Vital Choices Newsletter

Monday, September 28, 2009 VOLUME 6 ISSUE 301  
Table of Contents
Sugar Takes Another Heart-Health Hit
Broccoli & Buddies Help Keep Arteries Clear
Fish and Olive Oil Linked to Better Mood
Reefnet Pink Salmon Returns!
Vital Bonus Options for Sept. 24 - 30
Salmon with Lentils and Beets

Vital Bonus Options Sept. 24 - 30

Choose from among our Bonus Options ...
... then start shopping to earn your reward!
 
Silver Salmon
Organic Blackberries 
Wild Pink Shrimp
Sardines in EVOO
Sockeye Nova Lox 
 
Click here for Bonus Details & Instructions ...
... all offers include Free Shipping!


Rare Offering - Native Fish-Wheel Nass Sockeye
 

 
Act fast! Our supply of this rare, delicious offering is both small and finite!
 
Sockeye salmon is our most popular product … and Nass River sockeye ranks among the richest and most flavorful in the world!
 
Most of the Nass River sockeye caught by the indigenous Nisga’a people of northwest Canada stays with the tribe … but we secured a limited supply of this unusually fatty, flavorful sockeye.
 
"I'm eating some of this Salmon as I type this. It's even better than their regular Sockeye and King. One of the best food experiences of my life."
-- Bigneiltoo, at YouTube

Shop Vital Choice
... 3 Easy Ways!
 
 Click a link below
Try our e-Catalog
Call 800-608-4825
 
 
Wild Seafood
 
OM3s & Vitamin D
 
Organic Foods
 
Sampler Packs, Specials, Extras
 
 
Gifts
 
Try our paperless, clickable e-Catalog or request a free paper Catalog.

Our Utterly Unique Vitamin D
 
We are pleased to introduce a high-quality, higher-potency vitamin D supplement … one with unique attractions!
 
Each tiny, 300 mg softgel capsule of Vital Choice Vitamin D3 in Wild Sockeye Salmon Oil provides a generous 2,000 International Units (IU) of vitamin D3.
 
D3 is the preferred, natural form of this amazing vitamin, and ours is certified pure and potent by NSF .
 
Better yet, our D3 comes in a base of whole, unrefined, certified-pure, sockeye salmon oil, certified sustainable by the MSC .
 
Each Vitamin D3 softgel contains 45mg of omega-3s, but health authorities recommend 500mg of omega-3s per day, so it doesn't replace fish oil.
 
A 3,000mg daily serving of our Sockeye Salmon Oil provides 460mg, so if you also take one Vitamin D3 in Salmon Oil softgel per day, that would bring your supplemental omega-3 intake to a perfect 505mg!

Omega-3 Wild Salmon Oil ... Whole & Pure



Our "whole food"
Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.

Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's 
purity and potency are certified by NSF.

As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon. 

The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.

In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council
.

We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:

 Smaller Softgels (500 mg)
 
Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
 
Lemon-Flavored Salmon Oil for folks who experience bounce-back.



Vital Choice Salmon Oil (top left) vs. two standard fish oils


Vital Choice and Vital Green


Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program that does 4 things:

 

1) Fights global warming by offsetting the impacts of shipping.

 

2) Enables recycling of foam shipping cubes via our innovative FREE program.

 

3) Supports seafood sustainability and promote a green partnership with our customers.


4) Offers an online, clickable e-Catalog to save trees and energy.
 

To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.


Broccoli & Buddies Help Keep Arteries Clear
New evidence shows that eating broccoli helps keep arteries clear by boosting the body’s anti-inflammatory defenses against plaque build-up at critical bends and kinks
by Linda Sparrow and Craig Weatherby

Click for full story and printer friendly version
Somehow, people have long sensed that plant foods were good for them. And for decades, parents have pressured kids to eat broccoli, without quite knowing why.
 
Starting in the late 1960’s, population studies began linking diets high in fruits and vegetables to reduced cancer and heart disease rates.
 
Broccoli’s long been the butt of jokes … but it’s also been the focus of efforts to verify any possible health benefits of green vegetables … and identify the compounds responsible.
 
About 30 years ago, research began providing hints that broccoli and other cruciferous vegetables might possess special cancer-prevention potential.
 
Don’t overcook your crucifers
Boiling broccoli and other cruciferous vegetables for more than 30 minutes greatly reduces their anti-cancer powers, because their sulforaphane and other beneficial glucosinolate compounds end up in the water.
 
Instead, steam, sauté, or microwave them until just tender enough to enjoy.
 
No significant loss of glucosinolate compounds occurs after steaming cruciferous vegetables up to 20 minutes, microwave cooking them for up to 3 minutes, and stir-frying them for up to 5 minutes (Song L, Thornalley PJ 2007; WMS 2007).
The cruciferous vegetables include broccoli, cabbage, kale, chard, collards, kohlrabi, Brussels sprouts, turnip, rutabaga, bok choy, and cauliflower. ("Cruciferous" is the common name for members of the Brassicaceae family, which also encompasses mustard seeds and greens and wasabi.)
 
