Vital Choices Newsletter
Monday, March 9, 2009 VOLUME 6 ISSUE 257  
In This Email ...
Top Holistic Docs Testify on Health Reform
Kids in US and Canada Deemed Omega-3 Deficient
FREE Scallops, Organic Fruits, and "Best Foods" Cookbook
Shanghai Halibut with Bok Choy

Delicious Deals


Shop Vital Choice
3 Easy Ways
 
 Click a link below
Try our e-Catalog
Call 800-608-4825
 
 
Gifts
 
Wild Seafood
 
Sockeye Salmon Oil
 
Organic Foods
 
Sampler Packs, Specials, Extras
 
Try our paperless, clickable e-Catalog or request a free paper Catalog.

Superior Sockeye, Selected from Small Fisheries

Our wild Alaskan Sockeye Salmon offers special appeal to those—like many of us here at Vital Choice—who like their wild salmon firm and flavorful.

These sustainably harvested fish are a super-healthy source of protein, rich in long-chain omega-3 essential fatty acids, and potent natural antioxidants.

 

And sockeye is a nearly unrivalled food source of bone-saving, cancer-curbing vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.

 

Our flash-frozen portions come vacuum-sealed for superior quality and convenience.

Certified Kosher by EarthK.


Deep Red Oil Signals Superior Canned Sockeye


If you haven't tried our Wild Red Sockeye Salmon you're in for a treat, because it tastes much fresher than standard supermarket brands.

 

The rich, red color of the meat and oil is unlike any you're likely to have had before.

Our minimal processing methods ensure that you'll get the maximum amount of nutrients naturally abundant in Sockeye Salmon.

These include omega-3s, vitamin D, and astaxanthin: the super-potent carotene-class antioxidant that gives the oil brimming in every can of Wild Red its bright orange-red color.
(The liquid in standard canned Salmon is pallid and watery by comparison.)
 

Choose Skinless-Boneless Wild Red, or Traditional Style with skin and soft edible bones for extra flavor and ample calcium.

 

Both kinds are available with salt (less than is added to most brands) or without added salt ... and several varieties come in EZ-Open pull-tab tops.

 

“You are providing a wonderful health-giving service to the planet with your business. And it is a pleasure to bring this information to my audience. It is also a pleasure to snap open these little cans of salmon and have an instant healthy meal!”

-- Christiane Northrup, M.D.


World's Finest Fish Oil ... Whole and Unrefined



Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's 
purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council
.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

 Smaller Softgels (500 mg)
 
Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
 
Lemon-Flavored Salmon Oil for folks who experience bounce-back.



Vital Choice Salmon Oil (top left) vs. two standard fish oils


Smoky Succulence for Breakfast ... or Anytime!


Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.  

 

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.
 

Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and King Salmon "Candy"!
 

"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.

Why Vital Choice?

After more than 20 years as a fisherman sailing wild, pristine Alaskan waters, I founded Vital Choice as your direct connection to that world of health, purity, and sustainability.

Click here to learn about the Vital Choice Advantage ... the many reasons why renowned physicans like Drs. William Sears, Christiane Northrup, Stephen Sinatra, Andrew Weil, and Nicholas Perricone — call Vital Choice their favorite Salmon source.


Elegant Silver Salmon

Silver Salmon - also known as Coho - is the unsung culinary star of Alaska's wild harvest. 

Our Silver Salmon is wonderfully moist, despite having less fat and fewer calories than Sockeye or King.

(Although Silver is 30% leaner than Sockeye, it offers just as many omega-3s ... about 2,000 mg per 6 oz portion.)

Unlike our Sockeye and King, Vital Choice Silver Salmon portions come with the skin on one side, which helps keep them moist on the grill.

Certified Kosher by EarthK.


Kids in US and Canada Deemed Omega-3 Deficient
Researchers express concern over low intakes; Shortage undermines ability to achieve optimal health
by Craig Weatherby

Click for full story and printer friendly version
The omega-3s found only in fish and fish oil ─ called EPA and DHA − are essential to health at all stages of life.
 
For infants up to the age of three, DHA is required for proper development of the brain and eyes.
 
After that, both EPA and DHA are important for thinking, learning, and memory, and research suggests that they may moderate behavior.
 
Humans can make EPA and DHA from the plant-form omega-3 called ALA.
 
