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Special Offers of the Day
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No-Salt Canned Sockeye
Organic Blackberries
Ivory King Salmon
Chorizo Salmon Sausage
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Shop Vital Choice ... 3 Easy Ways!
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Click a link below
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Call 800-608-4825
Gifts
Wild Seafood
Sockeye Salmon Oil
Organic Foods
Sampler Packs, Specials, Extras
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World's Finest Fish Oil ... Whole and Unrefined
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Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon.
The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.
In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Smaller Softgels (500 mg) • Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels • Lemon-Flavored Salmon Oil for folks who experience bounce-back.

Vital Choice Salmon Oil (top left) vs. two standard fish oils
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Terrifically Pure, Tasty Tuna
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Whether Flash-Frozen or Canned, our young, low-weight, extra-pure troll-caught Pacific Albacore Tuna is clearly superior!
Smaller means safer: Vital Choice troll-caught Albacore Tuna weigh just 12 lbs. or less, so they contain much less mercury, and more omega-3s, than the far larger, older Tuna canned by national brands and served in sushi bars.
Better, fresher flavor, even in the can: Unlike standard canned Albacore—which is cooked twice at great cost to its flavor and omega-3 content—Vital Choice Albacore Tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor. Choose from Regular or Natural Pack (no added oil or Salt).
Kosher-certified. All of our canned Alabacore products are certified Kosher OU.
No loitering allowed: Our tuna are hauled in fast, bled, and flash-frozen within about two hours. (The standard long-line-caught Tuna canned by national brands spend 12 hours in the water.)

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Smoky Succulence for Breakfast ... or Anytime!
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Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.
After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen. Thawed and served, they taste as though they came fresh out of the smoker.
Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"! "I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.
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Light, Luscious Alaskan Halibut
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 Our Alaskan halibut is light and lean with a wonderful flavor and texture. With longer-lived predatory fish like halibut and tuna, age and purity go hand in hand--the younger and smaller the fish, the purer it will be.
Vital Choice offers you the peace of mind of knowing that you're buying the purest halibut available by procuring only the smallest, sustainably-harvested fish (unlike store or restaurant bought halibut--where it's almost impossible to know what you're getting.) Save on our Halibut by choosing our Alaskan halibut Pieces ... you get 4 vacuum-sealed 1-lb. packages of smaller portions, frozen together in one solid block. They're an excellent value, and great for quick, healthy stir-fries, fish tacos, sashimi or sushi rolls.
"Absolutely delicious! My kids devoured every morsel of the halibut and have asked me to order more. Thank you for sharing your wonderful secret with us." -- Michele S. Cook of Lake City, Florida
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Fishing for Kitty Food … and Piggy Provisions
Pet food, pigs and poultry are taking a toll on the world’s supply of wild fish
by Craig Weatherby
New York Times contributor Paul Greenberg is one of America’s best writers on the subject of seafood.
Last month, he penned an op-ed piece in which he mourned both the death of his cat, Coco, and the demise of the hundreds ─ if not thousands ─ of wild fish that died to feed his beloved feline.
We have to admit that this is one threat to wild fish we hadn’t really focused on.
Instead, we’ve been alarmed by the burden that salmon farming places on the same small “forage fish” that support top predator species such as tuna, striped bass, cod, salmon, swordfish, and sharks … as well as whales, dolphins, porpoises, seals, sea lions, and seabirds.
Feeding fish to cats and livestock ... an unnatural act
The term forage fish refers mainly to filter feeders like herring, sardines, smelt, menhaden, and anchovies, but also encompasses small squid and shellfish.
Back in 2000, Stanford University economist Rosamond Naylor published her calculation that it took three pounds of wild fish to provide enough food to grow one pound of farmed salmon.
As Naylor wrote, “Farming carnivorous species requires large inputs of wild fish for feed. On balance, global aquaculture production still adds to world fish supplies; however, if the growing aquaculture industry is to sustain its contribution to world fish supplies, it must reduce wild fish inputs in feed and adopt more ecologically sound management practices.” (Naylor RL et al. 2000)
Under public pressure, some salmon farmers have since reduced that ratio substantially, though it remains unacceptably high in the salmon farm industry overall. (To cut back on omega-3-rich fish meal and fish oil, farmed salmon are fed omega-6-laden grain instead, which makes them less healthful for humans.)
But as Greenberg points out, an astonishing one in three wild fish caught are ground into fish meal and fish oil, for feeding to pork, chickens, and pets. (Dietary supplements for humans account for about ...
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Omega-3s Help Protect against Pollution Harm
Fish oil dampens damage from fumes; Beats plant-source omega-3s due to its long-chain, “marine” omega-3s
by Craig Weatherby
An intriguing study from Mexico City suggests that people in the world’s dirtiest cities should be taking fish oil ... or eating as much fatty fish as they can.
People in many crowded cities are exposed to high levels of particulate pollutants from vehicle exhaust and industrial emissions.
These tiny particles can harm the heart, possibly by introducing free radicals that cause “oxidative stress” … the process whereby unstable oxygen compounds steal electrons from surrounding molecules, wreaking havoc in our cells.
