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Big Sockeye Sides for Big BBQs!
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Memorial Day Deadline
Order by Tuesday, May 19 to ensure delivery!
Our wild Alaskan Sockeye holds special appeal for those who like their salmon extra firm and flavorful.
These sustainably harvested fish are rich in omega-3s and potent natural antioxidants ... and sockeye is a nearly unrivalled food source of vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.
Certified Kosher by EarthK and sustainable by MSC .jpg?i=051909042357) .
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Shop Vital Choice
... 3 Easy Ways!
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Click a link below
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Call 800-608-4825
Gifts
Wild Seafood
OM3s & Vitamin D
Organic Foods
Sampler Packs, Specials, Extras
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World's Finest Fish Oil ... Whole and Unrefined
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Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon.
The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.
In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Smaller Softgels (500 mg)
• Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
• Lemon-Flavored Salmon Oil for folks who experience bounce-back.
Vital Choice Salmon Oil (top left) vs. two standard fish oils
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Visit "Vital Circle"
... Our New Blog!
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Our new blog provides a platform to discuss food, cooking, nutrition, health, and related envrionmental and social issues.
We encourage you to post comments … either in response to our news and opinion posts, or to comments from other readers.
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World's Best Canned Salmon!
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If you haven't tried our Wild Red Sockeye Salmon you're in for a treat, because it tastes much fresher than standard supermarket brands.
The rich, red color of the meat and oil is unlike any you're likely to have had before.
Our minimal processing methods ensure that you'll get the maximum amount of nutrients naturally abundant in Sockeye Salmon.
These include omega-3s, vitamin D, and astaxanthin: the super-potent carotene-class antioxidant that gives the oil brimming in every can of Wild Red its bright orange-red color. (The liquid in standard canned Salmon is pallid and watery by comparison.)
Choose Skinless-Boneless Wild Red, or Traditional Style with skin and soft edible bones for extra flavor and ample calcium.
Both kinds are available with salt (less than is added to most brands) or without added salt ... and several varieties come in EZ-Open pull-tab tops.
“You are providing a wonderful health-giving service to the planet with your business. And it is a pleasure to bring this information to my audience. It is also a pleasure to snap open these little cans of salmon and have an instant healthy meal!”
-- Christiane Northrup, M.D.
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Greener Shopping with Vital Green!
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Environmental
Stewardship Program
Vital Green™ is our pioneering environmental program that does 4 things:
1) Fights global warming by offsetting the impacts of shipping.
2) Enables recycling of foam shipping cubes via our innovative FREE program.
3) Supports seafood sustainability and promote a green partnership with our customers.
4) Offers an online, clickable e-Catalog to save trees and energy.
To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.
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Salmon Sausage by Vital Choice and Dr. Weil
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People seem to really love our Wild Sockeye Salmon Sausage, which comes in three succulent varieties: Savory Country Breakfast Style, Spicy Italian, and NEW Chorizo Style.
The ingredients couldn’t be simpler: just Wild Alaskan sockeye salmon, 100% organic herbs and spices, organic arrowroot, natural sea salt, and water. For tips on how to cook 'em from straight from the freezer, see our Web site.
“I just tried your new Country breakfast sausage for the first time … they are wonderful! I never thought a salmon sausage would be this good. Thanks!” — Dr. Bruce Felgenhauer
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Premium Portuguese Sardines
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We went all the way to Portugal to find the world's finest Sardines. They're custom packed for us in organic extra-virgin olive oil by a family that's been at it for more than a century. And we select only the richest sardines, caught at their peak of omega-3 content.
Available in 4 varieties: Olive Oil pack, organic Tomato Sauce, Spicy (a single organic red chili pepper!), and No Salt Added versions. Pull top cans. Certified Kosher by Earth Kosher (Full Oversight).
“Just wanted to tell you that those are the BEST sardines I have ever eaten. They are well worth the extra money. Of course, why would I think the sardines would be any different from all the other tasty and high quality fish you offer?”
--Jean Singer, Eustis, FL
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Why Choose Vital Choice?
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After more than 20 years as a fisherman sailing wild, pristine Alaskan waters, I founded Vital Choice as your direct connection to that world of health, purity, and sustainability.
Click here to learn about the Vital Choice Advantage ... the many reasons why renowned physicans like Drs. William Sears, Christiane Northrup, Stephen Sinatra, Andrew Weil, and Nicholas Perricone — call Vital Choice their favorite Salmon source.
