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Gifts
Wild Seafood
Sockeye Salmon Oil
Organic Foods
Sampler Packs, Specials, Extras
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Bodacious Organio Berries
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Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
"OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!"
Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.
Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!
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World's Finest Fish Oil ... Whole and Unrefined
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Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon.
The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.
In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Smaller Softgels (500 mg)
• Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
• Lemon-Flavored Salmon Oil for folks who experience bounce-back.
Vital Choice Salmon Oil (top left) vs. two standard fish oils
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Smoky Succulence for Breakfast ... or Anytime!
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Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.
After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen. Thawed and served, they taste as though they came fresh out of the smoker.
Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"!
"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.
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Deliciously Healthful Salmon Sausage
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People seem to really love our Wild Sockeye Salmon Sausage, which comes in three succulent varieties: Savory Country Breakfast Style, Spicy Italian, and NEW Chorizo Style.
The ingredients couldn’t be simpler: just Wild Alaskan sockeye salmon, 100% organic herbs and spices, organic arrowroot, natural sea salt, and water. For tips on how to cook 'em from straight from the freezer, see our Web site.
“I just tried your new Country breakfast sausage for the first time … they are wonderful! I never thought a salmon sausage would be this good. Thanks!” — Dr. Bruce Felgenhauer
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Alaska's Big, Sweet Weathervane
Sea Scallops
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People seem to swoon over our sweet, succulent, sustainably harvested Alaska weathervane scallops
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Unlike common farmed varieties, Vital Choice scallops grow as nature intended in the cold, clear waters near Kodiak Island, Alaska.
They're individually quick frozen and available in convenient re-sealable bags, so that you can take only the scallops you need and return the rest to the freezer.
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Terrifically Pure, Tasty Tuna
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Whether Flash-Frozen or Canned, our young, low-weight, extra-pure troll-caught Pacific Albacore Tuna is clearly superior!
Smaller means safer: Vital Choice troll-caught Albacore Tuna weigh just 12 lbs. or less, so they contain much less mercury, and more omega-3s, than the far larger, older Tuna canned by national brands and served in sushi bars.
Better, fresher flavor, even in the can: Unlike standard canned Albacore—which is cooked twice at great cost to its flavor and omega-3 content—Vital Choice Albacore Tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor. Choose from Regular or Natural Pack (no added oil or Salt).
Kosher-certified. All of our canned Alabacore products are certified Kosher OU.
No loitering allowed: Our tuna are hauled in fast, bled, and flash-frozen within about two hours. (The standard long-line-caught Tuna canned by national brands spend 12 hours in the water.)
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Sensational Portuguese Sardines
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We went all the way to Portugal to find the world's finest Sardines. They're custom packed for us in organic extra-virgin olive oil by a family that's been at it for more than a century. And we select only the richest sardines, caught at their peak of omega-3 content.
Available in 4 varieties: Olive Oil pack, organic Tomato Sauce, Spicy (a single organic red chili pepper!), and No Salt Added versions. Pull top cans. Certified Kosher by Earth Kosher (Full Oversight).
“Just wanted to tell you that those are the BEST sardines I have ever eaten. They are well worth the extra money. Of course, why would I think the sardines would be any different from all the other tasty and high quality fish you offer?”
--Jean Singer, Eustis, FL
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Rachael Ray Features Vital Choice!
Cheerful TV chef’s magazine gives us prominent placement
We appear on page 94, in the Eat Your Heart Out section, where the editors devoted a two-page spread to Vital Choice.
The article quotes founder Randy Hartnell on picking, storing, and preparing salmon.
They quote Randy saying, “Wild salmon is the superman of the animal world. It swims through steams, oceans, and even waterfalls, while avoiding predators. If you are what you eat, wild salmon is hard to beat.”
Unfortunately, they also misquoted Randy as saying, “All fish is frozen once it is caught,” which he didn’t say and never would, because that is wrong. (Many, but not all, fish are frozen after harvest.)
They also included our recipe for Salmon with Dill, Fennel, and Lemon Rub, which we'll run in this newsletter soon.
Check it out on your local newsstand!