Earlier trial shows heart protection from fish fats
Four years ago, researchers from the Mexican National Institute of Public Health, led by French researcher Isabelle Romieu, M.D., conducted a clinical trial that tested nutritional approaches to mitigating pollution damage.
Dr. Romieu’s team tested the ability of fish oil and soy oil to prevent the undesirable impacts on heart rate variability associated with exposure to particulate matter smaller than 2.5 micrometers ─ tiny pollutants called PM2.5.
They observed no benefit in people taking supplemental soybean oil, which contains small, naturally occurring percentages of short-chain omega-3s.
But the Mexican scientists saw substantial improvements in people taking fish oil, which is naturally rich in ...
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Delicious Deals Dept.
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4 Free Bonuses - Salmon Chorizo, Ivory King Salmon, Organic Blackberries, OR No-Salt Canned Sockeye
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Alaskan King salmon-trollers
Adrienne and Charlie (dad) Wilber
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Choose from among 4 great free bonuses!
This week's selection includes some of the most popular Vital Choice foods to enjoy again, or sample for the first time ... at no charge!
• Alaskan Ivory King Salmon
• Frozen Organic Blackberries
• Chorizo-Style Salmon Sausage
• No-Salt Skinless-Boneless Sockeye
All 4 offers end this Wednesday, April 22 ... act fast to secure a Vital Choice favorite or try a new taste ... at no charge!
Some ivory comes from the sea!
Today's bonus items are led by our troll-harvest Ivory King Salmon ... a rich, sweet treat relished by the Alaska fishermen who harvest them!
(We recently profiled two of those fisherfolk ... Adrienne and Charlie Wilber, pictured above.)
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Like all orders of $99 or more, qualifying bonus purchases include Free Shipping.
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Wild King Salmon naturally exhibit a red, ivory, or marbled coloration, due to variations in the amounts of orange-red pigment they absorb from their natural ocean diet.
Richer than Silver or Sockeye, our rich Ivory King Salmon features subtle, delicate flavors … and makes a striking, inviting centerpiece for any dinner table.
Our troll-caught Ivory King salmon is rich in omega-3s and vitamin D, and makes fast, easy, salads or entrees.
Details & instructions
See below for full promotional details, including instructions on how to get your free bonus.
This Week's Free Bonuses
Thru Wednesdsay, April 22
Bonus #1 - Ivory King Salmon (4 portions)
Four 6 oz portions (a $62 value) ... FREE with purchase
Add $185* or more to your cart
and use Promo Code IVORY409
Certified sustainable by Marine Stewardship Council • Hand line-caught by small boats
Our Ivory King is hand line-caught by small-boat trollers ... it's as though you caught, cleaned, and iced your own salmon for dinner that day! This exceptional treatment preserves the fresh-caught flavor of King salmon harvested sustainably in pure, pristine Alaskan ocean waters.
*Total must include $70 of frozen items to ensure quality.
DO NOT ADD IVORY KING SALMON to your Cart.
INSTEAD, add OTHER products to your cart until you reach the required $185 minimum,
enter the promo code IVORY409 below your cart, and click Checkout.
The bonus will appear in your cart before you pay. For full details and nutrition facts, click here.
Bonus #2 - Frozen Organic Blackberries (3 lbs.)
Three 1-lb. bags (a $29 value) … FREE with purchase
Add $140* or more to your cart
and use Promo Code BLKBR409
Certified Organic & Kosher • Individually quick-frozen, fully separate
Known as the “cabernet” of berries, these sweet, red-purple fruits abound in antioxidants, fiber, vitamins, and more. They’re delicious over ice cream and yogurt, or in berry-based recipes for pies, cobblers, and sauces. (Click the Recipe tab at the bottom of our blackberry page.)
*Total must include $70 of frozen items to ensure quality.
DO NOT ADD BLACKBERRIES to your Cart. INSTEAD, add OTHER products to your cart until you reach the required $140 minimum, enter the promo code BLKBR409 below your cart, and click Checkout. The bonus will appear in your cart before you pay. For full details and nutrition facts, click here.
Bonus #3 - No-Salt/Skinless-Boneless Wild Red Sockeye Salmon
Six 3.75 oz cans (a $33 value) ... FREE with purchase
Add $150* or more to your cart
and use Promo Code WRNO409
Low sodium (40 mg per 1/2 can) • Travel size • Easy-open top • Certified Kosher
If you like the idea of getting some free Wild Red™, but prefer your salmon with a little salt, just add some yourself. Try seasoning your Wild Red™ with the original, salted version of our popular Organic Salmon Marinade mix!
“I received my Salmon and I'm just blown away … I can now get my daily dose of wild Salmon when I'm traveling ...” ─ Melody Liddell
*DO NOT ADD THIS WILD RED PRODUCT to your Cart.
INSTEAD, add OTHER products to your cart until you reach the required $150 minimum,
enter the promo code WRNO409 below your cart, and click Checkout.
The bonus will appear in your cart before you pay. For full details and nutrition facts, click here.