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Lower Skin Cancer Rates Linked to Seafood Mineral
Selenium is linked (again) with lower risk of cancer; Seafood is richest source of a mineral that can make an FDA-approved cancer health claim
by Craig Weatherby
Why are we running a photo of CNN's Anderson Cooper?
During last year's Presidential race, he had a spot of skin cancer removed from under his eye.
The high public profile of skin-cancer patients like Cooper and Senator John McCain amplify the real but overblown threat of skin cancer from sun exposure.
In fact, that threat appears to be far outweighed by the overall anti-cancer benefits of vitamin D, which is generated when UV sunrays strike the skin.
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Seafood is rich in selenium
Algae, seaweed, and aquatic plants absorb selenium and pass it up the ocean food chain to fish and shellfish.
In fact, ocean fish are the best food sources of selenium by far, exceeded only by Brazil nuts.
All figures below are in micrograms (mcg) and come from USDA data tables for cooked seafood, or canned where noted.
The US RDA is 55 mcg, and few other food sources even come close to these levels per serving:
Selenium per 3.5 oz
Albacore Tuna (canned) 60
Sardines (canned) 52.7
Mackerel (canned) 51.6
Halibut 46.8
Sablefish 46.8
Pollock 46.8
King Salmon (chinook) 46.8
King Crab 40
Shrimp/Prawns 39.6
Silver Salmon (coho) 38
Sockeye Salmon (red) 37.8
Cod 37.6
Scallops 27.9
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Now, adding another kind of cancer to the mineral's previously documented preventive potential (see the links at the end of this article), the findings of a new study suggest that selenium-rich diets may bolster protection from skin tumors.
Selenium and cancer
Selenium is developing a reputation as an anti-cancer nutrient, based on evidence from epidemiological and clinical studies.
Those findings could be explained by the mineral’s role in the structure and function of key immune system enzymes, though selenium's anti-cancer mechanisms remain unclear.
Selenium is integral to dozens of “seleno-proteins” in the body, including antioxidant enzymes critical to relevant immune functions.
Two clinical trials and several large epidemiological studies have linked selenium with lower cancer rates, which is why selenium supplements can bear this FDA-approved statement:
“Selenium may reduce the risk of certain cancers. Some scientific evidence suggests ...
[Click for full story and printer friendly version]
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Omega-3s Linked to Lower Heart-Risking Inflammation
Finding adds weight to prior evidence that diets rich in omega-3s may lower levels of a protein associated with inflammation and higher heart risks
by Craig Weatherby
Health authorities worldwide recommend fatty fish and fish oil to reduce the risk of cardiovascular disease (CVD) and its adverse outcomes.
The adverse outcomes that omega-3-rich diets may help prevent include stroke and second heart attacks.
Omega-3s are most closely tied to prevention of “sudden cardiac death”, which is usually caused by arrhythmias (erratic heartbeat) and accounts for half of all heart-related deaths.
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Key Points
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Study links higher omega-3 levels to lower CRP (inflammation) levels.
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Findings affirm prior reports linking omega-3s to reduced inflammation.
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Not all studies find that omega-3-rich-diets lower inflammation, but most do.
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The established biological effects of omega-3s explain why they could reduce inflammation.
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In recent years, a new signal of risk for heart disease has emerged, called C-reactive protein or CRP.
Blood CRP levels rise when inflammation levels rise throughout the body. We still do not know whether CRP is simply a sign of cardiovascular disease, or if it actually plays a role in causing it.
The inflammation-heart link
Why would reducing inflammation levels help reduce the risk of heart attacks and other adverse heart events?
Inflammation promotes the buildup of arterial plaque, and it can cause the “cap” that encloses arterial plaques to rupture and release fatty clots into the bloodstream, causing a heart attack, ischemic stroke (the most common kind), or sudden cardiac death.
Annual physical exams include tests for blood levels of cholesterol and triglycerides, and most now include a test for CRP levels as well.
A newer test, called the high-sensitivity C-reactive protein (hs-CRP) assay, can ...
[Click for full story and printer friendly version]
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Delicious Deals Dept.