[PRINTER FRIENDLY VERSION]
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Heart Association Appears Blind to Risks of America’s “Omega-Imbalance”
Advisory on omega-6 fats and heart health dismays expert observers and ignores inconvenient evidence and dire implications for overall health
by Craig Weatherby
Substantial evidence links America’s extreme “omega-imbalance” to major health risks, so it was surprising to see a recent statement from the American Heart Association (AHA).
By “omega-imbalance”, we mean a very low intake of omega-3 fatty acids (from dark leafy greens and seafood), and very high intake of omega-6 fatty acids (from vegetable oils, packaged/prepared foods, and grain-fattened meats and poultry).
Recently, a group of researchers working on behalf of the AHA concluded that America’s extreme omega-imbalance does not raise cardiovascular risks … as long as people eat enough omega-3s from fish or supplements (Harris WS et al. 2009).
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Key Points
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American Heart Association downplays dangers of the omega-6 fat overload typical of American diets.
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AHA statement ignores documented heart- and general-health risks associated with America’s extreme “omega-imbalance”.
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Respected researchers dissected the AHA analysis and found fatal flaws.
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The AHA’s evidence-reviewers affirmed the value of omega-3s to protect against heart-related disease and death.
But they overlooked or downplayed evidence that eating too many omega-6s blunts the cardiovascular benefits of dietary omega-3s, and promotes known risk factors.
The omega-imbalance
Researchers generally agree that ideally, people should consume no more than six omega-6 molecules for every omega-3 molecule they ingest.
And ideally, most say we should consume only two to three omega-6 molecules for every omega-3 molecule.
This is the approximate “omega ratio” humans have eaten since prehistoric times … and it’s the ratio still eaten by modern hunter-gatherers, who are remarkably free of the degenerative health conditions that plague Western industrial countries, such as diabetes and cardiovascular disease.
But in reality, most Americans ingest 20 to 40 omega-6 fat molecules for every omega-3 molecule ... a radical shift that took place only over the past 150 years, along with immigration from farms to cities, and the rise of cheap, processed foods and vegetable oils.
We’ve reported many studies that link cancer, metabolic syndrome, and more to the average American’s omega-imbalance.
In historical and evolutionary terms, the average American diet is extremely high in omega-6 fats, and very low in omega-3s.
There’s ample evidence to indicate that this modern omega-imbalance has very real health consequences.
Evidence of harm
Highly respected research scientists like William E. Lands, Ph.D., and Joseph Hibbeln, M.D., point to a large body of evidence indicating myriad health dangers associated with omega-imbalanced diets eaten here and abroad.
And we’ve published several other reports on research into the impacts of American’s omega-imbalance:
To see even more reports on the impacts of omega-imbalanced diets, search our news archive for “omega-6”.
American Heart Association advisory misses the big picture
We can’t predict whether the AHA team’s conclusion ─ which is both supported and contradicted by substantial evidence ─ will be confirmed over the long run.
For now, it seems irresponsible to ignore or downplay credible evidence that either flatly contradicts their conclusion or points to long-term risks from Americans’ grossly omega-imbalanced diets … an historically unprecedented eating pattern that’s spreading worldwide very speedily.
We cannot dispute any of the evidence cited as supporting their conclusions regarding heart risks, of which we were well aware.
But they ignored inconvenient evidence that contradicts their conclusions ...
[Click for full story and printer friendly version]
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Docs and Cooks Gather to Foster Healthy, Tasty Eating
Vital Choice supports unique Harvard-CIA gathering of MDs and chefs, to promote prevention to patients through easy, healthful cooking
We were proud and delighted to once again support and attend a wholly unique conference presented by The Culinary Institute of America (CIA) and Harvard Medical School’s Osher Research Center.
The event – called “Healthy Kitchens, Healthy Lives” – unfolds in California’s Napa Valley, at the CIA’s Greystone campus in St. Helena, whose castle-like stone buildings once housed the Christian Brothers winery.
The conference began in 2007, and is designed to encourage doctors, researchers, and chefs learn from each other in ways that can improve Americans’ health.
“Healthy Kitchens, Healthy Lives” drew about 350 physicians and health professionals, who came to learn the science and art of designing nutrition-savvy diets … and how to cook tasty, affordable, healthful meals in short order.
