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Visit Our New Blog!
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Our new blog provides a platform to discuss food, cooking, nutrition, health, and related envrionmental and social issues.
We encourage you to post comments … either in response to our news and opinion posts, or to comments from other readers.
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Delicious Deals!
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Alaskan Halibut
Pacific Spot Prawns
Omega-3 Salmon Oil
Organic Extra-Dark Chocolate w/ Hazelnuts
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Shop Vital Choice
... 3 Easy Ways!
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Click a link below
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Call 800-608-4825
Gifts
Wild Seafood
Sockeye Salmon Oil
Organic Foods
Sampler Packs, Specials, Extras
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Bodacious Organic Berries
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Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
"OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!"
Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.
Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!
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World's Finest Fish Oil ... Whole and Unrefined
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Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon.
The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.
In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Smaller Softgels (500 mg)
• Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
• Lemon-Flavored Salmon Oil for folks who experience bounce-back.
Vital Choice Salmon Oil (top left) vs. two standard fish oils
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Salmon Sausage by Vital Choice and Dr. Weil
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People seem to really love our Wild Sockeye Salmon Sausage, which comes in three succulent varieties: Savory Country Breakfast Style, Spicy Italian, and NEW Chorizo Style.
The ingredients couldn’t be simpler: just Wild Alaskan sockeye salmon, 100% organic herbs and spices, organic arrowroot, natural sea salt, and water. For tips on how to cook 'em from straight from the freezer, see our Web site.
“I just tried your new Country breakfast sausage for the first time … they are wonderful! I never thought a salmon sausage would be this good. Thanks!” — Dr. Bruce Felgenhauer
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Smoky Succulence for Breakfast ... or Anytime!
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Vital Choice smoked Salmon is far superior to the notably greasy stuff made with farmed fish.
After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, cold-smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen. Thawed and served, they taste as though they came fresh out of the smoker.
Don't overlook our Smoked Salmon Sampler, which is our best smoked value by far. It has just one drawback: you'll get hooked on every part, and especially on our addictive Yukon King Salmon and Yukon King Salmon "Candy"!
"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.
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The Chocolate of Fish!
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Sablefish is rarely seen in standard fish markets, but this buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor ... and even more omega-3s than wild Salmon!
In addition to our certified Earth Kosher Sablefish, we feature golden Oven-Ready Smoked Sablefish: scrumptious, steaks infused with delicate alder wood smoke flavor, which cook fully from frozen in just a few minutes.
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Vital Choice Goes "Vital Green"
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Environmental
Stewardship Program
Vital Green™ is our pioneering environmental program that does 4 things:
1) Fight global warming by offsetting the impacts of shipping.
2) Enable recycling of foam shipping cubes via our innovative FREE program.
3) Support seafood sustainability and promote a green partnership with our customers.
4) Offers an online, clickable e-Catalog to save trees and energy.
To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.
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Watchdog Group Decries High-Dose Omega-3 Drug
Rationale for monopolistic omega-3 drug undermined by new concerns; WorstPills.org says Lovaza's cholesterol impacts undermine its benefits
by Craig Weatherby
Heart-health authorities worldwide recommend that healthy people consume 500mg of omega-3s daily, and say that heart patients should take 1000mg (one gram) per day.
But the small minority of people with very high blood levels of triglycerides (fats) are urged to take the higher doses, ranging from 2 to 4 grams per day, needed to yield and sustain dramatic reductions.
If you have very high triglyceride levels that need lowering, the FDA and drug giant GlaxoSmithKline have a sucker's proposition for you.
Instead of a standard or high-dose fish oil supplement, you can take a high-dose prescription fish oil product called Lovaza®.
You may be able to take fewer capsules per day, but you will gain higher LDL cholesterol levels ... with no guarantee of lowering your heart risks any more than with standard, lower-dose fish oil.
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Key Points
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Prescription fish oil costs 3 to 20 times more than fish oil supplements for the same dose of omega-3s.
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The very high omega-3 doses in prescription fish oil (Lovaza®) lower high triglyceride levels far more than standard fish oils do.
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High-dose fish oils are not proven to beat lower dose oils for reducing heart disease risk or heart-related death rates.
