Free Bonus Options
March 4 - 10
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... then start shopping to earn your reward!
Alaskan Sablefish
(black cod)
Ventresca Tuna
Pacific Blue Mussels
Organic Cioppino
Organic Tart Cherries
... all offers include Free Shipping!
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Shop Vital Choice ...
Pick from 3 Easy Ways!
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Certified for Sport™ Salmon Oil + Vitamin D
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Omega-3s and Vitamin D support the special physical and mental demands placed on serious amateur and professional athletes.
So that they can benefit from both nutrients worry-free, we sought the prized Certified for Sport™ seal of approval from NSF, which assures athletes that our NEW Certified for Sport™ Sockeye Salmon Oil + Vitamin D3 is free of contaminants and all substances banned by sports federations worldwide.
• Fish-gelatin softgels
• Potency & purity certified by NSF
• 1000 IU of Vitamin D3 per softgel
• 200mg total Omega-3s per softgel
• No artificial additives, colors, or preservatives
• No dairy, starch, wheat, yeast, sugar, or soy
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Visit us at Dr. Weil's Nutrition Conference
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We invite folks attending Dr. Andrew Weil's 2010 Nutrition & Health Conference to come visit our booth.
We’ll be serving up samples, making select products available, and chatting with friends old and new!
Attending practitioners can sign up to receive free Vital Choice Catalogs, Omega-3 Brochures, and displays.
We hope to see you there!
WHEN: May 10 - 12
WHERE: Omni Hotel at CNN Center, Atlanta, GA
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World's Finest Fish Oil
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Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon.
The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.
In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Smaller Softgels (500 mg)
• Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels
• Lemon-Flavored Salmon Oil for folks who experience bounce-back.
Vital Choice Salmon Oil (top left) vs. two standard fish oils
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Point Your Patients & Clients to Great Food
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Many health practitioners and wellness providers display Vital Choice catalogs to help their patients and clients find great seafood and supplements.
Each catalog includes a special offer that people will thank you for providing!
And we can now offer clinics our new brochure on Omega-3s in Seafood & Health. Reviewed by doctors and experts, it clarifies a critical but often-confusing subject.
For information or to request extra catalogs and brochures, please send an email to arnie@vitalchoice.com.
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Vital Choice & Vital Green
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Environmental
Stewardship Program
Vital Green™ is our pioneering environmental program that does 4 things:
1) Fights global warming by offsetting the impacts of shipping.
2) Enables recycling of foam shipping cubes via our innovative FREE program.
3) Supports seafood sustainability and promote a green partnership with our customers.
4) Offers an online, clickable e-Catalog to save trees and energy.
To learn more, and get instructions for recycling foam shipping cubes from Vital Choice, visit our Vital Green™ page.
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Vitamin D Activates Two Key Immune Systems
Landmark findings show why the “sunshine-and-seafood” vitamin is increasingly seen as critical to defense against infection
by Craig Weatherby
New findings from Denmark affirm and expand the role that vitamin D plays in our bodies’ most sophisticated immune response to infectious agents.
And they follow an important discovery reported last year from Oregon State University (OSU), which confirmed vitamin D’s essentiality to humans’ first-line immune response to disease microbes.
Let’s take a look at both of these closely related studies, starting with last year’s OSU investigation.
Vitamin D’s role in the first-line defense against disease microbes
The human body responds to disease-causing microbes – bacteria, viruses, and other
“pathogens” – by using two distinct but partly overlapping aspects of its immune system.
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Key Points
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Gene study affirms and details vitamin D’s key role in the body’s sophisticated “adaptive” immune system, which remembers and targets specific pathogens.
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Findings follow affirmation of vitamin D’s role in activating anti-microbial proteins of the less targeted but still essential “innate” immune system.
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Immune system proteins activated by vitamin D also play key roles in cell and blood vessel growth, wound healing, and in the skin and digestive organs.
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The “innate” immune system is first line of defense against bacteria, viruses and other pathogens. It is ancient in evolutionary terms, dating back some 60 million years to our pre-human primate ancestors.
(The more recently evolved “adaptive” immune system – which was the subject of the new vitamin D findings from Denmark – reacts to and remembers specific microbes to provide a more targeted, potentially more effective defense.)
The innate immune system – which employs proteins called consists of proteins call “anti-microbial peptides” – recognizes that something that probably doesn’t belong in the body, even though the specific pathogen may never have been encountered before.