But this is a very inefficient process that can be further reduced by the excess omega-6 fat intake characteristic of North American diets, and by genetic or other factors.
 
(The major source of omega-6s are common vegetable oils ─ except olive, macadamia nut, and hi-oleic sunflower oils ─ and the many packaged and prepared foods containing these oils.)
 
This is why even the conservative American Dietician Association recommends that children get at least 351 mg of EPA/DHA per day.
 
Canadian study finds kids falling short
A recent study in Canadian children found a shortage of omega-3 fatty acids in their diets … and this highlights a similar shortfall in the diets of American kids.
 
Judging by the Dietary Reference Intakes set by the U.S. Institute of Medicine, almost four in 10 Canadian children (39 percent) are not taking in adequate amounts of omega-3 ALA, while almost eight in 10 (78 percent) do not consume adequate amounts of omega-3 EPA and DHA.
 
The Institute of Medicine set the minimum recommended intake for DHA+EPA at only 10 percent of the Dietary Reference Intake for ALA … a level considered low by many experts in the field.
 
Using the intake levels for long-chain omega-3s recently set by Australia and New Zealand, 49 percent of the children fell short. 
 
And, based on the recommendations of the American Dietician Association and the Dieticians of Canada (351 mg per day) 90 percent of the children in the study were deficient in omega-3 EPA/DHA
 
The study involved 41 children aged four to eight (25 girls and 16 boys).
 
A team led by Professor Emeritus Bruce Holub, PhD, collected and analyzed samples of the food and supplements the children consumed over the course of three days.
 
Duplicate samples of each food and supplement were analyzed for nutrients, including the long-chain omega-3s (EPA and DHA) found only in fish and fish oil, and the short-chain omega-3 (ALA) found in green plant foods and some nuts and seeds.
  
As the Ontario team concluded, “These results demonstrate a moderate shortfall in ALA intake in Canadian children and a … [larger] … nutrient gap for … [long-chain omega-3s] … including DHA, when comparing intakes for this population to suggested and recommended intakes.”
 
The researchers found that the median daily consumption of omega-3 EPA and DHA was only 31.5 mg, which is less than one-third of the daily intake recommended by the Institute of Medicine which (90 mg of omega-3 EPA/DHA).
 
American kids also deemed deficient
The U.S. Department of Health and Human Services says that the average ...

[Click for full story and printer friendly version]
 
Top Holistic Docs Testify on Health Reform
Andrew Weil, Mehmet Oz, and holistic colleagues tell key Senate committee why health care reform must integrate lifestyle-based prevention

Click for full story and printer friendly version
For the first time since 1993, Congress will try again to expand health care coverage in America.
 
This time, reformers have the backing of big American businesses, which pay employees’ health insurance … a burden not borne by most of their competitors abroad.
 
But as most observers note, expanding health coverage will be difficult and expensive unless we can cut administrative costs and reduce rates of preventable diseases.
 
The second of these two critical issues ─ cheap prevention versus costly treatment ─ was the focus of Congressional testimony delivered late last month by four leading physician-advocates of “integrative medicine”.
 
Dr. Oz with Oprah Winfrey
The testimony provided to Congress by Dr. Weil, Oprah fave Dr. Mehmet Oz, Dr. Mark Hyman, and Dr. Dean Ornish was preceded by their open letter to President Obama, regarding his health care agenda. See “Top Docs Urge Obama toward “Integrative” Medicine”.)
 
Our health care system focuses almost exclusively on very expensive, late-stage treatment of lifestyle diseases.
 
As Obama letter co-signer Dr. Andrew Weil told a U.S. Senate committee last month, “… we do not have a ‘health care’ system at all. Instead we have a disease management system that is deeply dysfunctional and getting more so by the day.”
 
Docs testify on integrative approach to cutting suffering and costs
What is integrative medicine?
The National Institutes of Health says that integrative medicine “combines mainstream medical therapies with complementary and alternative therapies for which there is some high-quality scientific evidence of safety and effectiveness.”
 
In other words, integrative medicine selects the very best, scientifically validated therapies from both conventional and alternative.
 
Contrary to popular belief, many conventional therapies, surgeries, and devices have never been subjected to clinical trials, and have no better claim to credibility than “alternative” treatments.
 
Likewise, many leading drugs lack evidence of efficacy, or they’ve not been proven to provide benefits substantially better than placebo pills … the very charge made against unproven “alternative” medical treatments.
 