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High-dose fish oil raises LDL cholesterol levels much more than standard fish oil does; the implications are uncertain but more likely negative.
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Better yet for GlaxoSmithKline, you ─ or a willing insurance company ─ will pay $2,000 to 3,000 more than you'd spend for the same dose of the same omega-3s, delivered by a standard fish oil supplement.
A monopoly won by patent law and deep pockets ... not invention
If a doctor wants to prescribe fish oil for a patient’s high triglyceride levels, only one omega-3 fish oil supplement enjoys the status of an FDA-approved drug, with the possibility of being reimbursed by health insurance.
The FDA allows only Lovaza® brand omega-3 fish oil to make a drug claim … with the consequent opportunity to make loads of money from patients with generous health insurance.
This unique prescription omega-3 product ─ made by GlaxoSmithKline (GSK) ─ is FDA-approved for the purpose of lowering very high (greater than 500 mg/dL) triglyceride levels in adults.
High triglyceride levels are associated with increased risk of cardiovascular disease and death, and can lead to dangerous liver disease.
Omega-3 fatty acids from fish oil ─ especially the omega-3 called DHA ─ lower triglyceride levels by decreasing the production of triglycerides in the liver, and by boosting clearance of excess triglycerides from the blood.
High daily doses of omega-3s (2-4 grams) lower triglyceride levels the most, at least among people with very high triglyceride levels.
But large clinical trials show that people who consume smaller daily doses of omega-3s (1 to 2 grams) enjoy substantially lowered levels of triglycerides … plus a reduced risk of heart-related deaths (Schwellenbach LJ et al. 2006; Harris WS et al. 2007; Harris WS et al. 2008).
In fact, while the high omega-3 doses delivered by Lovaza® are clinically proven to reduce high triglyceride levels by about one-third, Lovaza® has not been tested or proven to prevent cardiovascular disease or reduce the risk of heart-related death.
And while high doses of omega-3s, such as those found in chemically concentrated fish oils like LovazaÒ, can lower triglyceride levels much more than smaller doses do, there is no evidence that extremely high doses ...
[Click for full story and printer friendly version]
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Delicious Deals Dept.
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4 FREE Bonuses - Omega-3 Salmon Oil, Spot Prawns, Alaskan Halibut, Extra Dark Chocolate w/ Hazelnuts
Enjoy free, sustainably produced fine seafood and chocolate in celebration of Earth Day!
Frankly, we didn't need to strain to enhance our eco-image for Earth Day.
That said, every one of today's 4 special bonus offers represents a high standard of sustainability and culinary quality, because we share your impulse to eat as "green" as possible ... no matter the food's actual hue, from pure white to rich red!
Vital Choice Bonus Offers April 23 - 29
• Wild Alaskan Halibut
• Wild Alaskan Salmon Oil
• Organic Extra-Dark Hazelnut Chocolate
All 4 offers end this Wednesday, April 29, 2009 ... make your choice and start shopping to snag a favorite or try a new taste ... at no charge!
Standard shrimp can't compare with our sweet, superb Spot Prawns
Today's special offers feature our pure, delicious Spot Prawns, which are harvested sustainably in cold, clean waters between Washington State and Southeast Alaska. Their curious name stems from the bright white dots that mark their shells.
Packed in pure sea water upon harvest and flash-frozen on board to lock in their fresh-caught quality, our Spot Prawns come to you in convenient 16-oz tubs that hold 20 to 25 Prawns each.
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Like all orders of $99 or more, qualifying bonus purchases include Free Shipping.
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Details & instructions
See below for full promotional details, including instructions on how to get your free bonus.
Free Bonus Offers - April 23 to 29
Peruse our 4 bonuses, pick one, and
When you're done, enter the promo code under your cart for the bonus you want ...
... it will magically appear in your cart just before you're asked to pay.
Bonus #1 - Wild Pacific Spot Prawns (1 lb.)
16 oz Tub with 20-25 prawns (a $45 value) ... FREE with purchase
Add $180* or more to your cart
and use Promo Code PRWN409
*Total must include $70 of frozen items to ensure delivered quality.
Sustainably harvested • Flash-frozen on board in sea water
Our sweet, super-fresh-tasting, versatile Pacific Spot Prawns make quick, easy, delicious meals.