For the fourth time, we supported the gathering as a Gold Level conference sponsor, and provided Vital Choice wild seafood – Alaskan salmon, lox, halibut, and scallops – for the CIA chefs to prepare and serve.
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Chef-author Mollie Katzen, flanked by Randy and Carla Hartnell, co-founders of
Vital Choice Seafood
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(One of the CIA tasting recipes that featured our seafood ─ Fish Tacos with Cilantro Slaw ─ is included in this issue.)
All too often, the fish we bring to other gatherings gets overcooked by overstretched hotel kitchens.
So we were delighted by the exciting, delicious ways that the CIA chefs served our seafood, which only enhanced its fresh, natural appeal.
Why bring docs and chefs together?
As one physician commented, “All my career I had the feeling I was missing something … this weekend I discovered exactly what it was.”
Conference attendees were exposed to the latest nutrition science, but they also tasted, prepared and ...
[Click for full story and printer friendly version]
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Delicious Deals Dept.
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4 FREE Bonuses - Salmon-Halibut Combo, Pink Shrimp, Albacore Tuna, & Organic EV Olive Oil
Choose from among 4 great free bonuses!
This week's selection includes some of the most popular Vital Choice foods to enjoy again, or sample for the first time ... at no charge!
• Oregon Pink Shrimp
• Sockeye-Halibut Combo
• Troll-Caught Albacore Tuna
• Organic Extra Virgin Olive Oil
All 4 offers end this Wednesday, April 15 ... act fast to secure a Vital Choice favorite or try a new taste ... at no charge!
White or red tonight? Choose either or both!
Can't decide between white or red? We're not talking about wine!
Many palates diverge when it comes to picking fish, but we've got a succulent solution that truly defines “choice”.
Our Wild Alaskan Salmon-Halibut Sampler features four portions of light, luscious Halibut, and rich, flavorful Sockeye ... two perfect, skinless-boneless 6-oz pieces of each fish!
Both are harvested sustainably in the pure, pristine ocean waters of Alaska, abound in omega-3s, and make quick, easy, healthful meals.
It's easy to enjoy these two different fish for dinner, without extra work for the chef.
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Like all orders of $99 or more, qualifying bonus purchases include Free Shipping.
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Both cook perfectly in 10 minutes or less, and taste great in many of the same recipes. Just remove the sockeye from heat a bit sooner (6-8 minutes) than the halibut (8-10 minutes).
Each bonus pack provides two 6-oz portions of wild Alaskan Sockeye Salmon + two 6-oz portions of wild Alaskan Halibut (all individually vacuum-sealed).
Details & instructions
See below for full promotional details, including instructions on how to get your free bonus.
FREE Wild Salmon-Halibut Combo, Wild Pink Shrimp,
No-Salt Albacore Tuna, or Organic Extra Virgin Olive Oil
Pick a preferred bonus and get shopping!
Bonus #1 - Wild Alaskan Sockeye-Halibut Combo
Four 6 oz portions - 2 of each (a $56 value) ... FREE with purchase
Add $200* or more to your cart
and use Promo Code SALHAL409
*Total must include $70 of frozen items to ensure delivered quality.
Certified sustainable by Marine Stewardship Council • Pure and healthful for all
Our 50/50 Salmon-Halibut pack delivers two 6 oz portions each of our light, lean young Halibut, and our robust wild Sockeye (Red) Salmon.
Both are harvested sustainably in the pure, pristine waters of Alaska, abound in protein and omega-3s, and make quick, easy healthful meals.
Add products to your cart until you reach the required $200 minimum,
enter the promo code SALHAL409 below your cart, and click Checkout.
The bonus will appear in your cart just before payment is requested. To learn more about this item click here.”
Bonus #2 - Wild Oregon Pink shrimp (2 lbs.)
One 2-lb. bag (a $24 value) … FREE with purchase
Add $110* or more to your cart
and use Promo Code PINK409
*Total must include $70 of frozen items to ensure delivered quality.
250-300 per lb. • Individually frozen • Re-sealable bags • Certified sustainable by Marine Stewardship Council
Petite wild Oregon Pink Shrimp are renowned for their sweet, delicate flavor and firm texture.