For example, few people have even heard of the analysis of anti-depressant drug efficacy we reported last year … see “Prozac-Type Drugs Proven No Better than Placebo”.
On February 26, a key Senate health committee heard testimony from four leading practitioners of integrative medicine:
  • Andrew Weil, M.D., Director of the Arizona Center for Integrative Medicine at the University of Arizona, Tucson.
  • Mehmet Oz, M.D., Director, Cardiovascular Institute and Complementary Medicine Program, New York-Presbyterian Hospital, New York, NY.
  • Mark Hyman, M.D., Founder and Medical Director, The UltraWellness Center, Lenox, Massachusetts.
  • Dean Ornish, M.D., Founder and President, Preventive Medicine Research Institute, Sausalito, California.
You will find video testimony and their prepared remarks on a page at the Web site of the U.S. Senate Committee on Health, Education, Labor, and Pensions.
 
All four physicians offered their services to help re-craft federal policy along integrative medicine principles.
 
Committee co-chair Senator Tom Harkin of Iowa said he would involve the four physicians and their organizations in the coming months in specific health-care reform efforts, including drafting new legislation.
 
“I am just so grateful to you all. You are my heroes,” he said. “I keep thinking to myself, 'My god, why don't people get this?' We need you badly, and want you to be involved.”
 
Whether you lean right or left, just write!
Only if voters exert pressure on Congress can common sense, evidence, and fairness hope to prevail over ...

[Click for full story and printer friendly version]
 

Delicious Deals Dept.
FREE Scallops, Organic Fruits, and "Best Foods" Cookbook
The more you buy, the bigger your bonus … offer ends Wednesday, March 11

Last week, we introduced two separate “two-step” offers.
 
Each offer provides either one or two bonuses, depending on how much you purchase.
 
Try something new or enjoy a favorite … free!
 
Look below for instructions and to learn more about the 4 bonus products.
 
Act now, because our tasty offer ends this Wednesday, March 11.
 

 
 Frozen Organic Blackberries & Alaskan Scallops  
 Use Promo Code BBSC309 at checkout
  • To get Organic Blackberries (3 lbs.) ─ a $29 value ─ order $150* or more and use Promo Code BBSC309. 
  • To get Organic Blackberries (3 lbs.) + Alaskan Scallops (1 lb.) ─ a $58 value ─ order $210* or more and use Promo Code BBSC309. 
*To ensure top delivered quality,
your order must include at least $70 of other frozen items.
 
 Dried Organic Apricots & 12 Best Foods Cookbook
 Use Promo Code APBK309 at checkout
  • To get Organic Apricots (three 14 oz bags) ─ a $30 value ─ order $125 or more and use Promo Code APBK309.
  • To get Organic Apricots + Dana Jacobi’s 12 Best Foods ─ a $50 value ─ order $180 or more and use Promo Code APBK309. 

 
How to Get Your Bonus(es)
  • Choose the offer you’re interested in*.
  • Start shopping our Web store, keeping in mind the minimum purchase required for the bonus(es) you want.
  • When you’re done, go to your cart and enter the Promo Code required for the offer you want.
  • Click the Checkout button and proceed through the normal process.
  • The free bonus(es) will appear in your cart on the finalize order page, before you pay.
* To take advantage of both offers, just place two separate qualifying orders using one of the two Promo Codes for each order. (You can only use each code once.)
 
To start shopping, click to VitalChoice.com or call toll-free 1-800-608-4825 ... your satisfaction is 100% Guaranteed!
 
Free Shipping? Naturally!
Like all Vital Choice orders totaling $99 or more,
your qualifying bonus order will include Free Shipping. 
 
 
Terms & Conditions
  • Offer expires at 12:00 midnight Pacific Time on Wednesday, March 11, 2009.
  • You must have an account to take advantage of our offer. If you don't have one, you'll be prompted to create one during checkout … it's fast and easy.
  • One use of each gift code allowed per account and shipping address.
  • Purchases are not eligible for our HealthWise frequent buyer rewards program.

►  4 Great Bonus Items  
  
Three 1 lb bags... a $30 value (item # FFO103)
Add $150 or more to your cart 
and use Promo Code BBSC309
*Total must include $70 of frozen items to ensure delivered quality.
  
