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Vital Bonus Options Sept. 24 - 30
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... then start shopping to earn your reward!
Silver Salmon
Organic Blackberries
Wild Pink Shrimp
Sardines in EVOO
Sockeye Nova Lox
... all offers include Free Shipping!
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Rare Offering - Native Fish-Wheel Nass Sockeye
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Act fast! Our supply of this rare, delicious offering is both small and finite!
Sockeye salmon is our most popular product … and Nass River sockeye ranks among the richest and most flavorful in the world!
Most of the Nass River sockeye caught by the indigenous Nisga’a people of northwest Canada stays with the tribe … but we secured a limited supply of this unusually fatty, flavorful sockeye.
"I'm eating some of this Salmon as I type this. It's even better than their regular Sockeye and King. One of the best food experiences of my life."
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Shop Vital Choice ... 3 Easy Ways!
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Click a link below
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Call 800-608-4825
Wild Seafood
OM3s & Vitamin D
Organic Foods
Sampler Packs, Specials, Extras
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Our Utterly Unique Vitamin D
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We are pleased to introduce a high-quality, higher-potency vitamin D supplement … one with unique attractions!
D3 is the preferred, natural form of this amazing vitamin, and ours is certified pure and potent by NSF .
Better yet, our D3 comes in a base of whole, unrefined, certified-pure, sockeye salmon oil, certified sustainable by the MSC .
Each Vitamin D3 softgel contains 45mg of omega-3s, but health authorities recommend 500mg of omega-3s per day, so it doesn't replace fish oil.
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Omega-3 Wild Salmon Oil ... Whole & Pure
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Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon.
The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.
In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Smaller Softgels (500 mg) • Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels • Lemon-Flavored Salmon Oil for folks who experience bounce-back.

Vital Choice Salmon Oil (top left) vs. two standard fish oils
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Vital Choice and Vital Green
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Environmental
Stewardship Program

Vital Green™ is our pioneering environmental program that does 4 things:
1) Fights global warming by offsetting the impacts of shipping.
2) Enables recycling of foam shipping cubes via our innovative FREE program.
3) Supports seafood sustainability and promote a green partnership with our customers.
4) Offers an online, clickable e-Catalog to save trees and energy.
To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.
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Broccoli & Buddies Help Keep Arteries Clear
New evidence shows that eating broccoli helps keep arteries clear by boosting the body’s anti-inflammatory defenses against plaque build-up at critical bends and kinks
by Linda Sparrow and Craig Weatherby
Somehow, people have long sensed that plant foods were good for them. And for decades, parents have pressured kids to eat broccoli, without quite knowing why.
Starting in the late 1960’s, population studies began linking diets high in fruits and vegetables to reduced cancer and heart disease rates.
Broccoli’s long been the butt of jokes … but it’s also been the focus of efforts to verify any possible health benefits of green vegetables … and identify the compounds responsible.
About 30 years ago, research began providing hints that broccoli and other cruciferous vegetables might possess special cancer-prevention potential.
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Don’t overcook your crucifers
Boiling broccoli and other cruciferous vegetables for more than 30 minutes greatly reduces their anti-cancer powers, because their sulforaphane and other beneficial glucosinolate compounds end up in the water.
Instead, steam, sauté, or microwave them until just tender enough to enjoy.
No significant loss of glucosinolate compounds occurs after steaming cruciferous vegetables up to 20 minutes, microwave cooking them for up to 3 minutes, and stir-frying them for up to 5 minutes (Song L, Thornalley PJ 2007; WMS 2007).
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The cruciferous vegetables include broccoli, cabbage, kale, chard, collards, kohlrabi, Brussels sprouts, turnip, rutabaga, bok choy, and cauliflower. ("Cruciferous" is the common name for members of the Brassicaceae family, which also encompasses mustard seeds and greens and wasabi.)
The members of this vegetable family are rich in carotenes, glucosinolates, and other compounds believed responsible for a variety of health benefits.
Their probable benefits include antioxidant effects, healthier intestinal flora, enhanced clearance of toxins and carcinogens, and reduced risks of cancer and cardiovascular disease (Vasanthi HR et al. 2009).
New findings add artery health to broccoli’s benefits
The results of a study from Imperial College London (ICL), suggests that broccoli may protect critical areas of our arteries from disease by boosting a natural defense mechanism (Zakkar M et al. 2009).
The new findings reveal a previously unknown effect of sulforaphane – a chemical that belongs to a group of compounds called glucosinolates, which are credited with some of the presumed anti-cancer properties of broccoli and ...
[CLICK FOR FULL STORY AND LINK TO PRINTER FRIENDLY VERSION]
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Sugar Takes Another Heart-Health Hit
Fructose, which constitutes one-half of cane sugar and high fructose corn syrup, raises blood sugar and metabolic risks in clinical trial
by Craig Weatherby
Last month, the American Heart Association (AHA) recommended that people cut back on sugar and foods high in added sugars.
This warning was prompted by ample evidence showing that an excess of dietary sugars and starches harms heart health.
The AHA’s new scientific statement targeted “sugars and syrups added to foods during processing or preparation and sugars and syrups added at the table”.
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Key Points
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Men given added fructose suffered rises in uric acid blood levels.
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This uric acid spike raised their blood pressure and worsened other risk factors for diabetes and cardiovascular disease.
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Fructose hinders the body’s food-satiety (fullness) signals leading to overeating, diabetes, and more.
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Cane sugar is no healthier than high-fructose corn syrup … both sweeteners are one-half fructose and one-half glucose.
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As the AHA noted in their press release, “High intake of added sugars, as opposed to [the] naturally occurring sugars [in plant foods and juices], is implicated in the rise in obesity. It’s also associated with increased risks for high blood pressure, high triglyceride levels, other risk factors for heart disease, stroke, and inflammation ...”. (AHA 8/2009)
(The warning should have included refined starches such as white flour in their advice, since resemble sugars in terms of their effects in the body.)
Last week, researchers from the University of Colorado-Denver reported the results of a clinical study with alarming implications for people who consume the sugary/starchy diets typical in America.
Study links excess fructose to high blood pressure
The new findings – presented at American Heart Association’s 63rd High Blood Pressure Research Conference – suggest that excessive fructose consumption may raise blood pressure and promote the pre-diabetic condition called metabolic syndrome (Johnson R et al. 2009).
The researchers recruited 74 adult men (average age 51) for a two-month clinical trial with these conditions:
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All the men consumed 200 grams (seven ounces) of fructose per day in addition to their regular diet. (This is about three times more fructose than the estimated amount of fructose – 60 grams or 2.1 ounces – consumed by the average adult American.)
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All of the men wore blood pressure monitors that recorded periodically around the clock.
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Half of the men got the anti-gout drug allopurinol and half got placebo pills.
After only two weeks on the diet, the results were striking:
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The fructose+placebo group experienced significant average blood pressure increases (6 mm Hg systolic and 3 mm Hg diastolic).
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The fructose+gout-drug group had virtually no increase in blood pressure, and showed significantly lower uric acid levels.
These findings are pretty big news, since, as study co-author Richard Johnson, M.D., said in a press release from the AHA, “This is the first evidence of a role of fructose in ...
[CLICK FOR FULL STORY AND PRINTER FRIENDLY VERSION]
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Delicious Deals Dept.
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Vital Bonus Options for Sept. 24 - 30
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Alaskan Silver Salmon ... ... 1 of 5 bonus options
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Wild Silver/Coho Salmon
Sardines in Organic EVOO
Frozen Organic Blackberries
Wild Sockeye Salmon Nova Lox
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