Last August, researchers from OSU reported their discovery that the ability of vitamin D to regulate the innate immune system’s anti-microbial peptides is so important that is has been conserved through almost 60 million years of evolution (Gombart AF, Saito T, Koeffler HP 2009).
The Oregon team also noted that the vitamin D-regulated innate immune system is unique to primates, including humans, and occurs in no other known animal species.
They believe that this vitamin-D-mediated immune response must be critical to primates’ survival, or it would not have been retained through millions of years of natural selection.
Last year, the Oregon team found a new genetic element that allows vitamin D to boost ...
[CLICK FOR FULL STORY AND PRINTER FRIENDLY VERSION]
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Wild Salmon Beats Farmed for Vitamin D (Again)
Canadian report affirms prior signs that wild salmon has much more vitamin D than farmed salmon does … and is leaner, but about equal in omega-3s
by Craig Weatherby
Most Americans are deficient in vitamin D – or close to it – and need to get much more from pills or foods.
As it happens, fatty fish are the richest food sources by far, with tuna, sardines, mackerel, and salmon leading the pack.
But not all salmon are good sources of vitamin D … with farmed salmon lagging far behind their wild cousins.
Three years ago, we reported that Boston University tests found much more vitamin D in wild salmon than in farmed salmon (Lu Z 2007).
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Fish fit the vitamin D bill; Sockeye salmon stand out
In addition to getting vitamin D from supplements, certain fish rank among the very few substantial food sources of vitamin D, far outranking milk and other D-fortified foods.
Among fish, wild Sockeye Salmon may be the richest source of all, with a single 3.5 ounce serving surpassing the US RDA of 400 IU by about 70 percent:
Vitamin D per 3.5 oz serving*
Sockeye Salmon 687 IU
Albacore Tuna 544 IU
Silver Salmon 430 IU
King Salmon 236 IU
Sardines 222 IU
Sablefish 169 IU
Halibut 162 IU
*Average amounts. For our full test results, click here.
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Critically, the BU researchers found that a sample of wild Pacific salmon had four times more vitamin D (988 IU), compared with farmed Atlantic salmon (245 IU).
The amount found in wild salmon was almost five times the US RDA (200 IU) from birth through age 51 ... which most researchers want raised to at least 1000 IUs per day.
Now, the results of tests commissioned by Canada’s CTV News affirm those findings ... and then some.
Canadian TV station finds wild salmon far higher in vitamin D
When CTV sent samples of both to be tested, the results showed that wild Pacific salmon had eight times more vitamin D than farmed Atlantic salmon.
(Most farmed salmon is of the Atlantic species, which was nearly exterminated by damming of rivers in America, and by lice and other pressures from poorly sited and designed Norwegian and Scottish ocean-pen salmon farms.)
Specifically, the samples of wild Pacific salmon had more than 500 IU of vitamin D per 3.5 oz serving, while farmed salmon had only 60 IU.
And, the farmed salmon had three times as much fat as the wild salmon (13 percent fat, versus only 2.5 percent).
Because fat has more than twice as many calories as protein or carbohydrates, this means that ...
[CLICK FOR FULL STORY AND PRINTER FRIENDLY VERSION]
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Brokaw Report Probes Fish Farms’ Threat to Wild Salmon
First major TV news story cites global warming and fish farms in wild salmon declines
by Craig Weatherby
We’ve been covering the crisis facing wild salmon from British Columbian rivers … some of which are harvested in Alaskan waters.
Most salmon farms worldwide are Norwegian-owned, and Chiefs and members of several First Nations located in and around Vancouver protested at the Olympics, to alert the Norwegian King and citizenry to the threat to British Columbia's wild salmon.
Tom Brokaw shines light on salmon farms; How you can help
On Wednesday night, March 3, NBC Nightly News ran a report by former anchor Tom Brokaw, concerning the decline in wild Canadian salmon.
Brokaw’s report speaks for itself, so we'll let him do the talking. Click here to see Tom Brokaw’s report on the drastic decline in wild Canadian salmon, and a possible solution.
Despite the obvious evidence in this case, and the past history of farm-generated lice killing wild salmon, Canadian authorities have dithered.
Americans buy 80 percent of farmed salmon from British Columbia – so we bear a responsibility to act in the defense of the wild salmon.
We’ll continue you posted on important developments, and let you know how you can help!
[PRINTER FRIENDLY VERSION]
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Vital Recipe from Syrie Wongkaew
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Orange Soy Glazed Scallops
We’re pleased to present another recipe by Syrie Wongkaew, who’s About.com’s guide to Australian & New Zealand Food, as well as a freelance graphic designer and food photographer/stylist.