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5 Free Bonuses - Sockeye Portions, Organic Trail Mix, Hot-Smoked Sablefish, Wild Pink Shrimp, Organic EV Olive Oil
Get some superior wild seafood ... or tasty organic trail mix and olive oil; Order your BBQ fish by Tuesday, May 19 for delivery before Memorial Day
Nothing could be finer for Memorial Day than to grace your grill with some superior wild seafood!
Today's offers include our bestselling premium-grade Sockeye Salmon portions.
These skinless-boneless delights come from small boutique fisheries in SE Alaska, and are of frankly unequalled quality.
Unlike in the big fisheries that account for more than 90% of the Alaskan harvest, our Sockeye are handled with extra care and flash-frozen within a few hours of harvest. It's as if you caught the fish yourself ... but a lot easier!
Bonus Offers May 14 - May 27, 2009
To ensure delivery for Memorial Day, order perishables by Tuesday, May 19.
• Wild Sockeye Salmon
• Organic Extra Virgin Olive Oil
• Wild Oregon Pink Salad Shrimp
• Hot-Smoked Alaskan Sablefish
• Organic Super-Antioxidant Trail Mix
All 5 offers end Wednesday, May 27, 2009 ... stock up on a favorite or try a new taste!
Review the offer details below, choose your desired bonus, and start shopping!
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Like all orders of $99 or more, qualifying bonus purchases include Free Shipping.
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Details & instructions
See below for full promotional details, including instructions on how to get your free bonus.
Free Bonus Offers - May 14-27, 2009
When you're done, go to your cart and enter the Code for the bonus you want ...
... we'll add that bonus to your cart just before you're done with check out.
(To ensure delivery before Memorial Day, order perishables by Tuesday, May 19.)
Alaskan Sockeye Salmon Portions
Four 6-oz skinless-boneless portions (1.5 lbs. total - a $52 value) … FREE with purchase
Add $170* or more to your cart
and use Promo Code SCKE509
*Total must include $70 of frozen items to ensure delivered quality.
Top-grade sockeye from small SE Alaska fisheries • Certified Kosher • Certified sustainable by MSC .jpg?i=051909042357)
Most Sockeye on the market comes from high-volume fisheries, subject to conditions that often compromise quality. In contrast, top-grade Vital Choice Sockeye comes from small-scale, “boutique” Alaskan fisheries, and is cleaned and flash-frozen within hours of harvest to preserve its perfect, fresh-caught quality.
To learn more about this bonus item, click here.
Organic Super-Antioxidant Trail Mix
One 16 oz bag (a $22 value) ... FREE with purchase
Add $110 or more to your cart
and use Promo Code TRAIL509
No Added Sulfur, Additives, or Preservatives* • Certified 100% Organic • Certified Kosher
Our Organic Super-Antioxidant Trail Mix is the perfect companion for biking, hiking ... or any endurance activity! Enjoy it as a tasty, colorful, nutritious topping for cereal, granola, yogurt, and salads.
*Manufactured on shared equipment with products containing wheat, milk, peanuts, and tree nuts
Includes a smidgen of organic cane sugar to blunt tartness and a spritz of organic sunflower oil to reduce clumping.
To learn more about this item click here.
Two lbs. (a $24 value) … FREE with purchase
Add $99 or more to your cart
and use Promo Code PINK509
*Total must include $70 of frozen items to ensure delivered quality.
250-300 per lb. • Individually frozen • Re-sealable bags • Certified sustainable by Marine Stewardship Council
Petite wild Oregon Pink Shrimp are renowned for their sweet, delicate flavor and firm texture.
Their small size and fully cleaned, cooked preparation makes them ideal for salads, pasta, casseroles, and chowders.
To learn more about this item click here.
Hot-Smoked Alaskan Sablefish (black cod)
Two 4 oz portions (a $26 value) ... FREE with purchase
Add $99* or more to your cart
and use Promo Code HTSB509
*Total must include $70 of frozen items to ensure delivered quality.
Skin-on, Bone-in* portions • Fully cooked by the smoking process • Contains added salt • No additives or preservatives • Certified sustainable by MSC
We hot-smoke some of our buttery, omega-3-rich Sablefish portions, turning
them a darker golden-brown and imparting delicate alder wood flavor. Enjoy it as you would hot-smoked salmon ... it's perfectly delicious on a bagel, bialy, toast, or with eggs!
To learn more about this item click here.
*Largely boneless, but some pieces may remain.