Their small size and fully cleaned, cooked preparation makes them ideal for salads, pasta, casseroles, and chowders.
Add products to your cart until you reach the required $110 minimum,
enter the promo code PINK409 below your cart, and click Checkout. The bonus will appear in your cart just before payment is requested. To learn more about this item click here.”
Bonus #3 - Troll-Caught, No-Salt Albacore Tuna
Six 3.75 oz cans (a $33 value) ... FREE with purchase
Add $140 or more to your cart
and use Promo Code TUNA409
Dolphin safe • Easy-open top • Minimal mercury • Certified Kosher • Certified sustainable by Marine Stewardship Council
Tender Vital Choice Albacore Tuna is sustainably troll-caught, then quickly cleaned and flash-frozen on board for amazing, fresh-caught quality.
We select smaller Tuna (under 12 lbs) for optimal purity, and unlike national brands, we cook our Albacore only once, to preserve
its fresh flavor and omega-3s.
Add products to your cart until you reach the required $140 minimum,
enter the promo code TUNA409 below your cart, and click Checkout.
The bonus will appear in your cart just before payment is requested. To learn more about this item click here.”
Bonus #4 - Organic Extra Virgin Olive Oil
One 16.9 oz bottle (a $22 value) … FREE with purchase
and use Promo Code EVOO409
Certified 100% Organic • No additives or preservatives
Cold-pressed from prized Picual olives, our premium quality, 100% Organic EVOO is rich in fruity, tangy flavor, with delightful apple notes.
Our delicious EVOO abounds in the “mono” fats and potent, tyrosol-type antioxidants proven to promote cardiovascular health, and beat other grades in head-to-head clinical trials.
Add products to your cart until you reach the required $110 minimum,
enter the promo code EVOO409 below your cart, and click Checkout. The bonus will appear in your cart just before payment is requested. To learn more about this item click here.”
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Choose the offer you’re interested in*.
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Start shopping, keeping in mind the minimum purchase required for the bonus you want.
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When you’re done, go to your cart and enter the Promo Code required for the offer you want.
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Click the Checkout button and proceed through the normal process.
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The free bonus will appear in your cart on the finalize order page, before you pay.
Visit VitalChoice.com or call toll-free 1-800-608-4825 ... your satisfaction is 100% Guaranteed!
*To take advantage of multiple offers, just place separate qualifying orders, using a different Promo Code with each. (You can only use each code once.)
Free Shipping? Naturally!
Like all Vital Choice orders totaling $99 or more,
your qualifying bonus order will include Free Shipping.
Free Bonus Offer - Terms & Conditions
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Free Bonus offers expire at 12:00 midnight Pacific Time on Wednesday, April 15, 2009.
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You must have an account to take advantage of our offer. If you don't have one, you'll be prompted to create one during checkout … it's fast and easy.
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One use of each promo code allowed per account and shipping address.
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Purchases are not eligible for our HealthWise frequent buyer rewards program.
[PRINTER FRIENDLY VERSION]
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Vital Recipes
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Fish Tacos with Cilantro Slaw
Courtesy of The Culinary Institute of America, Greystone.
Yield: 8 portions
Ingredients for the cilantro slaw
White cabbage, cut fine 1 hd.
Red onion, julienne 1 ea.
Red bell pepper, fine julienne 1 ea.
Cilantro, chopped ½ bu.
Orange juice 2 Tbsp.
Rice wine vinegar ¼ cup
Sugar 1 tsp.
Ingredients for the fish tacos
Ancho chile powder 2 tsp.
Whole wheat flour tortillas 8” 8 ea.
Instructions for the cilantro slaw
Mix all ingredients, let sit for 15 minutes, drain excess liquid, and serve.
Instructions for the fish tacos
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Season the fish fillets with salt, pepper and chili powder.
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Sauté the fillets in the olive oil to form a nice crust.
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Heat the tortillas in a separate pan or microwave.
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Cut or break apart the fillets and place in the tortillas.
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Top with cilantro slaw and cut in half.
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Published by
Vital Choice Seafood
Copyright © 2009 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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