Here's how Syrie introduced this recipe on her blog:
"The trick to cooking scallops is to have the fry-pan smoking hot. What I mean by this is that it should be giving off a tiny bit of smoke just before burning point. I usually use vegetable, canola or sunflower oil for these high temperatures. The pan should be lightly oiled and the oil itself should be swirling.
"Scallops only require very little time in the pan. Medium-sized scallops such as the ones pictured were cooked for 80 seconds: 40 seconds on each side and - this is important - turned only once.
"The high heat of the pan sears the outside of the scallop which helps to seal in the juices making the flesh firm yet tender.
"The glaze is a combination of caramelized sugar, orange juice and zest and soy sauce. If you've never caramelized sugar before, then be warned, it requires a little patience and constant attention. The result is worth it though and it only takes about 15 minutes. This particular glaze is also excellent with chicken, oily fish such as salmon and halibut or pork."
Orange Soy Glazed Scallops
Juice from 1/2 orange, and zest
1 tsp (5ml) orange juice concentrate
1/3 cup (100ml) raw organic sugar
2 Tbsp (35ml) water
1-1/2 Tbsp (25ml) red wine
1 Tbsp (15 ml) soy sauce
1 tsp (5ml) rice vinegar
Green onions for garnish
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Run the scallops under some cool water and then pat dry with a paper towel. Season them with a little sea salt.
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Zest the orange and then finely chop the zest. Squeeze the juice and remove the seeds.
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Combine the zest, concentrate and fresh juice with soy sauce and rice vinegar. Set aside.
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In a small, heavy-based pot, stir the water and sugar together. Bring to a boil and continue to cook until the sugar caramelizes. You will have to gradually turn the heat down as you cook. This process will take about 15 minutes.
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Every 3 minutes or so, dip a pastry brush in cool water and brush the insides of the pot. This helps to stop the sugar from hardening up the sides.
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Cook the mixture until just before burning point. You will see a little smoke. Remove pot from heat immediately. Place a sieve over the pot and pour the red wine into the caramel. Let it cool and add the zest, concentrate, fresh juice, soy sauce and vinegar. Stir to combine and then set aside.
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Heat the oil in a fry-pan over a medium-high heat until the oil starts to swirl and smoke very slightly. The pan has to be really hot to sear the scallops.
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Add the scallops and fry for 40 seconds on each side just once. Don't turn them multiple times.
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Place the scallops on a serving plate and then spoon on the orange soy sauce. Garnish with thin slivers of green onion.
[PRINTER FRIENDLY VERSION]
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NEW Certified for Sport Salmon Oil + Vitamin D
Omega-3s and vitamin D support the special physical and mental demands placed on serious amateur and professional athletes.
And we want the competitive athletes among our customers to benefit from both nutrients, worry-free.
This sought-after sign assures athletes that our Certified for Sport™ Sockeye Salmon Oil + Vitamin D3 is free of all substances banned by sports federations worldwide.
Like all Vital Choice Salmon Oil supplements, the NSF mark on our new Certified for Sport™ supplement means that it's free of hazardous levels of contaminants, including mercury and PCBs.
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Key features
- Fish-gelatin softgels
- Potency, purity, and sports-complance certified by NSF
- 1000 IU of Vitamin D3 per softgel
- 200mg total Omega-3s per softgel
- No artificial additives, colors, or preservatives
- No dairy, starch, wheat, yeast, sugar, or soy
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(All Vital Choice omega-3 supplements feature the same pure, natural, unrefined sockeye salmon oil, and the purity and potency of each one is certified NSF.)
But only our new Salmon Oil + Vitamin D3 supplement is also Certified for Sport™ by NSF.
Why we chose NSF
Leading sports leagues and associations like these have authorized their athletes to use NSF Certified for Sport™ supplements:
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Banned substance screening for products intended for professional and elite athletes.
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Good Manufacturing Practices audits of the production facility.
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Toxicological reviews of the product’s formulation and substantiation of any product claims.
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Annual label claim tests to ensure the product is meeting its declared nutritional values and is free from toxic contaminants.
The NSF Mark is only placed on products that meet all four of these components, and ongoing monitoring helps ensure continued compliance.
[PRINTER FRIENDLY VERSION]
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Subscribe to Vital Choices
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Published by
Vital Choice Seafood
Copyright © 2010 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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