Organic Extra Virgin Olive Oil
One 16.9 oz bottle (a $22 value) ... FREE with purchase
Add $110 or more to your cart
and use Promo Code EVOO509
Certified 100% Organic • No additives or preservatives
Cold-pressed from prized Picual olives, our delicious, 100% Organic EVOO features a fruity, tangy flavor, with delightful apple notes.
Our EVOO abounds in the “mono” fats and potent, tyrosol-type antioxidants that promote cardiovascular health, and lead EVOO to beat refined olive oils in vascular health trials.
To learn more about this item click here.
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Choose the offer you’re interested in*.
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Start shopping, keeping in mind the minimum purchase required for the bonus you want.
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When you’re done, go to your cart and enter the Promo Code required for the offer you want.
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Click the Checkout button and proceed through the normal process.
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The free bonus will appear in your cart on the finalize order page, before you pay.
Visit VitalChoice.com or call toll-free 1-800-608-4825 ... your satisfaction is 100% Guaranteed!
*To take advantage of multiple offers, just place separate qualifying orders, using a different Promo Code with each. (You can only use each code once.)
Free Shipping? Naturally!
Like all Vital Choice orders totaling $99 or more,
your qualifying bonus order will include Free Shipping.
Free Bonus Offer - Terms & Conditions
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Free Bonus offers expire at 12:00 midnight Pacific Time on Wednesday, May 27, 2009.
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You must have an account to take advantage of our offer. If you don't have one, you'll be prompted to create one during checkout … it's fast and easy.
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One use of each promo code allowed per account and shipping address.
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Purchases are not eligible for our HealthWise frequent buyer rewards program.
[PRINTER FRIENDLY VERSION]
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New Products
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NEW! Vitamin D in Wild Salmon Oil
Get what so many people lack, in a unique, colorful, complementary base of whole, natural, certified-pure, antioxidant-rich wild Alaskan sockeye salmon oil!
Readers of Vital Choices and close followers of health news know that vitamin D is the hottest topic in human nutrition today.
The voluminous evidence linking low vitamin D blood levels to disease is very persuasive … as noted by the American Public Health Association in this recent statement:
“Vitamin D deficiency/insufficiency is recognized as a major public health concern for both children and adults in the United States.” (APHA 2008)
Fatty fish such as albacore tuna and wild salmon rank as the richest known food sources of vitamin D … and sockeye salmon tops the list at a highly healthful 1,170 IU per 6 oz serving.
But even major fans of salmon and other fatty fish can’t eat enough to meet the daily intakes recommended by leading vitamin D researchers.
So we decided to offer our customers a high-quality, higher-potency vitamin D supplement … one with unique characteristics.
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Should I Still Take Salmon Oil?
Yes! While our Vitamin D3 in Salmon Oil contains a significant amount of omega-3s, it's not enough to replace the greater amount in our Sockeye Salmon Oil.
But our Vitamin D3 softgels contain enough omega-3s to make a difference.
Health authorities worldwide recommend taking 500mg of omega-3s per day, and a 3,000mg daily serving* of our Sockeye Salmon Oil provides 460mg.
Taking one Vitamin D3 softgel adds another 45mg, raising your daily omega-3 intake to 505mg ... just what health authorities recommend!
*3000mg is the amount in three of our 1000mg softgels, six of our 500mg softgels, or 3/4 tsp of our liquid salmon oil.
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The very first vitamin D3 in whole, unrefined, wild Alaskan salmon oil
Better yet, our D3 comes in a base of whole, unrefined, certified-pure, sockeye salmon oil ... a natural companion that is also certified sustainable by the MSC .jpg?i=051909042357) .
Vitamin D3 is the preferred, natural form, proven the most effective at raising and maintaining vitamin D levels in the blood.
And our innovative approach, using a base of omega-3-rich wild salmon oil, makes this a truly superior Vitamin D3 supplement.
As our ingredient list reveals, Vital Choice Vitamin D3 contains no additives of any kind: “Wild Alaskan sockeye salmon oil, softgel capsule (fish gelatin, glycerin, purified water), vitamin D3 (cholecalciferol)”.
(Natural, food-grade glycerin is a key component of all softgel capsules, while cholecalciferol is simply the scientific name for vitamin D3.)
And, as you’d expect, our vitamin D3 supplement contains no artificial preservatives, colors, dairy, starch, wheat, or yeast.