Their incredibly fresh, sweet flavor is the result of going straight from icy seas to an on-board flash-freezer. See the recipe in this issue for Prawns with Greek Pasta.
Add products to your cart until you reach the required $180 minimum,
enter the promo code PRWN409 below your cart, and click Checkout.
The bonus will appear in your cart just before payment is requested. To learn more about this item click here.”
Bonus #2 - Wild Alaskan Halibut (2 portions)
Two 6-oz portions (a $28 value) … FREE with purchase
Add $125* or more to your cart
and use Promo Code HLBT409
*Total must include $70 of frozen items to ensure delivered quality.
Individually frozen and vacuum-packed • Certified sustainable by MSC .jpg?i=042809110957)
Alaskan Halibut is light and lean, with a wonderfully fresh, versatile flavor and delicate texture that fit right into most any culinary setting ... to see many tasty recipe ideas, search our newsletter archive for "halibut".
Add products to your cart until you reach the required $125 minimum,
enter the promo code HLBT409 below your cart, and click Checkout. The bonus will appear in your cart just before payment is requested. To learn more about this item click here.”
Bonus #3 - Wild Alaskan Salmon Oil
Three 120-ct bottles / 500mg softgels (a $38 value) ... FREE with purchase
Add $140 or more to your cart
and use Promo Code SAOL409
Purity and potency certified by NSF  • Whole and unrefined • Certified sustainable by MSC
Our certified pure Omega-3 Salmon Oil is extracted from fresh wild Alaskan Sockeye within hours of harvest. Unlike standard fish oils, it does not need to be chemically refined, and retains the full spectrum of nutrients and antioxidants in wild salmon. These small, 500mg softgels are ideal for children and people who prefer small pills.
Add products to your cart until you reach the required $140 minimum,
enter the promo code SAOL409 below your cart, and click Checkout.
The bonus will appear in your cart just before payment is requested. To learn more about this item click here.”
Bonus #4 - Organic 80% Extra Dark Chocolate
Six 2-oz bars (a $21 value) … FREE with purchase
and use Promo Code HACH409
Certified Organic • Certified Fair Trade  • 80% raw, antioxidant-rich cocoa • Certified Kosher-Dairy (Square K) • Gluten-Free*
Dark Chocolate and chopped Organic Hazelnuts are a marriage made in heaven! Our Extra-Dark Organic Chocolate is hand-crafted with intensely aromatic cacao grown in Latin America and the Caribbean, and boasts a whopping 80% cacao solids, for rich flavor and unequalled antioxidant power.
*Manufactured on shared equipment with products containing wheat, milk, peanuts, and tree nuts.
Add products to your cart until you reach the required $99 minimum,
enter the promo code HACH409 below your cart, and click Checkout. The bonus will appear in your cart just before payment is requested. To learn more about this item click here.”
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Choose the offer you’re interested in*.
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Start shopping, keeping in mind the minimum purchase required for the bonus you want.
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When you’re done, go to your cart and enter the Promo Code required for the offer you want.
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Click the Checkout button and proceed through the normal process.
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The free bonus will appear in your cart on the finalize order page, before you pay.
Visit VitalChoice.com or call toll-free 1-800-608-4825 ... your satisfaction is 100% Guaranteed!
*To take advantage of multiple offers, just place separate qualifying orders, using a different Promo Code with each. (You can only use each code once.)
Free Shipping? Naturally!
Like all Vital Choice orders totaling $99 or more,
your qualifying bonus order will include Free Shipping.
Free Bonus Offer - Terms & Conditions
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Free Bonus offers expire at 12:00 midnight Pacific Time on Wednesday, April 29, 2009.
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You must have an account to take advantage of our offer. If you don't have one, you'll be prompted to create one during checkout … it's fast and easy.
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One use of each promo code allowed per account and shipping address.
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Purchases are not eligible for our HealthWise frequent buyer rewards program.
[PRINTER FRIENDLY VERSION]
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Food-Borne Antioxidants Affirmed as Anti-Aging Allies
Scientists examine effects beyond scavenging of free radicals; Cell membrane effects cited as key factors behind the benefits of antioxidant pigments in salmon and curry
by Craig Weatherby
Many researchers blame aging on an excess of free radicals … and/or age-related declines in people’s innate network of enzymes, vitamins, and other antioxidant chemicals.