The members of this vegetable family are rich in carotenes, glucosinolates, and other compounds believed responsible for a variety of health benefits.
 
Their probable benefits include antioxidant effects, healthier intestinal flora, enhanced clearance of toxins and carcinogens, and reduced risks of cancer and cardiovascular disease (Vasanthi HR et al. 2009).
 
New findings add artery health to broccoli’s benefits
The results of a study from Imperial College London (ICL), suggests that broccoli may protect critical areas of our arteries from disease by boosting a natural defense mechanism (Zakkar M et al. 2009).
 
The new findings reveal a previously unknown effect of sulforaphane – a chemical that belongs to a group of compounds called glucosinolates, which are credited with some of the presumed anti-cancer properties of broccoli and ...

[CLICK FOR FULL STORY AND LINK TO PRINTER FRIENDLY VERSION]
 
Sugar Takes Another Heart-Health Hit
Fructose, which constitutes one-half of cane sugar and high fructose corn syrup, raises blood sugar and metabolic risks in clinical trial
by Craig Weatherby

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Last month, the American Heart Association (AHA) recommended that people cut back on sugar and foods high in added sugars.
 
This warning was prompted by ample evidence showing that an excess of dietary sugars and starches harms heart health.
 
The AHA’s new scientific statement targeted “sugars and syrups added to foods during processing or preparation and sugars and syrups added at the table”.
 
Key Points
  • Men given added fructose suffered rises in uric acid blood levels.
  • This uric acid spike raised their blood pressure and worsened other risk factors for diabetes and cardiovascular disease.
  • Fructose hinders the body’s food-satiety (fullness) signals leading to overeating, diabetes, and more.
  • Cane sugar is no healthier than high-fructose corn syrup … both sweeteners are one-half fructose and one-half glucose.
As the AHA noted in their press release, “High intake of added sugars, as opposed to [the] naturally occurring sugars [in plant foods and juices], is implicated in the rise in obesity. It’s also associated with increased risks for high blood pressure, high triglyceride levels, other risk factors for heart disease, stroke, and inflammation ...”. (AHA 8/2009)
 
(The warning should have included refined starches such as white flour in their advice, since resemble sugars in terms of their effects in the body.)
 
Last week, researchers from the University of Colorado-Denver reported the results of a clinical study with alarming implications for people who consume the sugary/starchy diets typical in America.
 
Study links excess fructose to high blood pressure
The new findings – presented at American Heart Association’s 63rd High Blood Pressure Research Conference – suggest that excessive fructose consumption may raise blood pressure and promote the pre-diabetic condition called metabolic syndrome (Johnson R et al. 2009).
 
The researchers recruited 74 adult men (average age 51) for a two-month clinical trial with these conditions:
  • All the men consumed 200 grams (seven ounces) of fructose per day in addition to their regular diet. (This is about three times more fructose than the estimated amount of fructose – 60 grams or 2.1 ounces – consumed by the average adult American.)
  • All of the men wore blood pressure monitors that recorded periodically around the clock.
  • Half of the men got the anti-gout drug allopurinol and half got placebo pills.
After only two weeks on the diet, the results were striking:
  • The fructose+placebo group experienced significant average blood pressure increases (6 mm Hg systolic and 3 mm Hg diastolic).
  • The fructose+gout-drug group had virtually no increase in blood pressure, and showed significantly lower uric acid levels.
These findings are pretty big news, since, as study co-author Richard Johnson, M.D., said in a press release from the AHA, “This is the first evidence of a role of fructose in ...

[CLICK FOR FULL STORY AND PRINTER FRIENDLY VERSION]
 
Delicious Deals Dept.
Vital Bonus Options for Sept. 24 - 30
 
Alaskan Silver Salmon ... ... 1 of 5 bonus options
Wild Silver/Coho Salmon
 
Sardines in Organic EVOO
 
Frozen Organic Blackberries
 
Wild Sockeye Salmon Nova Lox
 
Wild Oregon Pink Salad Shrimp

[CLICK HERE FOR FULL BONUS OFFER DETAILS]
 

Limited Offers
Reefnet Pink Salmon Returns!
Limited offering of this rare catch ... get your reefnet pink now or wait until 2011

Reefnetter Angie with pink salmon. Click for printer friendly version
The long, two-year wait is over ... the 2009 Lummi Island Reefnet Pink Salmon harvest has landed!
 
Folks who snagged some of our 2005 or 2007 offerings know that reefnet-caught Pink Salmon is a treat not to be missed.
 
More than any other species of wild salmon, the delicate texture and flavor of Pink Salmon decline quickly under normal fishing conditions.
 
This is why most pink salmon gets canned ... and it’s why we only buy Pink Salmon when it’s been caught in ways that preserve its quality ... such as the rare reefnet method. (Look below for video of our recent visit to the reefnet rigs.)
 
Reenet rigs off Lummi Island, with salmon-spotters in towers
Developed by Northwest natives, reefnetting is an ancient, environmentally superior fishing method that produces salmon of the very highest quality.
 