Certified Organic & Kosher (KOAOA) • Individually quick-frozen and fully separate
Known as the “cabernet” of berries, these sweet, dark-purple fruits offer an abundance of antioxidants, fiber, vitamins, and more. They're delicious over ice cream and yogurt, or in berry-based recipes for pies, cobblers, and sauces. (Click the Recipe tab at the bottom of our blackberry page.)
 
One lb. bag … a $29 value (item # FWS101)
Each 1-pound bag holds 17 to 22
Add $210* or more to your cart
and use Promo Code BBSC309 ... you'll also get the Blackberries!
*Total must include $70 of frozen items to ensure delivered quality.
 
No additives or preservatives • Individually flash-frozen • Certified sustainable
Our big, sweet, meaty, velvety Alaskan Weathervane Sea Scallops are wild-harvested in cold, pristine ocean waters. They're individually flash-frozen at the peak of freshness onboard the few vessels allowed to harvest off Kodiak Island, Alaska. NOTE: See our scallop serving tips, and a great recipe, below. 
 
A $20 value (item # NCB001)
Add $125 or more to your cart
and use Promo Code APBK309
 
We love these easy, healthy recipes by Dana Jacobi, who’s written for Cooking Light and Eating Well and writes a cooking column that appears in more than 750 newspapers. The recipes center around 12 “super-foods”, including wild Alaskan Salmon. “Dana proves that good nutrition and pleasure are not mutually exclusive.” ─ Mollie Katzen, Author of Moosewood Cookbook  
 
Three 14 oz bags … a $30 value (2.6 lbs. total - item # NDF803)
Add $180 or more to your cart
and use Promo Code APBK309 ... you'll also get the Cookbook!
 
No Added Sulfur, Additives, or Preservatives* • Certified Organic
Certified Kosher OU • Sturdy, re-sealable bag
The heady flavor of our Organic Apricots makes it a pure pleasure to enjoy their bountiful health benefits. Note: Some are within two months of their highly conservative best-by date. They will remain very good well beyond their best-by date if stored in a cool, dry, dark place … refrigeration is ideal.
*Manufactured on shared equipment with products containing wheat, milk, peanuts, and tree nuts
 
 

[Click for printer-friendly version]

Vital Recipes
Shanghai Halibut with Bok Choy
Click for full story and printer friendly version. Photo credit: Epicurious
Today’s tasty East Asian recipe features fish steamed right on the plates.
 
Any white, flaky fish such as halibut, sole, sablefish, pollock, or cod, would fit the preparation.
 
Be sure your plates offer enough rim to hold some liquid and are not larger than the pan you'll be using to steam.
 
If you don't have a steamer basket that’s flat all the way across the top, without a central stem sticking up higher than the edge, simply place a ramekin on the bottom of the pan, fill the pan with water just to the height of the ramekin, and place the plate on top of the ramekin.
 
 
Shanghai Halibut with Bok Choy
Adapted from Epicurious, July 2008
Makes 4 servings
 
1/2 cup light soy sauce
2 Tbsp brown sugar
1/2 cup rice wine
1/2 teaspoon 5-spice mix or organic lemon-pepper mix
4 (6 oz each) Alaskan halibut fillet portions, cut into 8 pieces
1 (1-inch) piece fresh ginger, finely sliced
6 Tbsp organic extra virgin olive oil, organic macadamia nut oil, or hi-oleic sunflower oil
8 scallions (white and green parts), cut crosswise into 2-inch lengths, thinly julienned lengthwise
Stir-fried baby bok choy or nappa cabbage
  • Pre-heat oven to lowest setting
  • In a medium bowl, whisk together soy sauce, ...

[FULL STORY]
 

Vital Choice Goes "Vital Green"


Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program that does 4 things:

 

1) Fight global warming by offsetting the impacts of shipping.

 

2) Enable recycling of foam shipping cubes via our innovative FREE program.

 

3) Support seafood sustainability and promote a green partnership with our customers.


4) Offers an online, clickable e-Catalog to save trees and energy.
 

To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.


Meet the People We Support

Vital Choice contributes a portion of its net profits to the Weil Foundation, Raincoast Research Society, the Live Strong Foundation, The Monterey Bay Aquarium, the Natural Resources Defense Council, and other causes devoted to improving the health and well being of people and the planet that sustains us.


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Published by Vital Choice Seafood
Copyright © 2009 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease. Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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