Free Bonus Options
March 4 - 10
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... then start shopping to earn your reward!
Alaskan Sablefish
(black cod)
Ventresca Tuna
Pacific Blue Mussels
Organic Cioppino
Organic Tart Cherries
... all offers include Free Shipping!
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Shop Vital Choice ...
Pick from 3 Easy Ways!
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Utterly Unique ... Vitamin D in Salmon Oil
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We are pleased to introduce a high-quality, higher-potency vitamin D supplement … one with unique attractions!
D3 is the preferred, natural form of this amazing vitamin, and ours is certified pure and potent by NSF  .
Better yet, our D3 comes in a base of whole, unrefined, certified-pure, sockeye salmon oil, certified sustainable by the MSC .jpg?i=030510011453) .
Each Vitamin D3 softgel contains 45mg of omega-3s, but health authorities recommend 500mg of omega-3s per day, so it doesn't replace fish oil.
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World's Finest Fish Oil
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Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon.
The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.
In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Smaller Softgels (500 mg)
• Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
• Lemon-Flavored Salmon Oil for folks who experience bounce-back.
Vital Choice Salmon Oil (top left) vs. two standard fish oils
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Point Your Patients & Clients to Great Food
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Many health practitioners and wellness providers display Vital Choice catalogs to help their patients and clients find great seafood and supplements.
Each catalog includes a special offer that people will thank you for providing!
And we can now offer clinics our new brochure on Omega-3s in Seafood & Health. Reviewed by doctors and experts, it clarifies a critical but often-confusing subject.
For information or to request extra catalogs and brochures, please send an email to arnie@vitalchoice.com.
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Vital Choice & Vital Green
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Environmental
Stewardship Program
Vital Green™ is our pioneering environmental program that does 4 things:
1) Fights global warming by offsetting the impacts of shipping.
2) Enables recycling of foam shipping cubes via our innovative FREE program.
3) Supports seafood sustainability and promote a green partnership with our customers.
4) Offers an online, clickable e-Catalog to save trees and energy.
To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.
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Brokaw Report Probes Fish Farms’ Threat to Wild Salmon
First major TV news story cites global warming and fish farms in wild salmon declines
by Craig Weatherby
We’ve been covering the crisis facing wild salmon from British Columbian rivers … some of which are harvested in Alaskan waters.
Most salmon farms worldwide are Norwegian-owned, and Chiefs and members of several First Nations located in and around Vancouver protested at the Olympics, to alert the Norwegian King and citizenry to the threat to British Columbia's wild salmon.
Tom Brokaw shines light on salmon farms; How you can help
On Wednesday night, March 3, NBC Nightly News ran a report by former anchor Tom Brokaw, concerning the decline in wild Canadian salmon.
Brokaw’s report speaks for itself, so we'll let him do the talking. Click here to see Tom Brokaw’s report on the drastic decline in wild Canadian salmon, and a possible solution.
Despite the obvious evidence in this case, and the past history of farm-generated lice killing wild salmon, Canadian authorities have dithered.
Americans buy 80 percent of farmed salmon from British Columbia – so we bear a responsibility to act in the defense of the wild salmon.
We’ll continue you posted on important developments, and let you know how you can help!
[PRINTER FRIENDLY VERSION]
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Fish Oil Suit Raises Needless Fears
Vital Choice Salmon Oil is NSF-certified safe; Lawyers target big fish oil brands for violations of California’s labeling rules
by Craig Weatherby
First things first.
The single most respected testing and standard-setting lab in the world – NSF International – certifies that Vital Choice Salmon Oil is free of hazardous levels of mercury, PCBs, and all other contaminants.
And this week’s headlines about a lawsuit over fish oil label requirements in California does nothing to change that.
We’ll tell what the headlines are all about, and then explain more about the safety certifications on our Salmon Oil.
What the headlines are about
California has a law called Proposition 65, which sets uniquely strict limits on potentially toxic food, water, and soil contaminants.
A group of lawyers has sued several major supplement makers over the amounts of toxic polychlorinated biphenyls (PCBs) allegedly found in their fish oil products.
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What are PCBs and the main food sources?
The term “PCB” refers to variable oily mixtures of up to 209 individual chlorinated industrial chemicals (congeners).
These include dioxins and “dioxin-like compounds”, which are the most toxic of all PCB-type chemicals.
The U.S. banned new production of PCBs in 1977, but by then they’d already spread throughout the environment.
PCBs don’t break down easily, and they accumulate in the fat of longer-lived animals (livestock and fish) over time.
And rather than seafood or supplements, most of the PCBs Americans consume from foods come from poultry, meat, and dairy products.
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However, the lawyers don't argue that the PCB concentrations in the defendants’ products fall above Prop 65’s highly conservative “No Significant Risk Level”.
Instead, they allege that those fish oil products contain PCBs at levels that trigger a Prop 65 regulation requiring a disclosure statement on the label.
Vital Choice Salmon Oil meets UN and U.S. safety standards
We looked carefully for the most reputable laboratory to certify the potency and purity of our Wild Sockeye Salmon Oil supplements.
[CLICK FOR FULL STORY AND PRINTER FRIENDLY VERSION]
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New Products Dept.
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NEW Certified for Sport Salmon Oil + Vitamin D
Omega-3s and vitamin D support the special physical and mental demands placed on serious amateur and professional athletes.
