Free Bonus Options
February 25 to March 3
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... then start shopping to earn your reward!
Wild Red Sockeye Salmon
Alaskan Halibut
Omega-3 Salmon Oil
Organic EV Olive Oil
Dried Organic Cranberries
... all offers include Free Shipping!
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Vital Choice Joins Holistic Docs in NYC
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We invite folks attending the 2010 Integrative Healthcare Symposium to come visit us in booth #203.
We’ll be serving up samples, making select products available, and chatting with friends old and new!
Attending practitioners can sign up to receive free Vital Choice Catalogs, Omega-3 Brochures, and displays.
We hope to see you there!
WHEN: February 25 – 27 (our booth is open Feb. 26 and 27)
WHERE: Hilton New York, 1335 Avenue of the Americas, New York, NY
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Shop Vital Choice ...
Pick from 3 Easy Ways!
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Utterly Unique ... Vitamin D in Salmon Oil
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We are pleased to introduce a high-quality, higher-potency vitamin D supplement … one with unique attractions!
D3 is the preferred, natural form of this amazing vitamin, and ours is certified pure and potent by NSF  .
Better yet, our D3 comes in a base of whole, unrefined, certified-pure, sockeye salmon oil, certified sustainable by the MSC .jpg?i=022510223153) .
Each Vitamin D3 softgel contains 45mg of omega-3s, but health authorities recommend 500mg of omega-3s per day, so it doesn't replace fish oil.
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World's Finest Fish Oil
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Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon.
The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.
In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Smaller Softgels (500 mg)
• Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
• Lemon-Flavored Salmon Oil for folks who experience bounce-back.
Vital Choice Salmon Oil (top left) vs. two standard fish oils
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Omega-3s Boost Boys’ Brains in MRI Scans
For the first time, brain scans link omega-3 supplements to higher activity in brain areas associated with memory, vision, and motor control
by Craig Weatherby
However, the extent to which children over two can gain an edge by consuming more omega-3s than the average American child needs to be quantified and confirmed in clinical trials.
We’ve related the results of several intriguing studies over the past few years, including these:
Now, a first-ever clinical trial that used “functional” MRI scans found that boys who took omega-3 DHA supplements had more activity in parts of the brain associated with memory, vision, and motor control.
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Omega-3s’ developmental benefits gain European support
That article contains useful links, including a link to our coverage of the landmark ALSPAC clinical trial, which affirmed the widely presumed rewards of above-average fish intake in young children … and found no fish-related risks (Hibbeln JR et al. 2007).
The U.S. FDA approved addition of omega-3 DHA to infant formula several years ago, and more recently, the European Food Safety Authority (EFSA) concluded that DHA benefits brain and eye development, before and after birth.
The EFSA now recommends that infants aged seven to 24 months consume at least 100mg of DHA per day and suggests that pregnant and lactating women get at least 200mg per day.
However, this is only about half of what some leading researchers recommend for pregnant and lactating women.
Their view is based on the substantial evidence of benefit when pregnant/nursing mothers and children consume fish and omega-3s in abundance … and the lack of evidence of harm in the absence of high mercury levels (Oken E et al. 2008).
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DHA is one of the two omega-3s considered essential to human health, the other being EPA.
Of the two fish-borne omega-3s, DHA is the one considered essential for child brain and vision development, and to eye and brain function throughout life.
In fact, 60 percent of the fat in the human brain is DHA, which is found in and critical to the function of brain cell (neuron) membranes.
Let’s take a closer look at the study and what it might mean.
Cincinnati MRI study links omega-3 DHA to brain activation in boys
While a growing body of evidence links DHA to optimal brain function, it hasn’t been clear whether or how dietary DHA affects activity in the cortex or “grey matter” of the human brain.
(The cerebral cortex plays a key role in memory, attention, perceptual awareness, thought, language, and consciousness.)
To bridge this knowledge gap, scientists from the University of Cincinnati recruited 33 health boys aged between eight and 10 for a clinical trial in which they used functional MRI (fMRI) scans to view changes in brain activity.
Functional MRI (fMRI) scans show changes in blood flow in the brain, which occur when brain cells (neurons) become more or less active. Thanks to its safety and its unique capacity to reveal these dynamic changes, fMRI imaging now dominates the science of brain mapping.