In contrast, take a look at the ingredient lists for a bestselling mass-market brand’s vitamin D3 tablets: Calcium carbonate, cellulose gel, croscarmellose sodium, acacia, stearic acid, maltodextrin, magnesium stearate, corn starch, vitamin D3 (cholecalciferol).
We don’t care to use chemicals or junky ingredients … and we doubt it’s possible to find ...
[FULL STORY]
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Dept. of Education
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Cooking Fish Over Fire: Our Guide to Great Grilling
Prep and grilling tips; The pros and cons of fuel sources; Some food safety considerations
by Craig Weatherby
Fire brings out the best in fish, and to facilitate your fish-over-fire adventures, we offer some basic tips. It's easy to grill fish to perfection, as long as you don’t get distracted, and forget to take it off the fire!
We hereby present our best guidance on cooking fish on the grill ... as well as some tips for making grilling as safe and green as possible.
General guidance
- Fish with an abundance of natural oils—like King or Silver Salmon, Sablefish, and Mackerel—are least likely to stick. To retain the moisture in leaner wild fish and seafood such as our Sockeye, Scallops, Halibut, and Albacore Tuna, brush it lightly with Olive or Macadamia Nut oil before cooking.
- Fish grilled with its skin on—such as our Sablefish, Silver Salmon, and Sockeye fillets—is protected from the direct heat by the skin and may be easily separated from it with a spatula when cooked.
- Marinating has its advantages (see “Safety”, below), but an herb-spice “rub” often yields fuller flavor. You can make your own herb-spice rub mix, but our Organic Salmon Marinade and Organic Lemon-Pepper blends make great choices. Measure out about a teaspoon of mix for each fillet, blend it with a few drops of oil (just enough to moisten it a bit) and spread the resulting herb-spice “mud” on the fish. Or,
rub your fish with the herb-spice mix, and then spray or brush each fillet with a little oil to prevent sticking.
- Use Cedar or Alder Grilling Planks to impart a rich, smoky flavor while keeping fish wonderfully moist with no trace of charring. We offer our cedar planks separately, and as part of our three Sampler Packs.
10 steps to grilling seafood successfully...
One big secret to grilling success is advance planning. Run down our checklist of preparation items so that your guests aren’t kept waiting!
- Thaw fish well ahead of time. If you forget to leave frozen fish in the fridge overnight, the safest way to speed things up is to immerse the fish, still in its vacuum pack, in a dish of cool water for about 30 minutes; it is thawed as soon as it is flexible. (Pat the fish dry before applying any marinade).
- Try to avoid putting fish on the grill cold, straight from the fridge, lest the exterior overcook before the interior is done. To promote more even cooking, remove thawed fish from the fridge 20 minutes or so before grilling.
- If you want to use a marinade, immerse the fish in it fully for at least 30 minutes, and soak up any excess with a paper towel before grilling, to reduce flare-ups. (Note: Instead of marinating, it's equally or more effective to rub marinade seasonings directly onto lightly oiled fish.) Fish should not be left in acidic ...
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Vital Recipes
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Herb Crusted Salmon
Salmon and herbs go together very well, as the robust flavor of the fish is enhanced and will not be overshadowed by seasonings.
Ounce of ounce, herbs and spices provide unequalled levels of antioxidants, making them perfect health-mates for the antioxidants, omega-3s and vitamin D in salmon.
Herb Crusted Wild Salmon
This easy, tasty recipe is adapted from one by “Katie” on her goodthingscatered blog … the cayenne is optional, of course!
8 Tbsp. lemon juice
1/2 tsp tarragon, finely minced
1/2 tsp parsley, finely chopped
1/4 tsp ground mustard seed
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Heat heavy sauté pan over medium high heat and set broiler to low.
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Add olive oil to pan and swirl to coat.
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Add salmon (skin down, if using our silver salmon portions) to hot pan and cook for 2 minutes.
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Season top of steak with herbs, garlic, and salt and ground pepper.
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Flip salmon in pan and cook for another 2 minutes.
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Remove skin from bottom of salmon (if using our silver salmon portions) and discard.
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Add lemon juice to pan and swirl to coat.
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Put pan under broiler and cook 3-4 minutes, until heated through and fork tender.
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Flip salmon in pan and swirl to pick up browned bits in pan halfway through.
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Remove pan from oven, flip and swirl on bottom of pan to pick up juices and transfer to plate.
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Published by
Vital Choice Seafood
Copyright © 2009 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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