And we want the competitive athletes among our customers to benefit from both nutrients, worry-free.
This sought-after sign assures athletes that our Certified for Sport™ Sockeye Salmon Oil + Vitamin D3 is free of all substances banned by sports federations worldwide.
Like all Vital Choice Salmon Oil supplements, the NSF mark on our new Certified for Sport™ supplement means that it's free of hazardous levels of contaminants, including mercury and PCBs.
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Key features
- Fish-gelatin softgels
- Potency, purity, and sports-complance certified by NSF
- 1000 IU of Vitamin D3 per softgel
- 200mg total Omega-3s per softgel
- No artificial additives, colors, or preservatives
- No dairy, starch, wheat, yeast, sugar, or soy
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(All Vital Choice omega-3 supplements feature the same pure, natural, unrefined sockeye salmon oil, and the purity and potency of each one is certified NSF.)
But only our new Salmon Oil + Vitamin D3 supplement is also Certified for Sport™ by NSF.
Why we chose NSF
Leading sports leagues and associations like these have authorized their athletes to use NSF Certified for Sport™ supplements:
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Banned substance screening for products intended for professional and elite athletes.
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Good Manufacturing Practices audits of the production facility.
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Toxicological reviews of the product’s formulation and substantiation of any product claims.
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Annual label claim tests to ensure the product is meeting its declared nutritional values and is free from toxic contaminants.
The NSF Mark is only placed on products that meet all four of these components, and ongoing monitoring helps ensure continued compliance.
[PRINTER FRIENDLY VERSION]
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Vital Recipe from Syrie Wongkaew
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Orange Soy Glazed Scallops
We’re pleased to present another recipe by Syrie Wongkaew, who’s About.com’s guide to Australian & New Zealand Food, as well as a freelance graphic designer and food photographer/stylist.
Here's how Syrie introduced this recipe on her blog:
"The trick to cooking scallops is to have the fry-pan smoking hot. What I mean by this is that it should be giving off a tiny bit of smoke just before burning point. I usually use vegetable, canola or sunflower oil for these high temperatures. The pan should be lightly oiled and the oil itself should be swirling.
"Scallops only require very little time in the pan. Medium-sized scallops such as the ones pictured were cooked for 80 seconds: 40 seconds on each side and - this is important - turned only once.
"The high heat of the pan sears the outside of the scallop which helps to seal in the juices making the flesh firm yet tender.
"The glaze is a combination of caramelized sugar, orange juice and zest and soy sauce. If you've never caramelized sugar before, then be warned, it requires a little patience and constant attention. The result is worth it though and it only takes about 15 minutes. This particular glaze is also excellent with chicken, oily fish such as salmon and halibut or pork."
Orange Soy Glazed Scallops
Juice from 1/2 orange, and zest
1 tsp (5ml) orange juice concentrate
1/3 cup (100ml) raw organic sugar
2 Tbsp (35ml) water
1-1/2 Tbsp (25ml) red wine
1 Tbsp (15 ml) soy sauce
1 tsp (5ml) rice vinegar
Green onions for garnish
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Run the scallops under some cool water and then pat dry with a paper towel. Season them with a little sea salt.
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Zest the orange and then finely chop the zest. Squeeze the juice and remove the seeds.
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Combine the zest, concentrate and fresh juice with soy sauce and rice vinegar. Set aside.
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In a small, heavy-based pot, stir the water and sugar together. Bring to a boil and continue to cook until the sugar caramelizes. You will have to gradually turn the heat down as you cook. This process will take about 15 minutes.
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Every 3 minutes or so, dip a pastry brush in cool water and brush the insides of the pot. This helps to stop the sugar from hardening up the sides.
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Cook the mixture until just before burning point. You will see a little smoke. Remove pot from heat immediately. Place a sieve over the pot and pour the red wine into the caramel. Let it cool and add the zest, concentrate, fresh juice, soy sauce and vinegar. Stir to combine and then set aside.
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Heat the oil in a fry-pan over a medium-high heat until the oil starts to swirl and smoke very slightly. The pan has to be really hot to sear the scallops.
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Add the scallops and fry for 40 seconds on each side just once. Don't turn them multiple times.
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Place the scallops on a serving plate and then spoon on the orange soy sauce. Garnish with thin slivers of green onion.
[PRINTER FRIENDLY VERSION]
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Antioxidant-Rich Diets Linked to Lower Diabetes Risk
Greek study links diets higher in antioxidants to lower blood sugar levels
by Craig Weatherby
The large ATTICA study in Greece has produced a number of important findings over the years.
Four years ago, researchers from the University of Athens linked closer adherence to the ideal Mediterranean diet to lower blood sugar levels in ATTICA study volunteers (Panagiotakos DB et al. 2007).
(The ideal Mediterranean diet is low in processed fare but high in fish, olive oil, fruits, nuts, whole grains, and green vegetables.)
Now, a new analysis of diet and health data from people participating in the ATTICA study indicates that antioxidant-rich plant foods – a major part of the ideal Mediterranean diet – may help ...
[CLICK FOR FULL STORY AND PRINTER FRIENDLY VERSION]
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Subscribe to Vital Choices
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Published by
Vital Choice Seafood
Copyright © 2010 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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