The boys were randomly assigned to receive either of two doses of DHA (400 or 1200 mg per day), or placebo capsules, for eight weeks.
The Cincinnati group then scanned the boys’ brains as they played ...
[CLICK FOR FULL STORY AND PRINTER FRIENDLY VERSION]
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Vital Recipes
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Alaskan Halibut with Herb Sauce
Today’s recipe brings a breath of spring to a winter’s eve. We suggest serving it with orzo or rice and a green vegetable such as zucchini, haricots verde (French green beans), spinach, chard, or asparagus.
Baked Halibut with Herb Sauce
Adapted from a recipe by Blue Seas Fish Market in Vancouver, B.C.
1 cup flat-leaf parsley leaves, loosely packed
1 tablespoon fresh tarragon leaves (stripped from stems)
1 tsp anchovy paste (optional)
Preheat oven to 300° F (150° C).
Halibut instructions
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Oil a shallow baking dish just large enough to hold the fish in a single layer. Season the fillets lightly on both sides with salt and pepper and place in the prepared dish.
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Bake until opaque throughout, about 8 minutes; start checking the fish after about 5 minutes to avoid overcooking.
Sauce instructions
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In a food processor, combine the garlic, parsley, tarragon, oil, anchovy paste, and 1 Tbsp vinegar.
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Process until smooth. Season to taste with salt, pepper, and more vinegar if desired.
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Transfer the fish to the diners’ plates, top with sauce, and serve.
[PRINTER FRIENDLY VERSION]
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Vitamin D's Heart & Diabetes Promise Affirmed, Again
Middle-aged and older people with high blood levels of vitamin D were one-third less likely to develop heart disease
by Craig Weatherby
The findings of the first-ever comprehensive evidence review support the widely held hypothesis that vitamin D protects cardiovascular health.
They come as little surprise, given the steady stream of epidemiological (diet-health) studies that link higher vitamin D blood levels to better heart health.
And the results should encourage funding of the large, controlled clinical trials needed to prove whether vitamin D affects the risk of cardiovascular disease, heart attacks, and heart-related deaths.
The encouraging background
Since 2006 we’ve reported on a half-dozen epidemiological studies that associate higher vitamin D blood levels with lower heart risks … and, in many cases, with lower diabetes and ...
[FULL STORY]
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Our Excellent Sardine Adventure in Portugal
Vital Choice visits the fishermen who catch our Portuguese Sardines … and the people who hand-prepare and custom-pack them for us
by Dave Hamburg, Vital Choice COO
Sardines are a bit of a mystery to many Americans … including longtime fishermen like myself and Vital Choice founder Randy Hartnell.
So I invite you to read my brief account of a tour of Portugal’s sardine scene … and click the screen below to view the video I shot on the boat and in the cannery.
Before we decided to offer sardines, Randy traveled to Portugal in 2005 to scope out the scene and find the very best provider.
He selected the Portuguese sardines we offer (back after a between-harvest hiatus) both for their quality, and because it was so clear that the fishery supplying them was abundant and well-managed. (It was independently certified sustainable earlier this year by the Marine Stewardship Council.)
We’ve been eager to return and document the fishing and packing processes in photo and video, to give our customers an insider’s view. So last October, I traveled to northwest Portugal with two goals in mind.
I wanted to see the sardine harvest up close, and tour their cannery with the family that selects and packs our sardines.
The video tour stars when you click this screen, and my journal continues below it. (If you have trouble viewing it here, you can see it at YouTube.)
My Portuguese sardine sojourn starts at sea
I arrived in Porto, Portugal in mid-October, just in time to see sardines harvested at their peak of fat and flavor.
This is the harvest period during which our cannery's buyers can select the plumpest, fattiest sardines for Vital Choice.
The sardine harvest happens at night, so I left my hotel at 10:30 p.m. and was brought out to a large pier in Matosinhos, north of Porto, where the fleet was preparing to depart.
There, I met the captain/owner of the Deus Nao Falta – meaning “God Does not Lack” – who my hosts described as ...
[CLICK FOR FULL STORY AND PRINTER FRIENDLY VERSION]
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Published by
Vital Choice Seafood
Copyright © 2010 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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