Bonus #4 - Chorizo-Style Salmon Sausage
Six 3 oz pattes (a $25 value) … FREE with purchase
and use Promo Code CHSA409
Organic seasonings • Certified Kosher • Gluten-free • No nitrites or additives/preservatives
Chorizo is a zesty pork sausage from Mexico and Spain. Our far healthier, equally delicious alternative boasts a moderately spicy “bite”. Vital Choice Chorizo emboldens breakfasts, and enlivens burritos, stews, and soups … or thaw, chunk, sauté with crisp, colorful veggies, and serve with Spanish rice!
Created in collaboration with leading nutrition expert Andrew Weil, M.D., it features our top-grade Alaskan Sockeye Salmon and certified-organic herbs and spices. (Despite great care, small bones or fragments may occasionally remain.)
*Total must include $70 of frozen items to ensure quality.
DO NOT ADD CHORIZO SAUSAGE to your Cart. INSTEAD, add OTHER products to your cart until you reach the required $130 minimum, enter the promo code CHSA409 below your cart, and click Checkout. The bonus will appear in your cart before you pay. For full details and nutrition facts, click here.
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Choose the offer you’re interested in*.
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Start shopping, keeping in mind the minimum purchase required for the bonus you want. (Do NOT add the bonus product to your cart, or it will not be added to your cart at no charge before you pay!)
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When you’re done, go to your cart and enter the Promo Code required for the offer you want.
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Click the Checkout button and proceed through the normal process.
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The free bonus will appear in your cart on the finalize order page, before you pay.
Visit VitalChoice.com or call toll-free 1-800-608-4825 ... your satisfaction is 100% Guaranteed!
*To take advantage of multiple offers, just place separate qualifying orders, using a different Promo Code with each. (You can only use each code once.)
Free Shipping? Naturally!
Like all Vital Choice orders totaling $99 or more,
your qualifying bonus order will include Free Shipping.
Free Bonus Offer - Terms & Conditions
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Free Bonus offers expire at 12:00 midnight Pacific Time on Wednesday, April 22, 2009.
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You must have an account to take advantage of our offer. If you don't have one, you'll be prompted to create one during checkout … it's fast and easy.
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One use of each promo code allowed per account and shipping address.
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Purchases are not eligible for our HealthWise frequent buyer rewards program.
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Vital Recipes
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Salmon with Spiced Lentils
Today’s recipe calls for Puy lentils (lentilles vertes du Puy), which are named after their place of origin: Le Puy in Auvergne, France.
Puy lentils offer a delicate taste and are recognized by their fine slate-green skin marbled with blue speckles. They’re excellent in salads and vegetable dishes, and while they take a bit longer to cook compared with brown lentils, they retain their shape and firmness better.
If you can’t find Puy lentils, use French green lentils, which also cook up firm.
Colorful beans and lentils are high in antioxidants, and all beans and lentils are rich in resistant starch, which stabilizes blood sugar levels for many hours after being consumed.
Broiled/Grilled Salmon with Spiced Lentils
Adapted from Williams-Sonoma Seasonal Celebration Series, Autumn, by Joanne Weir (Time-Life Books, 1997).
Serves 6
1 1/2 cups French green lentils
8 whole cloves
1 small yellow onion
2 bay leaves
1 small red onion, minced
4 garlic cloves, minced
3 tomatoes, peeled, seeded and chopped (fresh or canned)
1 1/2 cups bottled clam juice
1/3 cup chopped fresh flat-leaf parsley
1/3 cup chopped fresh cilantro
3 Tbs. fresh lemon juice
Lemon wedges
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Pick over the lentils and discard any stones. Rinse well and place in a large saucepan. Add water to cover by 2 inches. Stick the cloves into the yellow onion and add to the saucepan along with the bay leaves. Bring to a boil over high heat, reduce the heat to medium-low and simmer, uncovered, until the lentils are tender, 15 to 20 minutes. Drain and discard the onion and bay leaves. Set the lentils aside.
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In a large fry pan over medium heat, warm 1 Tbs. of the olive oil. Add the red onion and sauté, stirring occasionally, until soft, about 10 minutes. Add the garlic, tomatoes, clam juice, cumin, ginger, turmeric, paprika and cayenne and cook, uncovered, stirring occasionally, until the tomatoes are soft, about 3 minutes. Add the parsley, cilantro and lentils and cook, stirring occasionally, until the lentils are hot, about 2 minutes. Stir in the lemon juice and season with salt and pepper. Keep warm.
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Preheat the broiler or grill. Brush the salmon with the remaining 1 Tbs. olive oil and place on the pan. Cook until golden and crisp underneath, 4 to 5 minutes. Turn over the salmon, season with salt and pepper and continue to cook until golden underneath and opaque throughout, 3 to 4 minutes more.
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OR, prepare a hot fire in a charcoal grill. Brush the salmon with oil as directed and grill until golden and opaque throughout, 4 to 5 minutes per side.
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To serve, spoon the warm lentils onto a warmed serving platter. Place the salmon fillets in the center and garnish with lemon wedges. Serve immediately.
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Published by
Vital Choice Seafood
Copyright © 2009 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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