But two months back, we reported on a study that seemed to undermine the widely accepted idea that free radicals cause or accelerate aging.
Researchers at Montreal’s McGill University published lab results showing that worms actually lived longer when their innate ability to “scavenge” free radicals was partially disabled.
However, U.S. researchers who’ve reviewed the literature recently found ample evidence that age-related cognitive decline can be mitigated by diets high in colorful foods, herbs, and spices rich in polyphenol-type antioxidants and omega-3 fatty acids.
Leading examples of such anti-aging super foods include dark leafy greens, walnuts, salmon, cocoa, tea, turmeric, and berries.
How do we explain the discrepancy between the worm study and mountains of evidence in support of dietary antioxidants as anti-aging agents?
The worm study may be partly right … perhaps internal and dietary antioxidants are not the key to slowing aging.
Beyond antioxidants ... the myriad roots of plant pigments' powers
An increasing body of evidence indicates that plant “antioxidants” possess other powers that are more important ...
[FULL STORY]
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Rachael Ray Features Vital Choice!
Cheerful TV chef’s magazine gives us prominent placement
We appear on page 94, in the Eat Your Heart Out section, where the editors devoted a two-page spread to Vital Choice.
The article quotes founder Randy Hartnell on picking, storing, and preparing salmon.
They quote Randy saying, “Wild salmon is the superman of the animal world. It swims through steams, oceans, and even waterfalls, while avoiding predators. If you are what you eat, wild salmon is hard to beat.”
Unfortunately, they also misquoted Randy as saying, “All fish is frozen once it is caught,” which he didn’t say and never would, because that is wrong. (Many, but not all, fish are frozen after harvest.)
They also included our recipe for Salmon with Dill, Fennel, and Lemon Rub, which we'll run in this newsletter soon.
Check it out on your local newsstand!
[Click for full story and printer friendly version]
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Vital Recipes
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Cashew Salmon with Couscous and Yogurt Sauce
Today’s recipe contrasts the rich, nutty goodness of organic cashews with the fresh flavors of wild salmon, herbs, and seasonings.
Graced with a yogurt sauce featuring lemon, cumin and cilantro, this inspired recipe for grilled salmon and couscous combines flavors from Indian and Middle Eastern traditions to devastatingly delicious effect!
Serve with sautéed snap peas or spinach and a glass of chilled white wine.
Cashew Salmon with Yogurt Sauce and Couscous
Adapted from Eating Well. Prep time 35 minutes.
Makes 4 servings
½ cup nonfat plain yogurt
3 scallions, sliced, greens and whites separated
2 tablespoons lemon juice
2 tablespoons chopped fresh cilantro
1¼ cups water
1 cup whole-wheat couscous
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Preheat grill to medium-high or position rack in upper third of oven and preheat broiler.
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Combine yogurt, scallion greens, lemon juice, cilantro, cumin, 1/4 teaspoon salt and 1/4 teaspoon pepper in a medium bowl.
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Heat oil in a large saucepan over medium heat. Add ginger, scallion whites and 1/4 teaspoon salt. Cook, stirring, until softened, about 2 minutes. Add water and bring to a boil over high heat. Stir in couscous. Remove from heat, cover and let stand until the liquid is absorbed, about 5 minutes. Fluff with a fork.
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Meanwhile, rub salmon with the remaining 1/4 teaspoon each salt and pepper. If broiling, coat a broiler pan with cooking spray. If grilling, oil the grill rack*. Grill or broil the salmon until browned and just cooked through, about 3 minutes per side. Serve with the couscous, topped with the yogurt sauce and cashews.
Tip: To toast chopped cashews, cook in a small dry skillet over medium-low heat, stirring constantly, until fragrant and lightly browned, 2 to 4 minutes.
*Oil a folded paper towel, hold it with tongs and brush it over the rack. (Do not use cooking spray on a hot grill.)
[PRINTER FRIENDLY VERSION]
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Published by
Vital Choice Seafood
Copyright © 2009 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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