Most of the few remaining reefnet rigs are anchored just off Lummi Island, a quick car-and-ferry journey from our home base in Bellingham, Washington.
 
Our good friends at the Lummi Island Wild Co-op run some of the rigs, and they hand-picked the best of their 2009 Pink Salmon harvest exclusively for Vital Choice.
  
The supply is very limited and there’ll be no more until 2011, because wild Pacific pink salmon only return every two years.
 
Don't wait to snare your share of this rare, savory treat!
 
Vital Choice visits Lummi Island's reefnet rigs (click arrow to play) 
 
 
Rare, sustainable fishery nets premium quality
Sustainable & solar-powered
Reefnetting is environmentally superior in several ways:
 
• There's no “by-catch”, because restricted or unwanted species are freed unharmed.
 
• Fuel use is minimal because the fish come to the catchers.
 
• Many of our Lummi Island reefnetters' winches are solar-powered.
 
The operation uses very little fossil fuel … just enough to power the small tenders that ferry men and fish to and from the shore.
 
By reducing fossil fuels to even lower levels, solar power cements the reputation of Lummi reefnetting as one of the “greenest” and most sustainable fisheries on the planet.
The fresh-caught quality of our Pink Salmon is the result of a unique fishing method and careful post-harvest handling.
 
Reefnetters take advantage of flood-tide currents that lead migrating salmon over underwater reefs and into shallow waters.
 
The gear consists of two small, narrow, stationary rafts with a net suspended underwater between them. The crews wait for the flood tide to bring the harvest, and as salmon rise up to clear the reef, spotters in the rigs' trademark towers call out for the net to be raised.
 
They catch only a few salmon at a time, which are immediately placed into a small net cage suspended in the sea.
 
This interlude relaxes the fish and allows time for the lactic acid in their muscles to dissipate, ensuring optimal flavor.
 
As soon as they're ready, the salmon are plucked from the sea and placed in insulated totes full of slush ice.
 
At the end of the day, they're ferried a short distance to shore, where they're cleaned, processed, and flash-frozen to preserve their fresh flavor and delicate texture.
 

[CLICK FOR FULL STORY AND LINK TO PRINTER FRIENDLY VERSION]
 

Fish and Olive Oil Linked to Better Mood
Study among older Greeks links fish and olive oil to being happier.
by Craig Weatherby

Click for full story and printer friendly version
Two years ago, we reported the conclusions of an expert panel of the American Psychiatric Association, which concluded that omega-3s from fish are capable of reducing depression risks.
 
 
Now, Greek researchers have reported the results of two population studies … one that links fish to better mood, and one that does the same for olive oil.
 
Fish may fuel better mood
The first study involved people living in various Greek islands and in Cyprus (Bountziouka V et al. 2009).
 
They recruited 1,190 men and women aged over 65, and gathered data on the participants’ diets, lifestyles, and personal characteristics.
 
The Greek team then administered a psychological tests designed to detect depression, called the validated Geriatric Depression Scale (GDS).
 
People who had the healthiest GDS scores were more educated and physically active, but they also reported higher fish consumption than their sadder peers.
 
Importantly, the study detected a “dose-response” effect that strengthens the association between eating more fish and being less prone to depression.
 
After adjusting for various factors associated with depression, their analysis showed that each extra portion of fish a participant reported eating per week further lowered their chances of ...

[CLICK FOR FULL STORY AND LINK TO PRINTER FRIENDLY VERSION]
 
Vital Recipes
Salmon with Lentils and Beets

Beans, lentils, and other legumes are the richest sources of “resistant” starch, which stabilize blood sugar and insulin levels, and may help deter diabetes.

 

We love lentils for their flavors and texture and because, unlike beans, they don't need to be soaked overnight.

 

This recipe, adapted from Martha Stewart Living, includes beets and an orange mustard sauce. As Martha – or more likely, one of her many minions – says, it makes for “a hearty, delectable Sunday dinner”.

 

Salmon with Lentils and Beets

Serves 4

 

3 fresh small beets, (about 10 ounces), trimmed and scrubbed

Sea salt and organic black pepper

1/2 cup dried lentils, rinsed

1 cup low-sodium chicken broth

1 clove garlic

2 fresh sprigs thyme

1 1/2 teaspoons organic extra virgin olive oil

2 tablespoons balsamic vinegar

1/2 teaspoon ground coriander

4 (6-oz each) wild Alaskan Salmon fillets

1 large shallot, finely chopped

1/3 cup dry white wine

1 1/2 pounds fresh spinach, washed and ...


[CLICK FOR FULL STORY AND PRINTER FRIENDLY VERSION]
 

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Vital Choice contributes a portion of its net profits to the Weil Foundation, Raincoast Research Society, the Live Strong Foundation, The Monterey Bay Aquarium, the Natural Resources Defense Council, and other causes devoted to improving the health and well being of people and the planet that sustains us.


Published by Vital Choice Seafood
Copyright © 2009 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease. Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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