants and nutrients natural to wild Sockeye. The oil's bright orange hue comes from the potent antioxidant carotene pigments natural to sockeye (“red”) salmon ... a rare attribute the signals our unique omega-3 supplement's whole, unrefined nature.
TO GET YOUR FREE BONUS PRODUCT:
- Fill your Cart with products totaling the $ minimum required to receive the bonus you want.
- Enter the Promo Code for your desired bonus — LOVEFISH1 or LOVEFISH2 — in the Redeem My Code box under your Cart.
- Click the Checkout Button and proceed as usual. Your Free Bonus will appear in your cart on the order-review page, before you pay. As with all orders totaling $99 or more, qualifying orders will receive Free Shipping.
NOTE: You're welcome to take advantage of both offers, by placing two separate qualifying orders before our deadline.
To start shopping and get your bonus, go to VitalChoice.com or call toll-free 1-800-608-4825 ... your satisfaction is 100% Guaranteed!
Terms & Conditions
- Offer expires at 12:00 midnight Pacific Time on Wednesday, February 11, 2009.
- You must have an account to take advantage of our offer. If you don't have one, you'll be prompted to create one during checkout … it's fast and easy.
- One use of each gift code allowed per account and shipping address.
- Purchases are not eligible for our HealthWise frequent buyer rewards program.
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Valentine's Dinner Menu
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Salmon May use Magnetic Maps to find their Way Home
Long-standing mystery yields to new research; Salmon and sea turtles share epic journeys and unerring homing instincts
by Craig Weatherby
Sea turtles and salmon rank near the top of nature's most impressive navigators.
No matter how far they journey, both possess the uncanny ability to find a natal needle — their birthplace, that is — in a humongous oceanic haystack.
Salmon hatch in rivers, then migrate hundreds of miles out into the ocean before returning to their home river several years later to spawn.
Salmon return to the freshwater river of their origin to spawn, although some may stray to other nearby streams.
And some populations of sea turtles cross entire oceans and roam for more than a decade before returning to reproduce on their home beach.
The question of how marine animals migrate such vast distances to return to their own birthplace — sometimes bypassing other suitable locations along the way — has mystified scientists for more than a century.
Scientists speculate that natal homing evolved because individuals that returned to their home areas to reproduce left more offspring than those that tried to reproduce elsewhere.
Researchers have proven that once salmon get close to their birth river, a keen sense of smell guides the fish the rest of the way.
Sense of smell may explain how both creatures home in on their birth rivers and beaches.
But it has been unclear how they find their way close enough for smells or other aquatic cues — such as to guide them on the final, short legs of their epic journeys.
Marine biologists at the University of North Carolina summarized the conundrum in a recent article, in which they propose a magnetic solution to the mystery:
“Salmon are known to use chemical cues to identify their home rivers at the end of spawning migrations. Such cues, however, do not extend far enough into the ocean to guide migratory movements that begin in open-sea locations hundreds or thousands of kilometers away.
“Similarly, how sea turtles reach their nesting areas from distant sites is unknown. However, both salmon and sea turtles detect the magnetic field of the Earth and use it as a directional cue.” (Lohmann KJ et al. 2008)
Now, marine biologists at the University of North Carolina at Chapel Hill think they might have unraveled the secret of how salmon and sea turtles can get close enough to their ultimate goal for their “noses” to lead the rest of the way.
Magnetic explanation for homing accuracy
At the beginning of their lives, salmon and sea turtles may read the magnetic field of their home area and “imprint” on it, according to a new theory in the latest issue of the journal Proceedings of the National Academy of Sciences.
The Earth's magnetic field varies predictably across the globe, with every oceanic region having a slightly different magnetic signature.
By noting the unique “magnetic address” of their birthplace and remembering it, animals may be able to distinguish this location from all others when they are fully grown and ready to return years later, researchers propose.
As the authors wrote, “… we propose that salmon and sea turtles imprint on the magnetic field of their natal areas and ...
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Vital Recipes
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Rosemary Roasted Salmon
Today’s recipe features rosemary, whose heady, “piney” aroma makes it the perfect seasoning for grilled or broiled fish.
In the Middle Ages, rosemary’s apparent ability to fortify the memory transformed it into a symbol of fidelity known as the “herb of remembrance”.
In fact, rosemary’s phenolic compounds increase circulation to the head and brain, thereby improving concentration and memory, and also reduce systemic inflammation.
Rosemary is also shown to protect the liver, inhibit tumor activity, enhance digestion, and reduce the severity of asthma attacks.
But in this case, we’re content with the deep flavor it adds to an easy dish!
To serve two people, simply halve the proportions.
Rosemary Roasted Salmon
Makes 4 servings
4 (6 oz each) wild Alaskan salmon fillet portions
4 medium garlic cloves, minced
2 tablespoons organic extra virgin olive oil
1 tablespoon Dijon mustard
1 tablespoon organic chopped rosemary
1/4 teaspoon sea salt
1/4 teaspoon organic black pepper
Heat oven to 475°F.
- Place salmon, skin-side down, on small rimmed baking sheet.
- Combine garlic, oil, mustard and rosemary in small bowl. Sprinkle salmon with salt and pepper; spoon rosemary mixture over salmon. Refrigerate 10 minutes.
- Bake salmon 8 to 10 minutes or until it just begins to flake.
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Published by
Vital Choice Seafood
Copyright © 2009 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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